Christine Rochelle, VP Operations of PCG Digital Marketing, explains the basics of Pinterest for car dealers and how to use it in your digital marketing mix.

1. Christine Rochelle
VP Operations
PCG Digital Marketing
Pinterest.com/pcgdigital
Christine@PCGmailer.co
m
ChristineRochelle.com

2. Goals
•
What exactly is Pinterest?
•
Pinterest for Business
•
Pinning Do's and Don'ts
•
How Pinterest = Traffic

4. What is Pinterest?
= A virtual pinboard
= 11.1 million visitors
strong
= 60% female users
= Drives the most website
referral traffic

6. Pinterest Vocabulary
Pin – image or video you like on the
Internet, or want to upload directly to
Pinterest
Board – categorized virtual bulletin
boards that display pins
Re-pin – adding another user's pin on
your board
Like & Comment – other ways to
engage with pins without adding to
boards

7. Pinterest is not about what you
do at your business, but why
you do it.

8. Set up your profile:
1. Pick your business name
2. Add your website and social
accounts
3. Include a short description

10. Create your boards:
1. Describe your office culture in 6 words = 6 boards
2. Include descriptions for each board
3. Add the “pin it” button in your browser's toolbar and pin photos from your
website
4. Check your existing footprint: http://pinterest.com/source/yourwebsite.com/

12. Pinterest Images 101:
1. Eye-catching, beautiful images
2. Broad interest
3. Tutorials & How To's

14. Pin captions:
1. Add a dollar sign ($25) for
price overlay
2. Put the image into context
3. Add keywords to get found

15. Find followers:
Do a search for your town
NJ, New Jersey, Eatontown, Eatontown NJ,
Jersey Shore, Jersey
Click on “People”
Follow all boards

16. Follow others and engage with their pins.
Don't be self-promotional. Pinterest is for
fun and inspiration.
Be careful of copyright laws.

17. Track results!
Google Analytics will show referral traffic.
Drill down to see most popular pins.
Compare engagement with similar users.
Track popular pins and interest.

19. Final Thoughts
Pin compelling content
from your website, but pin
wisely.
Follow proper Pinterest
etiquette.
Engage with users with re-
pins, likes, and comments.

20. www.youtube.com/user/CLRochell
www.AutoCon2012.com

21. Christine Rochelle
VP Operations
PCG Digital Marketing
Pinterest.com/pcgdigital
Christine@PCGmailer.co
m
ChristineRochelle.com