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Designing a Landing Page
When What You Sell Isn’t
Unique
ConversionXL Website Reviews
If You Want To Compete
You Have To Ask:
• Is It Visually Clear What You’re Selling?
• Does Your Copy Make It Clear How You’re Different?
• Are You Giving Me A Reason To Take Action?
Click Here To Watch The Video Review
Click Here To Watch The Video Review
First Impression:
- Design is ok.
- Contrast Shows Me
Where To Click
Click Here To Watch The Video Review
But…
Click Here To Watch The Video Review
This Headline Doesn’t
Really Tell Me About The
Product
Click Here To Watch The Video Review
And the Subheader Is
Made of Fluffy
Buzzwords.
Click Here To Watch The Video Review
Can’t I Just Do This With A Project Manager &
An Email Account?
Why Do I Need Software To Do This?
Click Here To Watch The Video Review
Same question applies here
Click Here To Watch The Video Review
Software Doesn’t Motivate
People. People Motivate
People.
Click Here To Watch The Video Review
How Come These Things Can’t
Be Done With A “Checkin”
Email?
Click Here To Watch The Video Review
This Image Doesn’t Tell Me
Anything About Your Product.
Click Here To Watch The Video Review
Is it an analytics tool?
Click Here To Watch The Video Review
Is It A
Calendar/Publishing/Schedulin
g Tool?
Click Here To Watch The Video Review
How Does It Help My Team?
How Does That Translate From
Email to Software?
Click Here To Watch The Video Review
How Do You Make The
Connection From Here?
Click Here To Watch The Video Review
How Do You Make The
Connection From Here?
Click Here To Watch The Video Review
To Here?
Click Here To Watch The Video Review
One Thing Worth
Experimenting With Is An
Animated Gif To Make
This Clearer
Click Here To Watch The Video Review
But Really, If These Questions Aren’t Answered,
Why Would You Expect Me To Do This?
Click Here To Watch The Video Review
Furthermore, If You Haven’t Answered Those
Questions Yet, Do You Think I Care About This?
Click Here To Watch The Video Review
Click Here To Watch The Video Review
Take a step back and ask:
- What’s The Real Problem We’re Solving Here?
- What Do New Customers Say When They Sign Up For Us?
- Can We Show The Product In Action So It’s Even Clearer What It
Does?
Click Here To Watch The Video Review
Beyond That, I Also Have To Ask…
Why Make Me Click A Button To Send Me To A
Separate Account Page?
Click Here To Watch The Video Review
Couldn’t This…
Click Here To Watch The Video Review
Be Just As
Effective Here?
Click Here To Watch The Video Review
And What If…
After you said get started you brought them
straight into the product…?
… and only asked them to enter a password
once they’ve had the chance to “play” with
the software a bit?
Click Here To Watch The Video Review
That Way You Can Capture Email Addresses
More Easily…
… AND… have a better idea who your more
qualified leads are right away…
Click Here To Watch The Video Review
This will allow you to create a more targeted
email on boarding series for the people who
DO create a password…
Click Here To Watch The Video Review
While building a database of email
addresses that can be used for:
-Ad retargeting
-Win-back campaigns
-Or content marketing
Click Here To Watch The Video Review
Recommended Reading:
• Finding A Value Proposition When What You Sell Isn’t Unique
• Are You Effectively Communicating How You’re Different?
• Everything You Need To Know About Creating Killer Explainer Videos
• Mastering The Call To Action - Words, Size, Color & Location
Previous Video
How To Get More Blog Subscribers
Actionable From Industry Experts
Interviews With Smart People
Click To WatchClick Here To Play Video
Thank you
For 13 Ways To Increase Your Conversions Right Now
visit
http://ConversionXL.com
Don’t Forget To

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How To Design A Landing Page For A Hyper Competitive Product

  • 1. Designing a Landing Page When What You Sell Isn’t Unique ConversionXL Website Reviews
  • 2. If You Want To Compete You Have To Ask: • Is It Visually Clear What You’re Selling? • Does Your Copy Make It Clear How You’re Different? • Are You Giving Me A Reason To Take Action? Click Here To Watch The Video Review
  • 3. Click Here To Watch The Video Review
  • 4. First Impression: - Design is ok. - Contrast Shows Me Where To Click Click Here To Watch The Video Review
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  • 21. Furthermore, If You Haven’t Answered Those Questions Yet, Do You Think I Care About This? Click Here To Watch The Video Review
  • 22. Click Here To Watch The Video Review
  • 23. Take a step back and ask: - What’s The Real Problem We’re Solving Here? - What Do New Customers Say When They Sign Up For Us? - Can We Show The Product In Action So It’s Even Clearer What It Does? Click Here To Watch The Video Review
  • 24. Beyond That, I Also Have To Ask… Why Make Me Click A Button To Send Me To A Separate Account Page? Click Here To Watch The Video Review
  • 25. Couldn’t This… Click Here To Watch The Video Review
  • 26. Be Just As Effective Here? Click Here To Watch The Video Review
  • 27. And What If… After you said get started you brought them straight into the product…? … and only asked them to enter a password once they’ve had the chance to “play” with the software a bit? Click Here To Watch The Video Review
  • 28. That Way You Can Capture Email Addresses More Easily… … AND… have a better idea who your more qualified leads are right away… Click Here To Watch The Video Review
  • 29. This will allow you to create a more targeted email on boarding series for the people who DO create a password… Click Here To Watch The Video Review
  • 30. While building a database of email addresses that can be used for: -Ad retargeting -Win-back campaigns -Or content marketing Click Here To Watch The Video Review
  • 31. Recommended Reading: • Finding A Value Proposition When What You Sell Isn’t Unique • Are You Effectively Communicating How You’re Different? • Everything You Need To Know About Creating Killer Explainer Videos • Mastering The Call To Action - Words, Size, Color & Location
  • 32. Previous Video How To Get More Blog Subscribers Actionable From Industry Experts Interviews With Smart People Click To WatchClick Here To Play Video
  • 33. Thank you For 13 Ways To Increase Your Conversions Right Now visit http://ConversionXL.com