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What is Social Media and Why Should I Care?

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Pete Codella
Pete Codella

A presentation outlining the new rules of marketing and public relations and defining social media tools every business should use to monitor and participate in online discussions and forums.

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What is Social Media and Why Should I Care? by Pete Codella, APR for the Las Vegas BYU Management Society Sept. 30, 2008
Presentation Outline ,[object Object],[object Object],[object Object],[object Object]
Observations ,[object Object],[object Object],[object Object]
Observations ,[object Object],[object Object],[object Object]
Social Media Defines various activities that integrate technology, social interaction, and the display of words, pictures, video and audio.
 
New Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The New Rules of Marketing & PR By David Meerman Scott hear David Scott speak at IABC/Las Vegas on Oct. 6 go to IABCLasVegas.com
Old vs. New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Media Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Stats ,[object Object],[object Object],[object Object],It’s no longer “prime time,” but “my time.”
Entertainment vs. Communitainment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Word of Mouth ,[object Object],[object Object],[object Object],[object Object],Family, friends and acquaintances are the best information/referral source.
Social Media Pros and Cons ,[object Object],[object Object],[object Object],[object Object]
Social Media Business Considerations ,[object Object],[object Object],[object Object],[object Object]
What issue will you solve? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demonstrate Value ,[object Object],[object Object],[object Object]
Exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],There are many free tools that measure exposure.
Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The value of engagement? ,[object Object]
Good Public Relations ,[object Object],[object Object],[object Object],[object Object]
Online Tools ,[object Object],[object Object],[object Object],[object Object]
The Google Golden Triangle
Your Website Social Media Web 2.0 Strategy Maximum Impact Internet Marketing
Marketing Success Measured not by how broad your reach is, but by how deep your network is. Relationships are key!
What to Track ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Track – Best Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… see handout
Use an RSS Reader RSS is Really Simple Syndication. It’s the technology used to distribute online information. Subscribing to an RSS feed is like tuning your TV to a specific channel. I recommend FeedDemon by NewsGator. You can also customize your Google home page by subscribing to specific RSS feeds. … examples
 
 
 
Case Studies How companies have used social media with good, and bad, results…
MyStarbucksIdea.com
Social Media Examples ,[object Object],[object Object],[object Object]
 
Use an Online Newsroom ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Moderation Policy = The Delete-O-Meter
More Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visit news.codellamarketing.com to access this presentation and PDF articles. Look for today’s news release about this seminar.
A.P.A. ,[object Object]
My Information Pete Codella, APR Accredited in Public Relations 702.255.8765 [email_address] 2007 Communicator of the Year International Association of Business Communicators/Las Vegas
Thank You! CodellaMarketing.com

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What is Social Media and Why Should I Care?

  • 1. What is Social Media and Why Should I Care? by Pete Codella, APR for the Las Vegas BYU Management Society Sept. 30, 2008
  • 2.
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  • 5. Social Media Defines various activities that integrate technology, social interaction, and the display of words, pictures, video and audio.
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  • 24. The Google Golden Triangle
  • 25. Your Website Social Media Web 2.0 Strategy Maximum Impact Internet Marketing
  • 26. Marketing Success Measured not by how broad your reach is, but by how deep your network is. Relationships are key!
  • 27.
  • 28.
  • 29.
  • 30. Use an RSS Reader RSS is Really Simple Syndication. It’s the technology used to distribute online information. Subscribing to an RSS feed is like tuning your TV to a specific channel. I recommend FeedDemon by NewsGator. You can also customize your Google home page by subscribing to specific RSS feeds. … examples
  • 31.  
  • 32.  
  • 33.  
  • 34. Case Studies How companies have used social media with good, and bad, results…
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  • 44.  
  • 45.  
  • 46. Moderation Policy = The Delete-O-Meter
  • 47.
  • 48.
  • 49.
  • 50. My Information Pete Codella, APR Accredited in Public Relations 702.255.8765 [email_address] 2007 Communicator of the Year International Association of Business Communicators/Las Vegas