Intel launched the Ultrabook initiative in June 2011, investing $300 million. Ultrabooks are thin, light laptops that start at around $1000 each. They offer fast startup times, extended battery life, and security features like anti-theft protection. Early Ultrabook models like the Dell XPS 13 and Lenovo IdeaPad Yoga were praised for their designs but also faced criticism for having few ports and relying on mini connections. Overall, Ultrabooks were positioned as high-performance, secure laptops inspired by Intel technologies.

1. Roman Shateev
Orel 2012

2. Release
Date: June 2011
Company: Intel
Price of startup: $300 million
Price per device: about $1000
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3. Main Idea
 Thin/light designs  Extended battery life
 Ultra-fast start up  Security enabled
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4. Ultrabook™ Device Technologies
 From zero to go, in seconds: Intel® Rapid Start Technology
 Fast-track your favorites: Intel® Smart Response Technology
 Always up-to-date: Intel® Smart Connect Technology
 Lock down your lost laptop: Intel® Anti-Theft Technology (Intel® AT)
 Peace of mind online: Intel® Identity Protection Technology (Intel® IPT)
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5. Perspectives
business struggle
vs
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6. Bill of Materials (BOM)
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7. Dell XPS 13
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8. Dell XPS 13
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9. Dell XPS 13
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10. Dell XPS 13
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11. Dell XPS 13
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12. Dell XPS 13
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13. Dell XPS 13
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14. Dell XPS 13
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15. Dell XPS 13
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16. Ideapad Yoga 13
Winner of seven CES 2012 awards!
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17. Promo Videos
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18. Conclusion
Pluses Minuses
Quick startup High price
Long battery life Don’t have optical drive
Thinness Fewer ports and a greater
reliance on mini connections
Enhanced security Most don’t have Ethernet jack
Powered by Intel
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19. Ultrabook™
Inspired by Intel
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20. Sources:
Works Cited
 http://www.intel.com
 http://www.dell.com
 http://en.wikipedia.org/wiki/Ultrabook
 http://www.theregister.co.uk/2012/05/15/ultrabook_hybrid_drives/
 http://www.pocket-lint.com/news/45324/intel-cove-point-windows-
8-ultrabook-tablet
• http://www.devicemag.com
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21. Thank you for your attention!
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