1. 1
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
@jeffjarvis Follower Report
Key Metrics: @jeffjarvis | September - 29 - 2012
Total Followers
103,156
@jeffjarvis has 103,156 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
710x
Pull is a good measure of how influential @jeffjarvis 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @jeffjarvis 's followers are across sixty social sites, compared
to the average consumer. A higher Pull suggests you have important people in your audience, and are thus
better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE
2. 2
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
jeffjarvis's followers has
2,628 connections across
all social media platforms.
Therefore, jeffjarvis can
potentially indirectly reach
121,510,777 (46,234 x
2,628) people.
Audience Demographics
SEX
Insights :
-*Statistics based on 84%
of jeffjarvis's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 33% jeffjarvis's audience
is between 26 - 35.
- *Statistics based on 23%
of jeffjarvis's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.
3. 3
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
jeffjarvis's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
jeffjarvis's male followers
tend to be more in the 46 -
55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- jeffjarvis has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.
4. 4
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- jeffjarvis has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- jeffjarvis has a higher
percentage of followers
from USA than the typical
Twitter user.
5. 5
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, jeffjarvis's
audience's top three
interests are Politics,
Business, and Food.
6. 6
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Career Insights
INCOME LEVEL
Insights :
- jeffjarvis's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience jeffjarvis's top
three industries are Media,
Internet, and Software.
7. 7
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Education Insights
EDUCATION
TYPE
Insights :
- jeffjarvis's followers
attend College/University
schools more than the
average Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- jeffjarvis's consumer
audience is active on at
least 175,601 social
profiles and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 84% of jeffjarvis's
followers have Facebook
profiles.
- jeffjarvis's has more
followers who use Quora
than does the typical
Twitter user.
8. 8
jeffjarvis
@ jeffjarvis | Dec 22 2007
@BuzzMachine blogger and j-school prof; author
of Public Parts, What Would Google Do?
Tweets 37,338
Followers 103,260
Following 1,251
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 27% of jeffjarvis's
consumer audience has
been identified as a *Geo
Location.
