When you sell in a competitive market figuring out how to make yourself stand out can be a major challenge.
That's why in this edition of ConversionXL website reviews, editor Tommy Walker will analyze TeamColony and walk you through how they can improve.
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How To Design A Landing Page For A Hyper Competitive Product
1. Designing a Landing Page
When What You Sell Isn’t
Unique
ConversionXL Website Reviews
2. If You Want To Compete
You Have To Ask:
• Is It Visually Clear What You’re Selling?
• Does Your Copy Make It Clear How You’re Different?
• Are You Giving Me A Reason To Take Action?
Click Here To Watch The Video Review
23. Take a step back and ask:
- What’s The Real Problem We’re Solving Here?
- What Do New Customers Say When They Sign Up For Us?
- Can We Show The Product In Action So It’s Even Clearer What It
Does?
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24. Beyond That, I Also Have To Ask…
Why Make Me Click A Button To Send Me To A
Separate Account Page?
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27. And What If…
After you said get started you brought them
straight into the product…?
… and only asked them to enter a password
once they’ve had the chance to “play” with
the software a bit?
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28. That Way You Can Capture Email Addresses
More Easily…
… AND… have a better idea who your more
qualified leads are right away…
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29. This will allow you to create a more targeted
email on boarding series for the people who
DO create a password…
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30. While building a database of email
addresses that can be used for:
-Ad retargeting
-Win-back campaigns
-Or content marketing
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31. Recommended Reading:
• Finding A Value Proposition When What You Sell Isn’t Unique
• Are You Effectively Communicating How You’re Different?
• Everything You Need To Know About Creating Killer Explainer Videos
• Mastering The Call To Action - Words, Size, Color & Location
32. Previous Video
How To Get More Blog Subscribers
Actionable From Industry Experts
Interviews With Smart People
Click To WatchClick Here To Play Video
33. Thank you
For 13 Ways To Increase Your Conversions Right Now
visit
http://ConversionXL.com