The theme for this years British Arts Festival Association roadshow was audience evaluation and development. This presentation was delivered in London and Bristol. Slide ONE: Hashtag the Audience - #BAFA13 Slide TWO: 7 Roads of Social Media Slide THREE: Overview Slide FOUR: Watching your audience Grow Slide FIVE: Crossing the Streams Slide SIX: Tweetdeck example Slide SEVEN: Tweetreach Slide EIGHT: Big Data with Foursqure http://vimeo.com/62289901 Slide NINE: Audience Europe Network Slide TEN: AEN Resources - Social Media & Digital Comms - Organisational Change & Audience Focus - Outreach and Engagement - Audience Segmentation Slide ELEVEN: National Theatre of Wales Slide TWELVE: NTW Network Slide THIRTEEN: Setting out your stall Slide FOURTEEN: Changing the perspective Slide FIFTEEN: Ambient Network engagement Slide SIXTEEN: Pay Off