1. PeopleBrowsr
Social Media and Influence Measurement
| 1
2. PeopleBrowsr
San Francisco New York Sydney London"
Founded 2007
100 billion 5,000 "
conversations posts processed "
indexed
per second
Social Media and Influence Measurement
| 2
3. PeopleBrowsr Customers"
Marquee agencies and brands in Automotive, Tech, Hospitality,
Sports, Government, Travel, Retail and Entertainment
Social Media and Influence Measurement
| 3
4. Vast Social Media DataMine
We process 5,000 posts/second and have over "
100 Billion Posts Indexed and 300 Terabytes of data
Twitter posts and metadata"
since 2008
Facebook public posts "
since 2010
Two years of posts from more than"
40 million blogs and forums
Social Media and Influence Measurement
| 4
8. Big Picture
PCs, the internet, mobile phones, GPS have come together to
enable a vast distributed data network of collective memory
Social Media and Influence Measurement
| 8
10. Little Brother
Connected Little Brothers will be "
a higher intelligence than Big Brother
Social Media and Influence Measurement
| 10
11. Little Brother
Social Media and Influence Measurement
| 11
12. An Inverted Orwellian Revolution
Little Brother now has access to vast amounts of information
Social Media and Influence Measurement
| 12
13. The Birth of Influence Measurement
Social Media and Influence Measurement
| 13
14. The Birth of Influence Measurement
Social Media and Influence Measurement
| 14
15. The Birth of Influence Measurement
Social Media and Influence Measurement
| 15
16. Billions Of Conversations
Filter messages"
Sort by Community"
Measure social influence
Social Media and Influence Measurement
| 16
17. We All Have Influence Somewhere
Every voice is important
Our main Influencers are everyday people and "
networks of friends
Small Close Networks of normal people are the "
‘Rock Stars of Influence’
Kred enriches your contributions to and
interactions with your viral social sphere.
Social Media and Influence Measurement
| 17
18. Influencer Identification with Kred!
We sift billions of posts, keywords, hashtags and connections
to calculate Kred Influence and Outreach
Influence!
The ability to inspire action from
others like retweets, replies or"
new follows
Outreach"
Rewards generous actions like "
engaging with others and "
spreading their message
Social Media and Influence Measurement
| 18
19. Kred Community Influence
Then we assess influence in communities "
connected by interests and things in common
120,000,000 People
140,000,000 people in over 200 communities
in Over 200 Different Communities
Extreme
Advertising Biking CEO Doctors Education Family Fashion
Sports
Your
Fitness Food Gaming Your Brand Market Investors LGBT Lawyers
Segment
Photo- Social
Parents Politics Radio Reporters Sailing Shopping
graphy Media
Software
Developers
Sports Students Surfing Tech Tennis Travel Yoga
Social Media and Influence Measurement
| 19
21. Kred Influence
Influence measures what others do for you
How you inspire others "
to take action
Normalized 1,000 point scale"
Metrics:
Mentions
Likes
Retweets
Comments
@Replies
Shares
New Follows
Mentions
Event Invitations
Social Media and Influence Measurement
| 21
23. Kred Outreach
Outreach measures generosity
How much you "
interact and engage
Points “level up” and "
increase infinitely
Metrics:
Mentions
Likes
Retweets
Comments
@Replies
Mentions
Event Invitations
Social Media and Influence Measurement
| 23
25. Kredentials
Identity Archive of 140 million people "
Learn about anyone’s social presence
Social Media and Influence Measurement
| 25
26. Kred Story
Personal visual histories drawn from social media activity
Visual influence streams "
make anyone’s influence easy to understand
Social Media and Influence Measurement
| 26
27. Influence Marketing
Social networks drive brand awareness and product
recommendations
"
90%
of consumers trust peer recommendations"
76%
of Twitter users now post status updates
95%
say Facebook impacts their purchasing behavior
Sources: Neilson, WOMMA, Edison Research
Social Media and Influence Measurement
| 27
28. Case Study
54th GRAMMY Awards
“We couldn’t have been
happier with the Kred
Influencers Campaign.
“Activating community
influencers helped us
increase show
awareness, grow
viewership and deliver
value to sponsors.”
Beverly Jackson!
Director of Marketing, Social Media and Strategic Alliances"
The Recording Academy"
Social Media and Influence Measurement
| 28
29. Twitter Volume Day of Show
54th GRAMMY Awards
2012
13.5 million Mentions
2,000,000
5PM
1,801,221
1,750,000
6PM
1,726,750
1,500,000
7PM
1,421,231
1,250,000
5X
1,000,000
growth
8PM
978,039
750,000
500,000
250,000
2011
0
2.9Millon Mentions
12:00 AM
3:00 AM
6:00 AM
9:00 AM
12:00 PM
3:00 PM
6:00 PM
9:00 PM
1. ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic
Social Media and Influence Measurement
| 29
29
30. Influencer Viral Effect
Mentions of “Grammys” Retweets and @Replies Conversation about
by 100 Top Kred Total Reach of Mentions
by 154,853 Followers (non-unique followers) watching the Grammys
Influencers
474 220,771 241,737,172 … Leads to
Viewership"
Social Media and Influence Measurement
| 30
31. TV Show Viewership
54th GRAMMY Awards
2012!
39,000,000
13 million more viewers
2011! 50% growth
26,500,000
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
1. ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic
Social Media and Influence Measurement
| 31
32. Case Study "
United Media Services - unitedmediaservices.com
Social Media and Influence Measurement
| 32
33. Case Study
$339 million profit in June quarter
$9 per passenger
Social Media and Influence Measurement
| 33
35. Kred Rewards
Social media influence marketing"
that matches people with offers they love
"
Targets brand advocates and
influential people
Viral elements generate
excitement and "
brand mentions
Real-time analytics and "
post-campaign ROI analysis
Social Media and Influence Measurement
| 35
36. The Kred Rewards Process
Identify and Target!
Find influencers in communities connected by
interests and things in common
Connect and Amplify!
Connect influencers with offers and let them spread
them through Tweets, Facebook Shares, and passing
Analyze and Report!
Complete analysis of reward redemptions, ROI,
Reach and Retweets
Social Media and Influence Measurement
| 36
37. Kred for CRM
Combines Social Media Influence with the leader in CRM
Marketers can create leads
from influential people
discussing their keywords
Provide superior customer
service to brand reputation
influencers
Sales can increase their close
rate and average order size by
incorporating social CRM
Social Media and Influence Measurement
| 37
38. Presentation
http://bit.ly/KredAHICE
JodeeRich@Kred.com"
"
Social Media and Influence Measurement
| 38