1. 1
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
Followers 13,790
Following 4,193
@jtwinsor Follower Report
Key Metrics: @jtwinsor | October - 1 - 2012
Total Followers
13,787
@jtwinsor has 13,787 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
168x
Pull is a good measure of how influential @jtwinsor 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @jtwinsor 's followers are across sixty social sites, compared
to the average consumer. A higher Pull suggests you have important people in your audience, and are thus
better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE
2. 2
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
Followers 13,790
Following 4,193
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
jtwinsor's followers has
4,339 connections across
all social media platforms.
Therefore, jtwinsor can
potentially indirectly reach
33,597,458 (7,743 x 4,339)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 85%
of jtwinsor's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 36% jtwinsor's audience
is between 26 - 35.
- *Statistics based on 22%
of jtwinsor's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.
3. 3
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
Followers 13,790
Following 4,193
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
jtwinsor's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
jtwinsor's male followers
tend to be more in the 36 -
45 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- jtwinsor has a higher
percentage of followers
from Boulder, Colorado
than the typical Twitter
user.
4. 4
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
Followers 13,790
Following 4,193
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- jtwinsor has a higher
percentage of followers
from Colorado than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- jtwinsor has a higher
percentage of followers
from USA than the typical
Twitter user.
5. 5
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
Followers 13,790
Following 4,193
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, jtwinsor's
audience's top three
interests are Business,
Technology, and Politics.
6. 6
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
Followers 13,790
Following 4,193
Audience Career Insights
INCOME LEVEL
Insights :
- jtwinsor's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience jtwinsor's top
three industries are
Marketing/PR, Fashion, and
Media.
7. 7
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
Followers 13,790
Following 4,193
Audience Education Insights
EDUCATION
TYPE
Insights :
- jtwinsor's followers attend
College/University schools
more than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- jtwinsor's consumer
audience is active on at
least 31,605 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 96% of jtwinsor's
followers have LinkedIn
profiles.
- jtwinsor's has more
followers who use Quora
than does the typical
Twitter user.
8. 8
jtwinsor
@ jtwinsor | Dec 13 2007
CEO of Victors & Spoils and Chief Innovation
Officer of Havas Worldwide
Tweets 5,517
Followers 13,790
Following 4,193
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 31% of jtwinsor's
consumer audience has
been identified as a *Geo
Location.
