How 'sustainability' can help guide and drive innovation and change strategic perspectives.

1. SUSTAINABILITY&
Innovation

2. SUSTAINABILITY
Less
than
10
years
ago…
“…being
‘sustainable’
does
not
help
us
sell
more
products!”
“…this
‘green’
thing
is
just
at
temporary
phenomenon”
Foto:
WEBHAMSTER
CC

3. SUSTAINABILITY
Less
than
5
years
ago…
“…legisla;on
on
sustainability
is
distor;onary!”
“…suatainability
dosn’t
mean
anything
to
us
as
‘;er-­‐2’
supplyer!”
Foto:
pasukaru76
CC

4. SUSTAINABILITY
Less
than
2
years
ago…
“…60
%
of
execu;ves
believe
climate
change
is
strategically
important!
Less
than
one-­‐third
are
actually
doing
anything
substan;ve
about
it!”
McKinsey
&
Co,
2008
/
ethisphere.com
Phoyo:
Flickr
user:
Moucha
/CC

5. SUSTAINABILITY
Wake
up
and
smell
the
coffee!
Foto:
BallisHk
Coffee
Boy
CC

6. SUSTAINABILITY
It
is
not
going
away!
Pic:
Flickr
user:
InternaHonal
Rivers
/
CC

7. SUSTAINABILITY
-­‐
is
shaping
a
new
compeHHve
environment.
It
forces
companies
to
rethink
and
it
brings
new
opportuniHes!
Pic:
Flickr
user:
InternaHonal
Rivers
/
CC

8. SUSTAINABILITY
A
force,
driving
innovaHon!

9. INNOVATION
-­‐
fundamantals
• Product
–
new
products
and
services
• Process
–
new
ways
of
producHon
• Procedure
–
new
ways
of
doing
business

10. SUSTAINABLE INNOVATION
-­‐
in
a
sustainable
context
this
is
not
different…!
• Product
–
new
products
and
services
• Process
–
new
ways
of
producHon
• Procedure
–
new
ways
of
doing
business

11. SUSTAINABLE INNOVATION
”Five
forces”
of
sustainable
innovaHon:

12. SUSTAINABLE INNOVATION
Influence
of
legisla:on
• See
opportuniHes
–
not
limitaHons
• Look
ahead
and
be
ready
for
stricter
regulaHons
• Think
broadly
–
different
industries
will
be
affected
Billede:
P
Møller
CC

13. SUSTAINABLE INNOVATION
From
value
chain
to
Life
Cycle
Costs
• PolluHon
=
Waste
• Look
ahead
–
not
just
back
• Look
at
each
step
–
step
by
step
• Be
”disrupHve”

14. SUSTAINABLE INNOVATION
Product
design
in
a
Sustainable
context
Consider
:
• Customer
needs
• Product
life
cycle
• Product
LCC
impacts

15. SUSTAINABLE INNOVATION
New
business
models
–
new
ways…
Consider
:
• ‘Out
of
the
box’-­‐thinking
•
The
complete
process
•
Customer
needs
•
Partnerships

16. SUSTAINABLE INNOVATION
Strategy
–
plan
the
next
move…
• Knowledge
–
to
see
possibiliHes
• Know
exisHng
details
• Ability
to
‘connect
the
dots’
• Will
to
be
able
to
take
a
step
backwards
• Next-­‐pracHce
thinking

17. SUSTAINABLE INNOVATION
How
to
get
ahead
and
succeed?
Pic:
Flickr-­‐user:
kyle
tsui
/
CC

18. SUSTAINABLE INNOVATION
People…!
EssenHal
points:
• Top
management
involvement!
• Get
the
right
people
on
board
• MoHvate
towards
a
new
company
abtude

19. QUESTIONS
Pic:
Flickr
user:
otama
’ASK’Pic:
Flickr
user:
otama

20. THANKS TO:
Resources:
Flickr.com
McKinsey
&
Co
ethisphere.com
CreaHve
Commons
PresentaHon
Magazine
Imperial
College
London
Harvard
Business
Review
Cases:
FedEx
/
Kinkos
60BAG.com
Mercedes
CocaCola
Grundfos
IBM
Vw