24th June 2014 I represented PERA Training, Scredible professional Services and Digital Youth Academy at the Institute of Collaborative Working's Conference focusing of SME's

1. Digital Linkages
at
The Institute of Collaborative
Working
Warwick Business School
24th June 2104
Penny Power OBE

2. How can Digital Channels support
Collaboration, communication and
connectivity
My story

3. Who am I?
• I am not academic
• I am a small business, striving, adapting, growing
• I need to collaborate
• I need to understand what my skills are
• I need to understand (and not fear) my
weaknesses
• I need to be able to find the skills my clients need
• I need to have a wide, diverse and supportive
network

4. I need to be someone that others are
happy to be associated with
• I need to have a brand
• I need to have a VERY clear brand
• I need to attract people
• I need to show my values as a person
• I need to be
– Known
– Liked
– Followed

5. My background
“I Built an online community”
• 1998 – Ecademy
– 4 years before LinkedIn
– 6 years before FaceBook
– 8 years before twitter
• Pioneering is not easy
• You have to be instinctive and true to your values
• Culture was critical
– Ethics
– Shared Values
– Allowed vulnerabilities
– Allowed social and business
– Encouraged reciprocity

6. Help others build their 3-way brand
Personal Brand –
who I am
Service Brand
Why we do it
Business Brand
- What we do

7. How can Digital Channels support and
encourage Collaboration
• Rewarding people –shares, likes and Klout
• Appreciating value of Social Capital
• The good rise to the top
• Mindset and Culture
• Tool and How to come second
• Too much money spent on building infrastructure
• No money spent on engagement and LOVE

8. How do you find new opportunities
together
You seek to find the issues that need healing and
those that care about those people

12. Mindset and motivation
• If people are NOT motivated they will never
move to this new “country”
• Then….. they need to learn how those people
share, chat, discuss, support and love one
another
• They need to get on the plane and fly to the
country and sit in the Café’s