2. Problem
Creative decision-making today often follows an
assembly-line process where each specialist
gives his or her input or requirement, resulting
in an unfocused, Frankenstein-like message
lacking both clarity and sincerity.
Monday, June 13, 2011
3. Hypothesis (Short)
Designers can lead in a new generation of
decision-makers who employ critical, creative
thinking to problems and opportunities
requiring original and innovative ideas.
Monday, June 13, 2011
4. Hypothesis (Long)
In contrast to leaders with backgrounds solely
of business, financial, or technical focus,
designers understand a person's wants and
needs, and thus know better how to turn
innovative technology and ideas into products
and services that add value to their people's
lives. This could result in a future where more
companies innovate like Apple and Google.
Monday, June 13, 2011
5. Creative References
“The designer… has a passion for doing
something that fits somebody’s needs, but that
is not just a simple fix. The designer has a
dream that goes beyond what exists, rather
than fixing what exists… the designer wants to
create a solution that fits in a deeper situational
or social sense.”
– David Kelley, Founder of IDEO, in Bringing Design to Software by Terry Winograd
Monday, June 13, 2011
6. Creative References
• Microsoft redesigns the iPod package
Monday, June 13, 2011
