This presentation focused on the the basics of crowdsourcing as a civic engagement platform to give citizens an opportunity to be part of the change they want to see and open government.

1. Citizen Engagement through the Crowd Paul Dombowsky

3. Citizen Engagement in the age of Web2.0

4. Crowdsourcing as a citizen engagement tool

5. Examples

6. The Ideavibes solution

7. Implementation Process

8. Pitch

9. Wrap-up4

11. Blogs

12. Apartment 613

13. TransitOttawa

14. Sun & The City

15. West Side Action

16. URBSite

17. Tea Party of Ottawa

18. Spacing Ottawa

19. Podcasts

20. Inner City Podcast

21. Spacing Podcast

22. Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0.

23. Where is the engagement? Where is the innovation happening?2

24. Wrap-up Quote Our commitment to openness means more than simply informing the citizens of [Ottawa] about how and what decisions are made. It means recognizing that government does not have all the answers and that public officials need to draw on what citizens know from the diversity of experiences they have had, to move our communities forward. We believe that after all, the crowd will take care of the crowd. 2

25. Engagement – Who Participates? 4

26. Who is your crowd? CITY Engagement Targets 4

27. Crowdsourcing Defined Crowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means. Why Bother? Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. 2

28. Innovation: Crowdsourcing vs The Survey 4

29. The Appeal 4 Crowdsourcing surfaces new perspectives Invites participation from nontraditional sources Infuses real energy into the process of generating ideas and content Empowers people when they feel their voice is being heard Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns) Builds engagement and relationships with new audiences

30. Example 1: Citizen Engagement NYC Citizen Engagement Program 6

32. Referrals = 64% from Twitter

33. Cost = 500 ice cream cones ($1,000)

34. HumphrySlocombe’s Crowd= 320,000 twitter followers and Facebook Friends6

35. Example 3 – Product Development - Branded IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop. In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! 6

36. Example 4: Product Development - Inventions Quirky is an all in one product development shop for inventors. 6

37. Example 5: Conference Agenda Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event. 6

39. Able to run multiple campaigns at once

40. Can run Crowdsourcing and Crowdfunding Campaigns

41. Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)

42. Hosted solution (in Canada)

43. Able to be implemented on existing website or set-up in new, destination site

44. Social Media connected

45. One of few sub $1000/month solutions4

46. How Does Ideavibes Compare? Enterprise Collaboration or Idea Management Large – multi-functioning platforms for Idea Management Integrated into change management and process improvement lifecycles Middle-tier Focused Crowdsourcing Apps Purpose-built customizable apps focused on crowdsourcingand crowdfunding Departmental employee corporations Multiple crowdsourcing and crowdfunding campaigns Ad-hoc website or Social Media widgets Developed by web teams with basic functionality Functionality as opposed to business process driven 4

47. Implementation Process 4

48. It all starts with a Question or Problem 4 Needs to be: Clear and compelling Not leading Allow for open innovation Encourage participation Allow for outliers to feel comfortable

50. Support in building and launching the campaign $800 - $6000 depending on support required:

51. Build and implement social media plan

52. Build and implement media plan around campaign

53. Video success story

54. Media outreach following initiative to discuss success4

55. Thank you Paul Dombowsky | 613.878.1681 | paul@ideavibes.com www.ideavibes.com