1. Discovery is the next search
Hybrid Advertising

2. Converts physical adverts into places where consumers can
interact, transact & build brand loyalty using their mobile device
Targeted to Consumer Brands:
• New sales opportunities & measurable ROI
• Real-time analytics for improved advertising
• Enhanced brand engagement & loyalty
“Adwords for the real world”
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3. The Problem
Online analytics changed the way advertising works forever
• Tracking the success of real world advertising campaigns
Today they are forced to use manual testing techniques
• Improving ROI on all advertising spend
Today it is difficult to measure and time-consuming to prove
• Optimising campaigns to achieve the best possible results
Today campaigns do not encourage real consumer engagement
“..is as old as advertising”
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4. Hybrid Advertising Service
A mobile discovery application that uses augmented reality
to display personalised digital content and offers to
consumers looking at your advertisements
+ =
Traditional Mobile Hybrid
Advertising Discovery Advertising
Discovery is the new search
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5. Brand Manager chooses
to start a campaign
Start a
Campaign

6. Consumer is waiting for a bus
Oh, I love that thing.
I’d better see what
they offer…
Let me take out
my mobile and look
for more…

7. zee.do shows a AR layar with an offer
especially for this loyal customer
Offer based on:
Location
Image / text recognition
Social network
Personal preferences
25% off Engagement/brand loyalty
Campaign demography

8. The next day consumer uses the
voucher in store to receive a discount
ID
567
#1234
er ID
Vouch 567
4
# 123
med!
Clai

9. Brand Manager reviews campaign
and can see real-time analytics
49 Vouchers
”cashed” at Best -
STORE.
50 discounts
vouchers saved
from the location.
Advertisement
opened with
Zee.do 689 times.

10. Charges
Only pay for success with our Pay per Discovery fees
• Similar model to current online advertising
• Success-based and on-demand
• Transparent and controlled by client
• Various Discovery Modes (location, image, time of day) and
Campaign Modes (point and see, hide and seek, jigsaw)
• PPD cost from €0.05 per discovery
• Simple sign-up process to create account and first
campaign
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