1. Social Follower Report
Key Metrics: @sweden | Jun - 19 - 2012
Total Followers
Total Followers
@sweden had 62,165 Twitter followers and we've classified the ones we could into
62,165 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label
Unidentified, are an assortment of anonymous and spam accounts, which we do not
factor into our audience metrics.
Social Pull
Social Pull Pull is a good measure of how influential @sweden's audience is, compared to the
average Twitter account - 1x is average, 2x is twice as much as average, and so on.
@sweden / Ell 96x Influence, for the purposes of this calculation, is gauged by how well connected
@sweden' followers are across sixty social sites, compared to the average consumer.
@sweden | Jan 28 2009
A higher Pull suggests you have important people in your audience, and are thus
better able to spread your message far and wide.
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
Tweets 20,945
Followers 62,151
Following 784

2. Social Audience Composition
AUDIENCE
BREAKDOWN
@sweden / Ell
@sweden | Jan 28 2009
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
Audience Crossover
Insights:
@sweden and
@sweden-friends share 0
followers.
Tweets 20,945
Followers 62,151
Following 784
Audience Crossover

3. Audience Reach Insights
Insights:
» On average, each of
@sweden's followers has
873 connections across all
social media platforms.
Therefore, @sweden can
potentially indirectly reach
19,132,374 (21,927 x 873)
people.
Average
Network Size
@sweden / Ell
@sweden | Jan 28 2009
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
Insights:
» 78% of @sweden's
consumer audience have 1-
500 connections.
Tweets 20,945
Followers 62,151
Following 784
Network Size
Breakdown

4. Audience Social Insights
Insights:
» @sweden's consumer
audience is active on at
least 25,908 social profiles
and/or blogs.
Social Media Use
Insights:
» 23% of @sweden's
followers have Facebook
profiles.
@sweden / Ell » @sweden's has more
followers who use Quora
@sweden | Jan 28 2009 than does the typical
Twitter user.
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
Social
Memberships
Tweets 20,945
Followers 62,151
Insights:
Following 784 » 16% of @sweden's
consumer audience have
been identified as a *Geo
Location.
Online
Activities

5. Audience Demographics Insights
Insights:
» *Statistics based on 82%
of @sweden's followers,
whose sex we were able to
determine
GENDER
@sweden / Ell
@sweden | Jan 28 2009
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare! Insights:
» 40% @sweden's
audience is between 26 -
35.
» *Statistics based on
12% of @sweden's
Tweets 20,945 followers, whose age we
were able to determine by
Followers 62,151 identifying through social
profile or public records
Following 784 AGE RANGE data

6. Audience Demographics Insights
Insights:
» Compared to the
average @sweden's
female followers tend to be
more in the 36 - 45 age
range.
AGE BY GENDER
@sweden / Ell FEMALE
@sweden | Jan 28 2009
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
Insights:
» Compared to the
average @sweden's male
followers tend to be more in
the 18 - 25 age range.
Tweets 20,945
Followers 62,151
Following 784 AGE BY GENDER
MALE

7. Audience Geographic Insights
Insights:
» @sweden has a higher
percentage of followers
from Goeteborg, Vastra
Gotaland, Sweden than the
typical Twitter user.
TOP 10 CITIES
@sweden / Ell
@sweden | Jan 28 2009
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
Insights:
» @sweden has a higher
percentage of followers
from Pennsylvania, USA
than the typical Twitter
user.
Tweets 20,945
Followers 62,151
Following 784 STATES

8. Audience Geographic Insights
Insights:
» @sweden has a lower
percentage of followers
from USA than the typical
Twitter user.
COUNTRY
@sweden / Ell
@sweden | Jan 28 2009
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
Tweets 20,945
Followers 62,151
Following 784

9. Audience Interests Insights
Insights:
» Compared to the
average audience,
@sweden's audience's top
three interests are Science,
Politics, and
Sci-Fi/Fantasy.
INTEREST
@sweden / Ell
AFFINITY
@sweden | Jan 28 2009
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
Tweets 20,945
Followers 62,151
Audience Education Insights
Following 784
Insights:
» @sweden's followers
attend Ivy League school's
more than the average
Twitter audience.
EDUCATION
TYPE

10. Audience Career Insights
Insights:
» @sweden's consumer
audience has a medium
level of income compared
to the average.
INCOME LEVEL
Insights:
» Compared to the
average audience
@sweden's top three
@sweden / Ell industries are Media, Public
Sector, and Hospitality.
@sweden | Jan 28 2009
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
Tweets 20,945
INDUSTRY
Followers 62,151
Following 784