PeekAnalytics Social Audience Report for @ginidietrich
1. Social Follower Report
Key Metrics: @ginidietrich | Jun - 16 - 2012
Total Followers
Total Followers
@ginidietrich had 24,053 Twitter followers and we've classified the ones we could into
24,053 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label
Unidentified, are an assortment of anonymous and spam accounts, which we do not
factor into our audience metrics.
Social Pull
Social Pull Pull is a good measure of how influential @ginidietrich's audience is, compared to the
average Twitter account - 1x is average, 2x is twice as much as average, and so on.
Gini Dietrich 702x Influence, for the purposes of this calculation, is gauged by how well connected
@ginidietrich' followers are across sixty social sites, compared to the average
@ginidietrich | Dec 06 2008
consumer. A higher Pull suggests you have important people in your audience, and
are thus better able to spread your message far and wide.
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
2. Social Audience Composition
AUDIENCE
BREAKDOWN
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Audience Crossover
Loves shoes & wine.
Insights:
@ginidietrich and
@ginidietrich-friends
share 13 followers.
Tweets 87,085
Followers 24,096
Following 21,004
Audience Crossover
3. Audience Reach Insights
Insights:
» On average, each of
@ginidietrich's followers
has 7,804 connections
across all social media
platforms. Therefore,
@ginidietrich can
potentially indirectly reach
119,476,695 (15,309 x
Average
7,804) people.
Network Size
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine. Insights:
» 51% of @ginidietrich's
consumer audience have
501 - 5k connections.
Tweets 87,085
Followers 24,096
Following 21,004
Network Size
Breakdown
4. Audience Social Insights
Insights:
» @ginidietrich's
consumer audience is
active on at least 37,826
social profiles and/or blogs.
Social Media Use
Insights:
» 43% of @ginidietrich's
followers have Facebook
profiles.
Gini Dietrich » @ginidietrich's has more
followers who use Quora
@ginidietrich | Dec 06 2008 than does the typical
Twitter user.
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Social
Memberships
Tweets 87,085
Followers 24,096
Insights:
Following 21,004 » 33% of @ginidietrich's
consumer audience have
been identified as a *Geo
Location.
Online
Activities
5. Audience Demographics Insights
Insights:
» *Statistics based on 87%
of @ginidietrich's followers,
whose sex we were able to
determine
GENDER
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie. Insights:
Loves shoes & wine.
» 33% @ginidietrich's
audience is between 36 -
45.
» *Statistics based on
28% of @ginidietrich's
Tweets 87,085 followers, whose age we
were able to determine by
Followers 24,096 identifying through social
profile or public records
Following 21,004 AGE RANGE data
6. Audience Demographics Insights
Insights:
» Compared to the
average @ginidietrich's
female followers tend to be
more in the 36 - 45 age
range.
AGE BY GENDER
Gini Dietrich FEMALE
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine. Insights:
» Compared to the
average @ginidietrich's
male followers tend to be
more in the 46 - 55 age
range.
Tweets 87,085
Followers 24,096
Following 21,004 AGE BY GENDER
MALE
7. Audience Geographic Insights
Insights:
» @ginidietrich has a
higher percentage of
followers from Chicago,
Illinois, USA than the typical
Twitter user.
TOP 10 CITIES
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine. Insights:
» @ginidietrich has a
higher percentage of
followers from Illinois, USA
than the typical Twitter
user.
Tweets 87,085
Followers 24,096
Following 21,004 STATES
8. Audience Geographic Insights
Insights:
» @ginidietrich has a
higher percentage of
followers from USA than
the typical Twitter user.
COUNTRY
Gini Dietrich
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Following 21,004
9. Audience Interests Insights
Insights:
» Compared to the
average audience,
@ginidietrich's audience's
top three interests are
Business, Food, and
Politics.
INTEREST
Gini Dietrich
AFFINITY
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
Followers 24,096
Audience Education Insights
Following 21,004
Insights:
» @ginidietrich's followers
attend College/University
school's more than the
average Twitter audience.
EDUCATION
TYPE
10. Audience Career Insights
Insights:
» @ginidietrich's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights:
» Compared to the
average audience
@ginidietrich's top three
Gini Dietrich industries are Education,
Software, and Media.
@ginidietrich | Dec 06 2008
CEO Arment Dietrich. Author @spinsucks.
Co-author Marketing in the Round. Founder
@spinsuckspro. Speaker. Avid cyclist. A foodie.
Loves shoes & wine.
Tweets 87,085
INDUSTRY
Followers 24,096
Following 21,004