guerilla marketing on the ground, in the trees and on the internet. http://petebennett.tumblr.com

1. S OC IA L G U E R ILLA M A R K E TIN G M E DIA

2. (I L L U S T R A T E D )

3. TH E
E V OL-
U TION
OF
ADV E R T-
TIS IN G

4. TH E
E V OL-
U TION
OF
ADV E R T-
TIS IN G

5. - OPPOS A B LE TH U M B S

6. - OPPOS A B LE TH U M B S
PAPY R U S , PAPE R & THE
PR IN TIN G PR E S S

7. - OPPOS A B LE TH U M B S
PAPY R U S , PAPE R & THE
PR IN TIN G PR E S S
- FI N E M O T O R S K I L L S

8. - OPPOS A B LE TH U M B S
PAPY R U S , PAPE R & THE
PR IN TIN G PR E S S
- FI N E M O T O R S K I L L S
C OOR DIN A TE , U TILIZ E
& IN S PIR E

9. - OPPOS A B LE TH U M B S
PAPY R U S , PAPE R & THE
PR IN TIN G PR E S S
- FI N E M O T O R S K I L L S
C OOR DIN A TE , U TILIZ E
& IN S PIR E
- M A N -M A D E T O O L S

10. - OPPOS A B LE TH U M B S
PAPY R U S , PAPE R & THE
PR IN TIN G PR E S S
- FI N E M O T O R S K I L L S
C OOR DIN A TE , U TILIZ E
& IN S PIR E
- M A N -M A D E T O O L S
R A DIO, TE LE V IS ION &
TH E IN TE R N E T

11. - OPPOS A B LE TH U M B S
PAPY R U S , PAPE R & THE
PR IN TIN G PR E S S
- FI N E M O T O R S K I L L S
C OOR DIN A TE , U TILIZ E
& IN S PIR E
- M A N -M A D E T O O L S
R A DIO, TE LE V IS ION &
TH E IN TE R N E T
- H IG H IN TE LLIG E N C E

12. - OPPOS A B LE TH U M B S
PAPY R U S , PAPE R & THE
PR IN TIN G PR E S S
- FI N E M O T O R S K I L L S
C OOR DIN A TE , U TILIZ E
& IN S PIR E
- M A N -M A D E T O O L S
R A DIO, TE LE V IS ION &
TH E IN TE R N E T
- H IG H IN TE LLIG E N C E
C U R IOU S ITY , C R E A TIV ITY
& IN TU ITION

13. H U M A N 'S
S HARE
98 .4 %
O F O U R D N A W I T H C H I M P A N E E S ...

14. W E 'R E S T I L L A P E S A T H E A R T ...

15. G U E R ILLA
M A R K E TIN G
I S ...

17. U N C ON V E N TION AL

18. U N C ON V E N TION AL

20. U N E X PE C TE D

22. UNUS UAL

23. g uerilla m a rk eting is c hea p &
effec tive.

24. g uerilla m a rk eting is c hea p &
effec tive.
a g rea t s olution to a s lum ping
ec onom y.

25. g uerilla m a rk eting is c hea p &
effec tive.
a g rea t s olution to a s lum ping
ec onom y.
s uc c es s ful w hen us ed in the
rig ht c ontex t.

26. E X AM PLE S :

27. T H E U S E O F G R A FFI T I

28. T H E U S E O F G R A FFI T I
its illeg a l. but this ha s n't
s topped the lik es of I B M
a nd s ony. people w a nt
orig ina l idea s a nd the us e
of s treet a rt to prom o te a
bus ines s is provoc a tive.

29. T H E U S E O F G R A FFI T I
its illeg a l. but this ha s n't
s topped the lik es of I B M
a nd s ony. people w a nt
orig ina l idea s a nd the us e
of s treet a rt to prom o te a
bus ines s is provoc a tive.
one w a y is w ith 'ta g g ing '
c a m pa ig ns , w hic h enlis t
a rtis ts to bra nd w a lls w ith
s pec ific m es s a g es a ro und
tow n. the further the rea c h
the la rg er the im pa c t.

30. T H E U S E O F G R A FFI T I
its illeg a l. but this ha s n't
s topped the lik es of I B M
a nd s ony. people w a nt
orig ina l idea s a nd the us e
of s treet a rt to prom o te a
bus ines s is provoc a tive.
one w a y is w ith 'ta g g ing '
c a m pa ig ns , w hic h enlis t
a rtis ts to bra nd w a lls w ith
s pec ific m es s a g es a ro und
tow n. the further the rea c h
the la rg er the im pa c t.
s o m e pers ona l bra nds ha ve
us ed this to g rea t effec t.
they a re outs ide the
c onfines of c o rpora te
res pons ibility, therefore

31. S H E P A R D FA I R E Y

32. S H E P A R D FA I R E Y
ha s ha d g rea t s uc c es s w ith
his c ons is tent us e of
s trik ing im a g ery. from
'a ndre the g ia nt ha s a
pos s e' s tic k ers , to the la rg e
'O B E Y ' piec es s een a round
the w orld.

33. S H E P A R D FA I R E Y
ha s ha d g rea t s uc c es s w ith
his c ons is tent us e of
s trik ing im a g ery. from
'a ndre the g ia nt ha s a
pos s e' s tic k ers , to the la rg e
'O B E Y ' piec es s een a round
the w orld.
his popula rity ha s turned
into c lothing lines , a lbum
c overs , film pos ters , his
ow n bo ok s a nd even ba ra c k
oba m a 's pres identia l
c a m pa ig n.

34. S H E P A R D FA I R E Y
ha s ha d g rea t s uc c es s w ith
his c ons is tent us e of
s trik ing im a g ery. from
'a ndre the g ia nt ha s a
pos s e' s tic k ers , to the la rg e
'O B E Y ' piec es s een a round
the w orld.
his popula rity ha s turned
into c lothing lines , a lbum
c overs , film pos ters , his
ow n bo ok s a nd even ba ra c k
oba m a 's pres identia l
c a m pa ig n.
this s tyle of g ra ffiti ha s
been a c c epted into the
m a ins trea m a nd popula r
c ulture.

35. FA M I L Y G U Y

36. S OU TH PA R K

37. M A D M A G A Z IN E

38. R E V E R S E G R A FFI T I
is a new m a rk eting
trend us ed by m a ny
c om pa nies of a ll s izes
the revers e g ra ffiti
tec hnique pow er -
w a s hes dirt o f
pa vem ents a nd w a lls ,
w hils t lea ving a n
im print of your
m es s a g e.
it is c ons idered leg a l
a s it is not defa c ing
a n objec t or public
property. I t therefore
very popula r.

39. IN TE R -
A C V TIV E
A DV E R TS

44. S OC IAL
M E DIA

45. FA C E B O O K
c rea te a profile, a n event, a
g roup or a fa n pa g e.
build new a nd ex c iting w a ys to
prom ote your bra nd or
c o m pa ny. be different fro m your
c o m petitors a nd ta k e a bold
s ta nc e a g a ins t w ha t ever els e
is out there.
too m a ny m es s a g es a nd invites
w ill loos e interes t in your
a udienc e, s o lim it yours elf to
s a ying a ll you need in very few
w ords .

46. M YS PACE
enc oura g e us er pa rtic ipa tion
a nd dia log ue thro ug h pro file,
m es s a g ing a nd blog s .
eng a g e c onvers a tions w ith us er
to us er c o nta c t. s uc c es s ful vira l
c a m pa ig ns don't a lw a ys dea l
w ith the s ubjec t or produc t but
c a n jus t inc lude c om pa ny log o
or ta g line .
po s t reg ula rly o n other pa g es ,
forum s a nd blog s for the
nec es s a ry ex pos ure, optim izing
your s ite or produc ts ' s ea rc h
eng ine hits .

47. TWITTE R
c rea ting a buzz is k ey to m a k ing
s oc ia l m edia m a rk eting w ork .
s o be releva nt a nd up-to-da te
w ith your c ontent.
w ith c o ns ta nt s ta tus upda tes
tha t a pply to yo ur w o rk a nd
offer a m em ora ble im a g e o r
s c ena rio , you w ill build up a
netw ork o f potentia l c us to m ers .
c o nnec t a ll your m ultiple online
s oc ia l m edia ventures s o tha t
they ea c h s ha re the m es s a g e
a nd ultim a tely a g o a l. this w ill
s treng then your bra nd a s it
prom otes a unified identity.

48. DIG G
s ubs c ribe to a new s feed a nd
c rea te your o w n s o tha t your
c o ntent is inform ed a nd info rm s
your a udienc e.
for the vira l effec t a k ey fa c tor
is s yndic a tion i.e. ho w your
c o ntent g ets to the firs t pa g e of
D ig g . A im for retw eets a nd
c rea tes lo ts of tra ffic .
the m ore hits yo ur c ontent g ets ,
the m ore people ta p into the
buzz yo u c rea ted. s ea rc h
eng ines w ill then pla c e yo u
hig her on their lis ts a nd you w ill
your a udienc e.

50. C ON C LU -
S ION

51. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing
the c o ns um er on a pers ona l level. by opera ting o uts ide
tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers
tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of
m edia a dvertis ing .

52. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing
the c o ns um er on a pers ona l level. by opera ting o uts ide
tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers
tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of
m edia a dvertis ing .
s o c ia l m edia m a rk eting is a n a dvertis ing m ethod tha t m a k es
us e of s oc ia l netw ork s ervic e to inc rea s e w eb pres enc e. this
ra ng es from s im ply a dvertis ing direc tly on s oc ia l netw ork ing
s ites , vira l m a rk eting tha t s prea ds thro ug hout the w eb, em a il,
a nd w o rd of m outh, o r pro viding nic he s oc ia l netw ork ing s ites
foc us ed a round the item being a dvertis ed.

53. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing
the c o ns um er on a pers ona l level. by opera ting o uts ide
tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers
tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of
m edia a dvertis ing .
s o c ia l m edia m a rk eting is a n a dvertis ing m ethod tha t m a k es
us e of s oc ia l netw ork s ervic e to inc rea s e w eb pres enc e. this
ra ng es from s im ply a dvertis ing direc tly on s oc ia l netw ork ing
s ites , vira l m a rk eting tha t s prea ds thro ug hout the w eb, em a il,
a nd w o rd of m outh, o r pro viding nic he s oc ia l netw ork ing s ites
foc us ed a round the item being a dvertis ed.
internet m a rk eting helps find potentia l c us tom ers , c rea tes a
buzz a round your pro duc t a nd c a n develop a s trong identity for
yo ur bra nd. in fa c t, m os t org a niza tio ns now a dopt thes e tw o
types of s tra teg y to g enera te better bus ines s .

54. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing
the c o ns um er on a pers ona l level. by opera ting o uts ide
tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers
tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of
m edia a dvertis ing .
s o c ia l m edia m a rk eting is a n a dvertis ing m ethod tha t m a k es
us e of s oc ia l netw ork s ervic e to inc rea s e w eb pres enc e. this
ra ng es from s im ply a dvertis ing direc tly on s oc ia l netw ork ing
s ites , vira l m a rk eting tha t s prea ds thro ug hout the w eb, em a il,
a nd w o rd of m outh, o r pro viding nic he s oc ia l netw ork ing s ites
foc us ed a round the item being a dvertis ed.
internet m a rk eting helps find potentia l c us tom ers , c rea tes a
buzz a round your pro duc t a nd c a n develop a s trong identity for
yo ur bra nd. in fa c t, m os t org a niza tio ns now a dopt thes e tw o
types of s tra teg y to g enera te better bus ines s .
but it's never w ha t yo u do but ho w it's do ne. s o
s ta y o rig ina l, im a g ina tive, c utting edg e a nd
a lw a ys m em o ra ble. do it yo ur w a y, a lw a ys .