arabic blackberry marketing strategy

2. . Louise (M9821808)

3. . Pratiwi (M9821802)

4. . Jenni (M9821811)

5. . Sam (M9821803)

8. Comparison

9. Question Describe the buyer characteristics that affect buyer behavior and which one influences most making a new mobile phone purchase decision?

10. Consumer purchases influencer cultural Social Personal physiological Age life cycle occupation Income personality- self

12. Marketing consideration for consumer products Between shopping and specialty consumer product. customer’s income classification will create purchasing power Their purchasing power determines their position in the type of consumer product, for example: the middle low customers will be included to “specialty” type of consumer product because their purchasing power is low.

13. Question 3.If you are the marketing director of Blackberry, what marketing strategy would you adopt in the Middle East mobile phone market?

14. strategy Product development s  Supportive applications, such as security applications and mobile concierge deluxe. Features concernfor Moslem people E-quran (electronic Al-quran) praying schedule Arabic font Arabic ringtone etc.

16. offer special package for students, including discounts and special plans for mobile handsets, services and other devices.collaborating with other companies (B2B) Promotion : online and offline media famous local artist

17. THANK YOU