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Kred Events
Kred Events
A social media marketing and influencer identification program for
generating awareness, excitement and participation!



Before The Event !
Targeting and Engagement 
!
During The Event
Live leaderboard of social media activity !
!
After The Event
Comprehensive post-event reports



                                                               2
We all have Influence somewhere


 Every voice is important.
 



 Our main Influencers are everyday people and
 networks of friends.
 



 Events bring together communities formed
 around interests and affiliations.
 

                                               3
What is Kred?
Kred is Measurable Influence based on two metrics!



                             Influence!
                             Ability to inspire action: !
                             Retweets, Replies, New follows.!
                               
                             
                             Outreach!
                             Generosity, rewards actions, interacts
                             with others, spreads content.




                                                                  44
Kred Events
A real time influence and outreach leaderboard !
for any real or virtual event 


                                       Community!
                                       Tweet the event hashtag, !
                                       a session name or a
                                       speaker to automatically join
                                       the event community. !
                                         
                                       
                                       Connection!
                                       Highlight attendees and
                                       help them find others with
                                       shared interests.
Kred Events
Generate high involvement with event content and among
attendees


                                     Gamification
                                     Attendees and event
                                     content providers will vie
                                     to be Top Influencers and
                                     Outreachers.
                                     
                                     Virality!
                                     Universal access assures
                                     that people outside the
                                     event can follow the
                                     action, too. 

                                                                  6
Before The Event
Social media to build marketing and sales


Attract the right people by finding key influencers in your target list
and uncover new influencers in your email database

Review past events to find the best-received sessions and
speakers

Research and analyze competitive events

Spread the word using key influencers in-market or utilize their
global reach




                                                                        7
During The Event
Gamification and Socialization


Showcase key influencers talking about the event in real time

Offer prizes and rewards to people at the top of the board

Allow other delegates to discover who they know and make new
connections at the event

Global promotion of the event in social media

Capture real-time feedback and spot problems early 




                                                                8
After The Event
Key planning tool for future events


Year-over-Year social volume and comparison 

Highlight the most popular speakers and sessions

Look at key themes from the conference

Feedback on speakers

Event can be replayed to see what was said at any point!





                                                           9
Real-Time Leaderboards
Branded with your logo and color scheme

Real time leaderboard
lists people using the 
conference #hashtag 
on Twitter

Optimized
display for iPads,
monitors & 
big screens

Individual sessions
or speakers can have
their own leaderboard


                                          10
Turnkey Solution
Utilizes the power of social media before, during and post-event
for real-time feedback


We work with event teams to research, deploy and report on
each individual event

Available for a single event or all events in a region

Upsell opportunity for event teams to package with powerful
analytics and reporting capabilities




                                                                   11
Case Study - Ogilvvy
Social@Ogilvy’s Social Media Week Movers & Shakers showed
daily rankings in three cities




                                                            12
Case Study - Ogilvy
Leaderboards brought the community together
                                 	

                                 	

“I only knew Gabrielle was at   	

the London event by seeing      	

her name on the                  	

leaderboard. I would
probably have not known         
she was there and missed
out on an opportunity had I
not see her name up on the
screen.”




                                               13
Testimonial

“We have built and used influence models over the past seven years. The
new Kred Events platform provides an interesting and novel way to track
event-related influence. It’s both real-time and topic focused. 
!
“We love working with innovative technologies like Kred. They help us not just
understand but communicate how influence really works and how we can
apply it to social business.”

   John Bell, Global Managing Director of Social@Ogilvy







                                                                             14
Case Study – The Grammys
We provide post-show social media metrics, including:

    Social Mentions
       Before & After
       Year over Year
       Competitive Analysis (Oscars)
       Specific Keywords, #hashtags, and how users identified
       themselves by location, community.
        Individual Speakers / events to overall volume by percentage 
        Follower and Aggregate Social Growth 
        Sample Tweets from audience members / those watching 
        Examples of speakers / celebrities getting involved 
        
    
                                                                         15
Kred Events In Action
See live examples at!
olympics.kred.com or xbox.kred.com




                                      16
For More Information



        
        
        
        Web 
       
   
 PeopleBrowsr.com   

        
        Twitter 
   
   
@Kred
        
        Facebook    
   
 facebook.com/Kred.PB
        
        Email 
     
   
contact@peoplebrowsr.com
        
        Phone 
     
   
(877) 856 - 2935

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Kred Events

  • 2. Kred Events A social media marketing and influencer identification program for generating awareness, excitement and participation! Before The Event ! Targeting and Engagement ! During The Event Live leaderboard of social media activity ! ! After The Event Comprehensive post-event reports 2
  • 3. We all have Influence somewhere Every voice is important. Our main Influencers are everyday people and networks of friends. Events bring together communities formed around interests and affiliations. 3
  • 4. What is Kred? Kred is Measurable Influence based on two metrics! Influence! Ability to inspire action: ! Retweets, Replies, New follows.! Outreach! Generosity, rewards actions, interacts with others, spreads content. 44
  • 5. Kred Events A real time influence and outreach leaderboard ! for any real or virtual event Community! Tweet the event hashtag, ! a session name or a speaker to automatically join the event community. ! Connection! Highlight attendees and help them find others with shared interests.
  • 6. Kred Events Generate high involvement with event content and among attendees Gamification Attendees and event content providers will vie to be Top Influencers and Outreachers. Virality! Universal access assures that people outside the event can follow the action, too. 6
  • 7. Before The Event Social media to build marketing and sales Attract the right people by finding key influencers in your target list and uncover new influencers in your email database Review past events to find the best-received sessions and speakers Research and analyze competitive events Spread the word using key influencers in-market or utilize their global reach 7
  • 8. During The Event Gamification and Socialization Showcase key influencers talking about the event in real time Offer prizes and rewards to people at the top of the board Allow other delegates to discover who they know and make new connections at the event Global promotion of the event in social media Capture real-time feedback and spot problems early 8
  • 9. After The Event Key planning tool for future events Year-over-Year social volume and comparison Highlight the most popular speakers and sessions Look at key themes from the conference Feedback on speakers Event can be replayed to see what was said at any point! 9
  • 10. Real-Time Leaderboards Branded with your logo and color scheme Real time leaderboard lists people using the conference #hashtag on Twitter Optimized display for iPads, monitors & big screens Individual sessions or speakers can have their own leaderboard 10
  • 11. Turnkey Solution Utilizes the power of social media before, during and post-event for real-time feedback We work with event teams to research, deploy and report on each individual event Available for a single event or all events in a region Upsell opportunity for event teams to package with powerful analytics and reporting capabilities 11
  • 12. Case Study - Ogilvvy Social@Ogilvy’s Social Media Week Movers & Shakers showed daily rankings in three cities 12
  • 13. Case Study - Ogilvy Leaderboards brought the community together “I only knew Gabrielle was at the London event by seeing her name on the leaderboard. I would probably have not known she was there and missed out on an opportunity had I not see her name up on the screen.” 13
  • 14. Testimonial “We have built and used influence models over the past seven years. The new Kred Events platform provides an interesting and novel way to track event-related influence. It’s both real-time and topic focused. ! “We love working with innovative technologies like Kred. They help us not just understand but communicate how influence really works and how we can apply it to social business.” John Bell, Global Managing Director of Social@Ogilvy 14
  • 15. Case Study – The Grammys We provide post-show social media metrics, including: Social Mentions Before & After Year over Year Competitive Analysis (Oscars) Specific Keywords, #hashtags, and how users identified themselves by location, community. Individual Speakers / events to overall volume by percentage Follower and Aggregate Social Growth Sample Tweets from audience members / those watching Examples of speakers / celebrities getting involved 15
  • 16. Kred Events In Action See live examples at! olympics.kred.com or xbox.kred.com 16
  • 17. For More Information Web PeopleBrowsr.com Twitter @Kred Facebook facebook.com/Kred.PB Email contact@peoplebrowsr.com Phone (877) 856 - 2935

Notes de l'éditeur

  1. Event producers are constantly looking for that next “hook” to drive delegates to a conference, while also keeping them engaged and entertained during the event. Kred events marries social media with traditional events to deliver an exciting and interesting way to analyse delegates before, during and after events.
  2. Before the event: use the power of social media and Kred’s 1,000 day datamine to see what worked at the last event – who were the best speakers and sessions. Also see what competitors are doing – which events are being spoken about and why? Kred can also be used to find those people via social media that could benefit from attendance at the conference
  3. Kred provides a unique and engaging way via the power of social media to show who is influential at an event, and also provides a reason for delegates to promote the event to a wider audience. By giving them a competitive activity (tweeting about the event to rise up the leaderboard), they have an incentive to talk about the event more. This means those not at the event hear about it via those at the event. Real-time speaker and session feedback can be captured via social media and fed to speakers and conference organisers in real time.
  4. Post conference metrics – comprehensive view of what worked we and what the key themes were – perfect for the event report for the client
  5. Leaderboard is entirely self contained – all that is needed is a screen and an internet connection – it refreshes automatically. Delegates can also view from their tablets or laptops at the event
  6. Kred support the whole event package from design, development, delivery and final repporting.
  7. The side effects of the love leaderboard was that delegates could discover each other and see who else was at the event and arrange to meet up. This brings a new level of involvement to the event organisers and participants
  8. John Bell from Ogilvy was extremely impressed with what we were able to pull together in just a few days.
  9. Kred and PeopleBrowsr have been monitoring and reporting on events and campaigns since 2007 and are able to bring this expertise to GPJ post event reports for clients with a social media angle