1. switch Thanks for your participation.
from consoles Don’t hesitate to contact me :
pierre.dumas@gmail.com
to social +33 6 44 08 07 29

2. what are we talking about today ?
switch from consoles to social

3. 1 billion people using facebook in 2012
Source
1-billion-people-using-facebook
Oct 2011

4. MVC etc..
Social games : 99% mouse
controller
view model
MSFC client app
MSFC server
DB model

5. Infrastucture
Zynga’s infrastructure investment : $200 000 000 in 2011
Source http://www.retailroadshow.com/sys/launch.as
Dec 2011 p?qv=9130135024897754&k=22458273779

6. Q Games
“lots of technical limitations to Flash, Facebook, servers and databases”
“more complicated than anticipated”
Source
Nov 14, 2011
Q Games ‘ PixelJunk Monsters Online

7. Facebook tools

8. Target : genre
Source
Nov 2011

9. Source Study on 1500 MocoSpace mobile social gamers
May 2011 (Street Wars, Stage Hero, and Happy Farm)

10. online casual games : Women spend between 40% and 300% more than men
women (37%) are twice likely as men (19%)
to buy virtual items to decorate a page, persona or avatar
Source Study on 1000 online gamers where online Females Spend More
Aug 2011 Real Cash On Virtual Goods Than Males

11. male gamers
between the ages of 18 to 34
tend to monetize in freemium games
at higher rates than most other demographics.
Source http://www.insidesocialgames.com/2011/11/08/the-sims-social-
Nov 2011 revenue-forecast-and-growth-potential/

12. Social MIX
Bartle Psychology Quotient
•Explorers
•Achievers eco
accomplish dominate
•Socializers
•Killers XP level leaderboards,
missions & quests upgrades
collections bragging,
SIMS story progression public honors
•Experimenters discover maps mini game : skills
•Storytellers achievements
•Achievers
•Builders competitors
•Deviants
Social Games
achievers
alone social
socializers
self expressors
create be with/part
decorate, anything as long as they
customize Character, Buildings share :
whatever UGC gifts
Invites
Parties !!!
group belonging signs
deco

13. Bejeweled Blitz
eco
achievements
alone self expression social
socialization
competition
deco

14. Smootie Paradise
eco
competition
achievements
socialization
alone social
self expression
deco

16. 2 social mixes dominate fb today
Farmistents
Competarcaders
Source
Dec 2011

17. Source
100-million-niche-audiences
Nov 2011

18. social customer sequence
acquisition
activation
engagement
retention
monetization
viralization

19. Smootie Paradise
Create engagement because :
•Responsibility
•Competition
•Identification
•Self expression, customisation
•Self expression, city building
•Socialization
Strong love/link means retention

20. Think brand

22. metrics
"We're an analytics company masquerading as a games company"
Source
Sept 2011

23. Source
Jan 2002

24. Where are the social games going ?
and should dwarves get there ?

25. play social games
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
2010 2011
Source INFORMATION
Sept 2011
SOLUTIONS
GROUP
study : 1,201 qualified responses (801 US, 400 UK)

26. US facebook virtual goods
in million $US
1800
1600
1400
1200
1000
800
600
400
200
0
2010 2011 2012
Source

27. browser = ultimate platform for games.
lowest barrier to entry
HTML5 rapidly improving
Source
June 2011

28. HTML5 is here
Flash 3D API is here
Unity production pipeline soon
More synchronous gameplay
check übestrike at the gameco
powered by Unity

29. Synchronous ?
Source
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
Oct 2011

30. Source
I lost it, but trust me it’s as reliable as the other ones

31. new marketing
watch out specific SG rules QA is 1000s of
players, flexible, powerful, fa
choose the social mix ster, free
appropriately it’s easy to know what
users want… they tell you
competarcaders need fb is free, fast, simple for
format rules !
devs and easy for users
retention be original
retention
retention there is room
for innovation
new tech
niche is powerful,
new tools big
and profitable
new hardware
and expensive
new architecture
gamers spend a huge lot
infrastructure is costly
hard core gamers
tech is on fb today
and complicated
social games
growth is not over
well known brands
make a difference
chances are browsers
and/or HTML wins

32. Source
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
Oct 2011

33. Source
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
Oct 2011

34. online offline
Source
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
Oct 2011

35. thank
you

36. Source
Dec 2011

37. Source
Nov 2011

38. Source
Harris Interactive on behalf of GameHouse® among over 2,000 U.S. adults
Oct 2011

39. Source
Nov 2011

40. Source
Nov 2011

41. Source
2,095,006,005 internet users
Mar 2011

42. Source
Mobile – age and sex
Sept 2011

43. Timeline

44. Bigpoint’s revenues
2007: €10 million
2008: €28 million
2009: €60 million
2010: €200 million
Revenues have pretty well tripled every year since 2007. If they do it again, they’ll make
half a billion euros in 2011.
Source http://www.gamesbrief.com/2011/11/bigpoint-sells-2000-spaceship-drones-
Nov 23, 2011
for-1000-euros-each-in-just-four-days/

45. asia
rest rest of
of
the world
the world
Source
transactions conducted from 150,000 users
Oct 2011 digital goods measurement