This slide is to introduce team Hedgehogs, a leading social game developer in Korea. It can help you understand social game status in Korea.

1. Intro to Hedgehogs
Team Hedgehogs @ AhnLab

2. Hedgehogs is an incubation team
at AhnLab
The fox knows many things, but the hedgehog
knows one big thing.
- Isaiah Berlin in “The Hedgehog and the Fox”

3. Hedgehogs : Our Team
14
Developers
1
Team
Lead
2 Artists
2 Designers
3 Customer
Supports
Recruiting talented hedgehogs!

4. Team Hedgehogs History
Stage Ⅰ Stage Ⅱ
 2006.12 Team Hedgehogs Established
 2007.10 IDtail (Social Network Service)
 2007.03 Pumfit (Social Media)
 2008.05 IDtail (OpenSocial-based Platform)
 2007.04 IDtail (OpenID Service)
Stage Ⅲ
 2009.04 “Catch me if you can” on facebook
 2009.10 Five Social Games on Nate Appstore
 2009.11 Two more Social Games on Nate Appstore
 2010.01 “Catch me if you can” on Mixi (Japan)
 2010.04 “Happy Garden” most profitable social game on Nate Appstore
 2010.04 “Catch me if you can” on Gummy (Japan)
 2010.04 “Happy Town” on Nate Appstore
 2010.06 “Happy Idol” on Nate Appstore
 2010.07 “Happy Idol”, “Happy Town” on Daum Yozm Social Platform
 2010.08 “Happy Idol”, “Happy Town” on Naver Social App

5. Our Strength
Leading Energetic and Brilliant
Creators
Social
Experience as a Social
Platform Developer
Game Experience in Global
Platform Deployment
Developer
Know-Hows
in Operation

6. Team Hedgehogs Status in Korea
User Bases at Nate App Store - No.1 Social Game Developer
As of August 13, 2010
No.1 Hedgehogs
No.2 OOOO
No.3 OOOO
No.4 OOOO
[Source : Nate App Store http://appstore.nate.com/Main/Maker ]

7. Team Hedgehogs Status in Korea
Market Share at Nate App Store – More than 40% of Total Revenue
“According to SK communications,
team Hedgehogs is making 40% of
Nate App Store’s total revenue ($0.8M)
as of June 2010”
[Source : Digital Daily http://www.ddaily.co.kr/news/news_view.php?uid=65605 ]

8. Team Hedgehogs Growth Curve
Revenue Growth – More than 3000% of Growth in 8 month
[Source : Internal data]

9. Hedgehogs Social Apps
Serving more than 2.2M users around the world

10. at present

11. even more
platforms
around the
world!

12. App
#1
Catch me if you can
[since 2009/11]
Try to catch or run away Various Mini games
from friends all around the world! Various Trivia
Users Played
350,000 2.0M
Facebook
Nate
Mixi / Gummy

13. App
#2
Happy Garden
[since 2009/09/30]
Farm your own Garden Plowing  Sowing  Watering  Harvest
Users Played
350,000 3.9M

14. App
#3
English Challenge
[since 2009/11]
Vocabulary Challenges for kindergarten
Edutainment for the English Language
to graduate school level
Users Played
170,000 1.2M

15. App
#4
Chinese Challenge
[since 2009/09/30]
Word Challenge
Edutainment for Chinese Language
Phrase Challenge
Users Played
150,000 1.1M

16. App Where’ve you been around the world?
#5
[since 2009/09/30]
Find out each city’s location
Edutainment for Geography
as quickly as possible!
Users Played
200,000 1.1M

17. App
#6
Meow
[since 2009/09/30]
Find three consecutive & identical icons, and
Puzzle Game
watch them disappear!
Users Played
280,000 1.9M

18. App
#7
Virus Buster
[since 2009/09/30]
Bust all the viruses on my computer! Tower Defense style Game
Users Played
100,000 0.9M

19. App
#8
Happy Town
[since 2010/04/26]
Create your own town and watch it boom! Decorate 5 towns including fairy tale town,
Visit your friends at their towns! marine town, and space town!
Users Played
340,000 4.3M

20. App
#9
Happy Idol
[since 2010/06/21]
Build your own agency Manage your own business
And make your trainees into SuperStars! And become an entertainment Guru!
Users Played
290,000 4.3M

21. Contact
Andy Kyoseok Song
Email : andysong@ahnlab.com
Twitter : @pebblebeach
Linkedin : http://kr.linkedin.com/in/pebblebeach
Facebook : http://www.facebook.com/kyoseok