Zee.do BrandGames to VCs and FundedByMe crowdfunding

1. Discovery2Deal Brand Games
- turning seconds of attention into revenue
FundedByMe -campaign presentation
Peter Green, CEO, co-founder [peter@zee.do]
Introducing Discovery-driven Hybrid Advertising
via involving Discovery2Deal Brand Games

2. Zee.do Augmented Reality Scanning
Zee.do concept is based on the DOSCOVERY, Image Recognition features,
augmenting the brand messages (for example Out of Home, OOH
advertising) with personalized offers through smartphone lens
-Alternative entries QR codes, NFC tags, direct links, push SMS messages etc…

3. Zee.do Discovery2Deal concept
Zee.do Discovery2Deal Brand Games are played within the urban
environments–in the cities around the world, just by scanning branded
messages with smartphones and receiving tasks within the Brand Game

4. Zee.do Discovery2Deal & Outdoor Advertising
Out of Home (Outdoor) Advertising will be the first major playground for the
Zee-do Brand Games, making ads involving and interactive, enhancing the
brand loyalty and commitment. This is the way to make Brand Ambassadors,
shared in Social Media.

5. The Problem:
OUR SOLUTION:
Brand Manager creates
account and specifies
campaign parameters at
zee.do online service.
Brand Game is initiated to
the existing advertisement
Oh, I love Nike. Let’s see
what kind of game they
have this time, always fun
and rewarding. Point and
shoot it is. OK…
CONSUMER DISCOVERS THE BRAND
GAME WITHIN OUTDOOR AD…
Consumer opens Zee.do app
and points his phone to ad.
Campaign is recognized,
Brand Game started and
Consumer gets a reward.
Brand Manager reviews
campaign analytics real - time
ZEEDO IS A REAL WORLD BRAND GAME
MOBILE SERVICE THAT WILL ENGAGE
THE CONSUMER TO THE BRAND VIA A
GAME-LIKE EXOERIENCE, REWARDING AT
THE END OF THE GAME. INVOLVING!.

6. The Zee-do Brand Games platform
User is in the center, playing the
Discovery2Deal Brand Games
Brand Games played within Outdoor
Ads; on the streets and malls and
transportation hubs, where Outdoor
Advertising is popular.
Games are leading people to go to
retail outlets, both traditional and
online. “Fun Tribes”, the user created
games, are based on Discovery and
Actions enabled by the Zee.do Brand
Games –platform
The Zee.do online service/dashboard
consists of automated elements,
making campaign creation, as well as
real time analytics and optimization,
easy

7. Market and Business Model
Mobile Augmented Reality and Contextual Mobile Advertising will reach 3 – 4
% of global advertising spend by 2015 with 500 m AR - enabled mobile
devices generating advertising revenues of 13.5 Bn$*
ZeeDo has an easy start, on-demand,
success - based business model with
following revenue streams by the advertiser.
• Cost per Discovery (CPD, like CPC) –
each ZeeDo checkout has a minimal price
between 0,05-0,10€
• Cost per Desired Outcome (CpDO, like
CPA) – each played Brand Game has a
game specific price of 1-2€
• Real-time Metrics and Analytics,
Campaign Optimization as well as tailored
Brand Games fees (project based, 1-2K€)
ZeeDo is in early Alpha - phase
(Launched at SXSW in March 2013)
moving into Beta with functioning
prototype for both advertisers and
consumers during Q4 2013
* Source: CMA Research Berg Consulting, Dec 2010. MAR Research Juniper Research, Feb 2011

8. Zee.Do Rockin’ Team w/ Long Mobile Experience
Peter Gréen
Former Head of Mobile,
Satama Interactive
15 years+
http://www.linkedin.com/in/petergreen
Tapio Hämeen - Anttila
Former Global Head of Operations,
NAVTEQ
15 years+
http://www.linkedin.com/in/tapsukka
15 years+
Ismo Rantala
Co – Founder of Mobile Monday,
Former Managing Director, Finnish
Mobile Association
http://www.linkedin.com/in/ismorantala
PETER has a long history in digital marketing, and has
specialized into mobile and connecting “people &
places” with mobile since 1997. Currently multitasking
with multiple projects, including Digital Evangelist tasks
at Clear Channel Outdoor, getting ready to rock the
world with Zee.do Brand Games as a full time CEO
TAPSA has a long history within Nokia and Navteq
location based mobile advertising in mobile. Currently
spending his time in developing various gamification
concepts and algorithms, and getting ready to rock the
world with Zee.do Brand Games as a full time CTO
ISMO has a long history in all things mobile, has been
running Mobile Monday’s worldwide, the Finnish
Mobile Association and currently the Nest New York
accelerator in New York.. As a Chairman he is located
where the main media markets are, in the New York
City, and is getting ready to rock the world with Zee.do
Brand Games as active COB and CFO
Together the Zee.do founding team has approximately 50 years of
experience within the Digital- and espevially Mobile industry – and there’s
just three of them. Take a closer look at their LinkedIn profiles!

9. Game On! We Want You!!
Zee.do is participating into FundedByMe crowdfunding program, and we
want you to join our team for World Domination
We are looking for new owners, who might end up being in our Board or
Advisory Team and our Ambassadors. Here are few quotes received by our
unofficial advisors, our friends. We need more of these to make the dream
come reality. Have a quote on Zee.do in mind – let us hear it
”Modern marketing platform”
”People See and People Do”
”Discovery2Deal” ”Brand Games”
”Involvement Game”
”Adwords for the real world”
”Games for Urban Environments”
Zee.do Brand Games is starting on FundedByMe on November 2013 – we
are looking for serious ambassadors, and now it’s easy to join in with
Crowdfunding. Welcome!!