PPT document of the presentation made by Pierre De Nayer at International Marketing Congress. Raz*War Branding in the Digital Ages through focus on Relevance.

1. We s(h)ave the World!
Branding in the digital age
through focus on Relevance
Pierre De Nayer
Marketing Congress
04/12/2010

2. Common ground: Passion for Listening,
Passion for “C to B”
PASSION
for CRM /1to1 marketing
(Citobi 2000-20XX)
26% That led to
(% of statements
PASSION
expressed with a
positive sentiment)
For Shaving
(GrowthBridge 2000-2XXX)

3. GrowthBridge and Raz*War: The Rationale
basic need
conquest of a
traditional market
in a
non-traditional way
web saavy

4. Shaving Market:There was
something to do...

5. Can David beat Goliath? (Using
Social Media…)
BigRazCo
26%
(% of statements
expressed with a
positive sentiment)
Raz*War
56%
(% of statements
expressed with a
positive sentiment)

6. Raz*War Products & Packaging

7. Some of our marketing tools & Tactics
Authenticity
Humour
Engagement
Our Customers and Ambassadors
Relevance (Quite demanding! ☺)

8. “Join the conversation”: A useful
dashboard…

9. “Social R&D”-We adapted our offer!

10. B2C- Raz*War invented the SaaS
model…

11. Brand was built with the internet, but
volumes will be reached through B2B sales

12. Join the revolution!
@razwar
Use relevant code #smc2010 on
RazWar.com to get a 10%
discount
Bccreativity.com

13. Pierre De Nayer
Thank You GrowthBridge
pdn@growthbridge.eu
use code #smc2010 pierre@razwar.com
on razwar.com and get denap@citobi.com
10% off +32 478 554 667