Playground: PeopleBrowsr's Social Analytics Platform for Marketers

Our Customers
Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle


2

Collective Intelligence
1,000 Days of Data…
Social Vectors
Connectedness

Trust

Relevance

Inﬂuence
Over 10 Indexes for
ﬁltering and categorizing
Persona

Sentiment

Breaking Trends


3

Collective Intelligence
…from 100 million people

MARKETERS
100,000,000
DEVELOPERS
PEOPLE
BRANDS

AGENCIES


4

Playground

Playground is an all-inclusive social analytics platform
for monitoring and engaging in the conversation and
identifying the most inﬂuential people
around any brand or topic.


5

Data Availability

Twitter posts and metadata
since November 2008

Facebook public posts
since June 2010

Two years of posts from more than
40 million blogs and forums


Kred Measurable Influence
Influence
Outreach
Community-Based
Offline Accomplishments
Transparent
Interests and Affinities


8

KRED

What Is Kred?
Kred is Measurable Influence
Kred measures Influence and Outreach in communities connected by
interests and affinities.
We sift 1,000 days of data, billions of tweets and keywords, topics,
hashtags and personal connections to calculate Kred.
Influence
Measures the ability to inspire action from others
like retweeting, replies or new follows

Outreach
Measures generosity and rewards actions like
engagement and willingness to spread a
message


9

KRED

Kredentials

Kredentials presents anyone’s
online history in a format that
makes it simple to understand
the source of their Kred.

Kredentials reveals:

Inﬂuence / Outreach Level
Top Communities
Most used hashtags
Most posted links
Most mentioned @names
Most frequently used words


10

KRED

Recent Activity
The only transparent inﬂuence measurement

A record of every interaction, a full view of anyone’s social presence
Post and earn points directly from their Recent Activity


11

KRED

Community Kred
Select a community, see its Kred and
discover its top Inﬂuence and Outreach leaders


12

KRED

Integration with Playground
Instantly access Kred from Playground for vital information about anyone’s
Inﬂuence and Outreach.

Sorting & Filtering
Kredentials
Fiilter on Kred in Stacks Click on the Kred icon next to any
generated from search queries
@name pulls up crucial information
about their social presence


13

KRED

Integration with Playground
Learn vital information about anyone’s Inﬂuence and Outreach.

Built Directly into Grid
Viral Analytics
Kred is an integral ingredient of Inﬂuence assessment for
Playground’s one-touch reports
anyone mentioning your
search term


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Search
Community Search
Retweet Analytics
Post Effect
Degrees of Separation
1,000 Days of Kred Inﬂuence Filters
Conversations
Related Content


15

SEARCH

Search
Topics, Locations, Communities

Hyper-target your search:
1.  Select a community
2.  Location
3.  Topic

Create your own Community out of Bio keywords, speciﬁc
users, or mentioned Hashtags


16

SEARCH

Search
View important statistics around Keyword
Top Locations
Sentiment
Top Communities
Gender Statistics


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SEARCH

1,000 Days of Data

Label any chart Click on any chart point
point with an to see the conversation
event
stream


18

SEARCH

Post Effect
Click on Post Effect to monitor
audience response

See how many ReTweets,
@Replies, New Followers, and
Bit.ly Clicks a post generates
Click on bit.ly number to see chart

19

SEARCH

Related Data

1,000 day chart for
Picture results for
“panda” search
“panda” search
Searches related
data
1.  images
2.  videos
3.  @names
4.  #tags
5.  RTs
6.  URLs


20

SEARCH

Find Influencers With Kred
Brand Interest Graphs by Community

Focus on Kred Influence and Outreach leaders
Available for searches within a Community

Filter the
conversation and
engage with
influential people
relevant to your
brand


21

SEARCH


Click to ﬁnd the path between you and your audience


22

Engagement
Cross-Network Search
Tweet Assignment
1,000 Days Chart
Shared Accounts
Streaming Analytics
Role Management
Post Scheduling
Team Monitoring
Post Effect Summary
Tag a User / Post


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ENGAGEMENT

Cross-Network Search

Browse Networks with ease
Search a keyword in your source stream or a variety of
other networks

Search in blogs
Search a keyword in the Google Blog Stream to
browse through content without leaving
Engagement Center


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ENGAGEMENT

Monitor Team Members

Click on a Team Member to monitor their activity in a dedicated tab


25

ENGAGEMENT

Stream Analytics
Get all the analytics for your search in one Stack


26

ENGAGEMENT

Post Actions

Tag Users and Posts

Add Notes

Email Post

Assign

See Team Member Activity In Real Time


27

ENGAGEMENT

Calendar Tweet Scheduler

Schedule
posts for a
later date

Bulk upload
posts for
future
campaigns


28

ENGAGEMENT

Assign Tweets
Assign Tweets
Forward tweets to team
members for collaboration
and efficient workflow. They
will be able to reply directly
from their account

Search Assigned
Search specific
notes added to
assigned tweets


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ENGAGEMENT

Real Time Replying

See other team members replying to tweets in real time


30

ENGAGEMENT

Audit Trail
Monitor all transactions between users


31

ENGAGEMENT

Team Members – On-Duty
Assign keywords to team members and set-up their on-duty times


32

ENGAGEMENT

Email Notiﬁcations

Set-up email Notiﬁcations for

DMs

@Replies

Keywords Mentions


33

Analytics
Sentiment Analysis
Influencer Identification
Cross Network Mentions
Influencer Sentiment
Keyword Comparison
Conversation Discovery
Custom PDF Reports
Trend Monitoring
Historical Data
Retweet Analytics


34

ANALYTICS

Compare Keywords
Compare relevant data for your business
See two or more keywords in the same chart


35

ANALYTICS

View Mentions by Source
See statistical data for
Twitter, Facebook,
News, Blogs, Forums


36

ANALYTICS

Popularity
Popularity
Number of people liking or ReTweeting your search term

Monitor @names, brand
names, competitors, trending
topics and #hashtags

See volume, spikes in
mentions and number of RTs
for keywords or mentions

See RT Acceleration,
Emerging RTs, and Global
Metrics


37

ANALYTICS

Sentiment Analysis

Sentiment Reporting
Filter by positive, negative and neutral
sentiment

Human-powered sentiment analysis
for increased accuracy

Sentiment Analysis Over Time
1,000 day charts

Graph changes in sentiment

Tap the historical Datamine


38

ANALYTICS

Identify Top Influencers with Kred
See Kred influencers mentioning your See top Kred Influence and Outreach
brand positively and negatively
leaders for your community

Find out who your most influential
followers are based on their Kred


39

Grid
One-Touch Custom Reports
Export to CSV
Analyze the Social Grid
Reﬁne Results
Filter by Inﬂuence


40

GRID

Main Features
View raw data of search and stream ﬁltering
Create customized reports – search keywords, @names
Filter by location, interest-based community and history


41

GRID

Customized Reports
Hyper-targeted search

Keyword Over Time
Keyword by Community
Keyword by Country
Keyword by Cities
Stream report of posts


42

GRID

Customized Reports
@Name Analytics with Kred

Kred Inﬂuence Report
Inﬂuence Comparison Report
Kred Outreach Report
Kred Recent Activity Report


43

Spaces
Organize Playground Content
Personalize Social Content Management
Create a Filing System for Multiple Campaigns
Share Customized Spaces with Teammates


44

SPACES

Organize Playground Content
Created for teams tracking analytics for multiple brands

Grid,
Analytics,
Search and
Engagement
for multiple
accounts


45

SPACES

Sharing
Share Spaces with Team Members


46

Playground Dropbox
Drag and Drop any Element
Customizable Analytics Workspace
Charts – Streams - Grid


47

PLAYGROUND
DROPBOX
Personalized Workspace
Drag and drop elements from the Engagement, Search,
Analytics, and Grid into Playground.

Aggregate graphs, charts and real-time streams


48

API
1,000 Day Datamine Collective Intelligence of
of Posts
100 Million People
Custom Applications Segment by Interests &
Development
Inﬂuence


49

API

PeopleBrowsr API
Develop programs with our rich
1,000 Day Datamine

Over 3 terabytes of social data per month

Receiving Social Data at a rate of 10,000 posts per second

Return data from Twitter, Facebook, and blogs / forums

Search for data using a multitude of search terms including
@names, ﬁnding word or hashtag clouds, top URLs, Videos,
Pictures

Hyper-target searches by Country, City, Sentiment, Gender,
Inﬂuencer, Density, RT, and many others


50

API

Capabilities & Outputs

The PeopleBrowsr API provides research, analysis
and targeting on social networks

Who is speaking?
What are they saying?
How are they connected to others?


51

API

PeopleBrowsr API
Who Is Speaking?

Kred Influence
Biographies
Show Kred in specific communities
Based on descriptions from Twitter Bios
Kred Influence and Outreach
@Name Bio
Communities
@Name Bio + Keywords

Gender
Location
ID people on Twitter as male
Show location based on Twitter Bio
or female
@Name Top Country
@Name Gender + Keywords
@Name Top US Area


52

API

PeopleBrowsr Kred API
Identify Influencers by Interests

PeopleBrowsr Exclusive
Entry of an @name or Community
returns top influencers scored on:
Influence is the ability to inspire action
in the form of retweets, replies or new
follows.
Outreach reflects each @name’s
generosity in the form of initiating
conversations, interacting with others or
spreading their content.


53

API

PeopleBrowsr Kred API
Identity Archive (Kredentials)
Segment users into ‘Communities’ by
their identities and topics of interest
Top Communities
Word Cloud
#Hashtags
Total Mentions of @Name
@Names Mentioned By @Name
Total @Names Mentioned By @Name
Friend and Follower Count
Retweet Post Count
Retweet Term or @Name Count
Replies Sent
Replies Received
Links Posted


54

For more information,
please visit:

www.PeopleBrowsr.com

Twitter

@PeopleBrowsr, @Kred

Facebook

facebook.com/SFPeopleBrowsr

Email

contact@peoplebrowsr.com

Phone

(877) 856 - 2935


55

Playground: PeopleBrowsr's Social Analytics Platform for Marketers

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