PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.

1. Social Audience Report
Key Metrics: @HKotadia | Mar - 24 - 2012
Total Followers
Total Followers
@HKotadia has 6,766 total followers and we've mapped the digital footprints of every
6,766 one of them. We then segment the audience into Consumers, Businesses, Private,
and Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
4,086 60% Consumers are defined as individuals who are publicly identifiable, determined by
Harish Kotadia Ph.D.
over 30 factors.
@HKotadia | Mar 18 2009
Social Pull Social Pull
Big Data, Predictive Analytics, Social CRM and
Pull is an audience-based metric that measures an audience's transparency, level
CRM. Work for Infosys (NASDAQ: INFY). Views
of social participation and their total consumer reach, as compared to the average
and opinion expressed are my own.
147x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 14,453 Insights:
Followers 6,776 @HKotadia has a average
consumer ratio compared
Following 2,773 to other accounts.
AUDIENCE
BREAKDOWN

2. Audience Crossover
Insights:
@HKotadia and
@HKotadia-friends share
0 followers.
Audience Crossover
Audience Reach Insights
Harish Kotadia Ph.D.
Insights:
@HKotadia | Mar 18 2009
On average each of
@HKotadia fans/followers
can potentially reach
Big Data, Predictive Analytics, Social CRM and 20,522 people
CRM. Work for Infosys (NASDAQ: INFY). Views
and opinion expressed are my own.
Average
Network Size
Tweets 14,453 Insights:
- 41% of @HKotadia's
Followers 6,776 consumer audience have
501 - 5k connections.
Following 2,773
Network Size
Breakdown

3. Audience Social Insights
Insights:
@HKotadia's 3424
consumer audience is
active on atleast 21,464
social profiles and/or
blogs.
Social Media
Use
Insights:
47% of @HKotadia's
consumer audience has
Harish Kotadia Ph.D. been matched to a
Facebook profile.
@HKotadia | Mar 18 2009
@HKotadia's consumer
audience uses Quora
more than the average.
Big Data, Predictive Analytics, Social CRM and
CRM. Work for Infosys (NASDAQ: INFY). Views
and opinion expressed are my own.
Social
Memberships
Tweets 14,453
Insights:
Followers 6,776
33% of @HKotadia's
consumer audience have
Following 2,773 been identified as a
Blogger.
Online
Activities

4. Audience Demographics Insights
Insights:
@HKotadia's audience is
71% male and 29%
female.
Harish Kotadia Ph.D. GENDER
@HKotadia | Mar 18 2009
Big Data, Predictive Analytics, Social CRM and
CRM. Work for Infosys (NASDAQ: INFY). Views
and opinion expressed are my own. Insights:
37% of @HKotadia's
audience is between 36 -
45.
Tweets 14,453
Followers 6,776
Following 2,773 AGE RANGE

5. Audience Demographics Insights
Insights:
Compared to the average,
@HKotadia's female
audience is more in the
age range of 36 - 45.
AGE BY GENDER
Harish Kotadia Ph.D. FEMALE
@HKotadia | Mar 18 2009
Big Data, Predictive Analytics, Social CRM and
CRM. Work for Infosys (NASDAQ: INFY). Views
and opinion expressed are my own.
Insights:
Compared to the average,
@HKotadia's male
audience is more in the
age range of 46 - 55.
Tweets 14,453
Followers 6,776
AGE BY GENDER
Following 2,773 MALE

6. Audience Geographic Insights
Insights:
@HKotadia has more
people from Dallas,
Texas, USA than average.
TOP 10 CITIES
Harish Kotadia Ph.D.
@HKotadia | Mar 18 2009
Big Data, Predictive Analytics, Social CRM and
CRM. Work for Infosys (NASDAQ: INFY). Views
and opinion expressed are my own.
Insights:
@HKotadia has more
people from Georgia,
USA than average.
Tweets 14,453
Followers 6,776
Following 2,773 STATES

7. Audience Geographic Insights
Insights:
@HKotadia has more
people from USA than
average.
COUNTRY
Harish Kotadia Ph.D.
@HKotadia | Mar 18 2009
Big Data, Predictive Analytics, Social CRM and
CRM. Work for Infosys (NASDAQ: INFY). Views
and opinion expressed are my own.
Tweets 14,453
Followers 6,776
Following 2,773

8. Audience Interests Insights
Insights:
Compared to the averge
audience, @HKotadia's
top three interests are
Business, Technology,
and Politics.
INTEREST
Harish Kotadia Ph.D.
AFFINITY
@HKotadia | Mar 18 2009
Big Data, Predictive Analytics, Social CRM and
CRM. Work for Infosys (NASDAQ: INFY). Views
and opinion expressed are my own.
Tweets 14,453
Followers 6,776
Audience Education Insights
Following 2,773
Insights:
@HKotadia's followers
attended 'state college's
more than average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
@HKotadia'sconsumer
audience has a high level
of income compared to
the average.
INCOME LEVEL
Insights:
Compare to average
audience @HKotadia's
top three industries are
Hardware, Software, and
Technology.
Harish Kotadia Ph.D.
@HKotadia | Mar 18 2009
Big Data, Predictive Analytics, Social CRM and
CRM. Work for Infosys (NASDAQ: INFY). Views
and opinion expressed are my own.
Tweets 14,453
INDUSTRY
Followers 6,776
Following 2,773