For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/

1. Relationship Building with Teens though

2. Getting Teens to Notice

Teens are sometimes a hard community
to reach.
 May not visit the library.

Are not always avid readers.
 Readers Advisory?

They do not always check e-mail.
 Mailing list.

3. Ways to Advertise Teen
Programs

Flyers – Invest time
 Appeal to teens
 Include smaller takeaway versions

Post flyers in local stores where teens or
parents may frequent.

Work with Parks & Recreation.

E-mail teachers or school librarians.

4. Ways to Advertise Teen
Programs

Create a Teen Advisory Group (TAG).
 Promote within school

Talk to teens in person.
And finally…

5. Use
social networking! 

6. Facebook Works Wonders

Great way to promote events and allow teen’s friends to
see events at the library.

Convenient for teens since they can check it from their
phones.

A good way to get feedback on events and ideas for
new ones.

Makes it easy to communicate with groups such as
your TAG, anime club, etc.

Easy to maintain!
 Not really a page about you.

10. Recruiting “Friends”

Pass out a survey with a treat.

12. Recruiting “Friends” (cont.)

Have a laptop available at a programs.

Lost & Found items

Create business-like Facebook cards.
 Hand them out in person.
 Leave them by computers during peak teen user
hours.

14. A Few More Notes About
Facebook

When creating events, keep the event
private, but enable guests to invite their
own friends.

When asking someone to be friends, be
upfront.
 Purpose of the page

You will eventually get your own “friend
requests.” 

16. The Result of Using
Facebook

Eliminates the stress of worrying if you
posted flyers in all of the possible places.

Teens will recognize you, even if you don’t
recognize them.

Program attendance may increase.

17. Community Building with
Mobile

18. What’s up with Mobile?
http://www.digitalbuzzblog.com/mobilestatistics-2011-growth-of-mobile/

19. Significant Change in Use
From this….
….To This

20. Significant Change in Use
From this….
….To This

21. Significant Change in Use
From this….
….To This

22. Significant Change in Use
From this….
….To This

23. Significant Change in Use
From this….
….To This

24. Significant Change in Use
From this….
….To This

25. Significant Change in Use
From this….
….To This

26. Significant Change in Use
From this….
….To This

27. How do we change to
adapt?
• QR Codes
• Check-in
• Augmented Reality
• Mobile E-branch
• Mobile Collections
• Mobile Apps

28. What is a QR Code?
2D Barcode
with content
embedded

29. How Can We Use It?
A physical link to the
digital world
• Material Displays
• Flyers and posters
• Contact Info
• Business Cards

30. Mobile Check-in
• Foursquare
• Facebook
• Yelp
• BrightKite
This is fun but… So what?
(how does this help the library?)

31. Augmented Reality
A computer generated digital
“Layer” over a view of the real world.

32. Augmented Reality
How can we use it?
• Historical Tours
• Library Tours
• Digital collections embedded in physical world
• Links in the community back to the library

33. Mobile E-Branch
Coming soon….

34. Other Uses for Mobile
Technology
• Texting
• Roaming Reference
• E-Books
• Mobile Databases
• Tapping into Mobile Apps
• Social Media Access Point