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2. This is not an
attractive offer.
Make an offer
people want!

3. Half the space
is allocated to
no-value items

4. Is that the CTA
button?
Doesn’t look
like it!

5. Disconnect
between the
offer and
button copy

6. Disconnect
between the
offer and
button copy

7. Social proof is
nice, but offer is
uninteresting.

8. Why the extra
click? This
additional step
offers no value

9. Great
contextual offer

10. Better than
updates, but
clarity is lacking.
Headline should
present an offer,
not a
statement.

11. Unnecessary
step. Offer now
reworded –
content and CTA
not aligned with
pre-click
message

12. Thank you
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http://conversionxl.com