1. Twitter 101
Part II of the Social Media Sessions
November 28, 2012 ~ Pemberton & District Public Library, With Lisa Richardson
Wednesday, November 28, 2012
3. What isTwitter
good for?
✤ a “microblog” - blog/content/updates in 140 characters or
less
✤ good for conversations, sourcing and sharing inspiration and
news
✤ Examples: Winds4Change, Roy McClean, Custom Fit Online,
Tourism Pemberton, mtCurrieCoffee
✤ ++ can be integrated into a blog, serves as a great newsfeed,
very timely, use lists to segment information/feeds, can
integrate with facebook and publish out your facebook
updates, can share photos/links/articles/video
✤ -- is a “content” heavy platform - requires content-creation
heavy lifting/dedication and some strategy
Wednesday, November 28, 2012
4. what i
love about twitter
✤ 140 characters is awesome discipline
✤ Conversational - coffee shop catch-up for busy people
✤ Connections
✤ Feedback/interaction (winter reads recommendations)
✤ Dip in and out for inspiration
✤ Follow specific trending news (elections)
Wednesday, November 28, 2012
5. Content
creates conversations
which create
Communities.
Date
Wednesday, November 28, 2012
6. The best explanation ever http://www.jhische.com/twitter/
Date
Wednesday, November 28, 2012
7. What are you trying
to accomplish?
✤ Articulate it.
Wednesday, November 28, 2012
8. 5 Ways to Use Twitter
✤ Listening.
✤ Sharing/broadcasting/
tweeting.
✤ Growing/promoting
✤ As a team
✤ As visual stimulus
Wednesday, November 28, 2012
9. First step: dive in. Create an
account.
✤ Persona - you, but not you.
Avatar.
✤ Design - personalise
✤ Content strategy
✤ What will you post about? Set
themes/topics.
✤ Frequency: what makes sense?
✤ Topic breakdown: rule of thirds
Wednesday, November 28, 2012
10. 1. A listening post
✤ how to find them: sch by topic,
place, raid other people’s lists,
✤ who to follow: get balance of find influencers, watch tweets
official/media, experts and and retweets and mentions,
grassroots individuals and look at bylines of fave writers
friends) in paper
✤ how to manage flood of info:
use lists to curate into themes,
use flipboard, turn off
notifications, set times
Wednesday, November 28, 2012
11. 2. As a broadcast device.
✤ link to facebook/instagram/
tumblr/blog (ie as an
✤ What to post announcement - new
content)
✤ links
✤ Identify/focus your social
✤ RTs of influencers persona
✤ drive to your own content ✤ How often?
✤ Conversations
Wednesday, November 28, 2012
12. Goal #1: You want followers.
Wednesday, November 28, 2012
13. 3.
Strategically
to build ✤ identify
influencers (how
✤ @ tags
momentum do you find the
influencers in
✤ #hashtags
for an your field?) ✤ RTs
event, a ✤ have
conversations
cause or a ✤ drive them
brand somewhere
Wednesday, November 28, 2012
14. Goal #2: You want your tweets to
hit their targets
Wednesday, November 28, 2012
15. 4. A team approach -
hootsuite.com
Wednesday, November 28, 2012
16. 5. Pictures vs
words
✤ Instagram, Twitpic
Wednesday, November 28, 2012
17. The Golden Rules
✤ Law of Thirds - 1/3 of the time, ✤ Law of Reciprocity
post about you/your brand.
Include related links. 1/3 of the ✤ Law of Immediacy
time, talk about things related
to you and your work, but ✤ Law of No Spam
make sure it’s from another
source. And 1/3 of the time,
just be you. Talk about
whatever and however. Just be
yourself. (The Province: The Sins
of Social Media)
Wednesday, November 28, 2012
18. The Sins of Social Media
✤ 1. Don’t retweet other people’s
content without attribution or a
shout-out.
✤ 2. Don’t be a faceless egg.
✤ 3. No bio, no follow.
✤ 4. Don’t be boring. Be human.
✤ 5. Respect your own privacy.
Some things shouldn’t be
shared.
Wednesday, November 28, 2012
19. How do you measure success?
✤ are you having fun? ✤ follower growth
✤ Klout ✤ follower to follow ratio
Wednesday, November 28, 2012
21. Social Media Sessions
✤ Integrated Social Media : Top 6 Tools
(November 14)
✤ Twitter (November 28)
✤ Blogging (December 12)
✤ How to Write a Kick Ass Blog Post
✤ How to Set Up a Blog Account
✤ Do I need a Content Calendar or
can I just wing it? (How Often Do I
need to post)
Wednesday, November 28, 2012
22. Questions?
✤ Review the presentation at http://lisarichardsonbylines.com/the-
presentation-room/
✤ Email lisarichardson@telus.net, or tweet questions to @pembygrl
with #SoMeSessions
✤ Dangerous ideas: Tweet-Up. 30 Day Blogger Challenge. Guest
Bloggers invited at Winds of Change Wellness Almanac.
Wednesday, November 28, 2012
