2. Creating and Marketing a Business Website
Penny Lane
info@quickbooksnow.com
www.quickbooksnow.com
Presented by: Penny Lane Crull

3. QuickBooks is #1
• QuickBooks is the #1 Small Business Accounting software, used by
millions around the world.
• Through my bookkeeping business, Business Matters, I noticed that
small businesses needed more information from their accounting
system, but their lack of ability, or their bookkeeper’s lack of ability, to
use QuickBooks was getting in the way.
• I started providing one-on-one training and consulting – which is
effective, but costly, especially for learning the basics. I envisioned a
better way….
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4. QuickBooks Now! is Born
• Live classes to learn QuickBooks are a popular idea, but in today’s
world, not very convenient and vary greatly in quality.
• Learning to use software from a book doesn’t make much sense, very
awkward.
• Video tutorials are the most effective, but I envisioned something better
than what was available on the market…..and created QuickBooks Now!
Interactive Online Tutorial
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5. Penny Lane’s
QuickBooks Now!
Online QuickBooks Tutorial
• Practical Instruction
• Immediate Online Access
• Completely Interactive
I created QuickBooks Now! so that people could access the
tutorial immediately - anytime, from anywhere, online.
Unlike other tutorial products, it’s completely interactive,
students use the program while learning.
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6. Getting Started in SEO
“Being an online product with a wide audience, it was clear from the
start that I would need potential customers to find my product on the
web. I have no expertise in this area. I read a couple of books that were
helpful, but the information was overwhelming. Enter Coryon.
Together, we were able to outline and implement the SEO plan that I’m
going to share with you today.”
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7. Keyword Example Keyword Local Monthly Searches (United States)
[how to use QuickBooks] 1900
Recent keyword research
indicated that “how to” was a [how to learn QuickBooks] 390
searched for term that I hadn’t
[QuickBooks how to] 210
noticed before in relation to
learning QuickBooks. [how does QuickBooks work] 110
[how much is QuickBooks] 110
Further research and filtering
of this term resulted in a list of [how much does QuickBooks cost] 91
keyword phrases I might use in
[how to do payroll in QuickBooks] 73
my content, or as a Google Ad
words phrase to attract these [learn how to use QuickBooks] 58
searchers.
[how to do QuickBooks] 46
[how to use QuickBooks 2010] 36
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8. Using Keywords - Keyword Rich Pages
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9. Using Keywords - Keyword Rich Pages
• Keywords are used in the content on my
site so that Google will identify that my
site is about the keywords people are
searching for.
• I use my top keywords in my content as
much as possible. Additionally, I create
pages that are rich in one keyword phrase.
On this page, for instance, I’ve chosen
QuickBooks training and used it as many
times as possible in my content.
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10. Using Keywords – SEO Plug In
I’ve installed an SEO plug in on
my WordPress website, which
allows me to customize my page
title, meta description and add
meta tags to my pages – notice
I’ve used my focus keywords for
this page “QuickBooks training”
here as well.
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11. Link Building
Google likes incoming, outgoing and internal links
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12. Incoming Links – Directories
• I started out by researching where my competitors were getting their
incoming links using yahoo site explorer (no longer available), try:
blekko.com linkbuilder.wordtracker.com or opensiteexplorer.org
• I then went to the directories and other sites they got their links from
and got listed on them as well whenever possible.
• I also searched out online directories – general, small businesses, as well
as education and created listings on these sites, mostly free and
sometimes really detailed. Examples: manta.com, hotfrog.com,
syracusedeals.com.
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13. Incoming Links + Online Presence
via Social Online Marketing
• The MOST effective online marketing tool I use is posting answers to
people’s QuickBooks questions on community.intuit.com and
quickbooksusers.com forums, as well as LinkedIn groups. Every time I
post an answer – I get at least 1 link to my site from these sites, which
have a lot of “link juice”. These are my best links, plus my answers stay
on the forum indefinitely, sometimes viewed by hundreds over time.
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14. Posting on Intuit Community
• Here’s an example of a
question I answered on
Community.intuit.com, that to
date has been viewed 1026
times
• For some search terms, my
answers appear in the top 3
on Google
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15. Other Social Online Marketing
• I also post my blog articles on several sites, including:
ezinearticles.com, usbusinesforums.com, work.com, ehow.com and
blogger.com
• I have a Facebook page and linked in profile that I update frequently
• I have a YouTube channel, where I post demo videos
• I answer questions on Yahoo! Answers
• I have a Google blog alert and post comments on related articles
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16. Tracking Results
• Google Analytics –for tracking keyword traffic and site usage
• Google Webmaster Tools – tracking search query trends and incoming
links
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17. Google Analytics
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18. Traffic to my site
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19. Google Webmaster Tools
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20. Links to my Site
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21. THANK YOU