The only fully integrated workspace for searching, engaging, analyzing and reporting on social media. Combines Analytics, Search, Grid and Engagement with 1,000 days of data.
3. Collective Intelligence
1,000 Days of Data…
Social Vectors
Connectedness
Trust
Relevance
Influence
Over 10 Indexes for
filtering and categorizing
Persona
Sentiment
Breaking Trends
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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4. Collective Intelligence
…from 100 million people
MARKETERS
100,000,000
DEVELOPERS
PEOPLE
BRANDS
AGENCIES
PeopleBrowsr Playground
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5. Playground
Playground is an all-inclusive social analytics platform
for monitoring and engaging in the conversation and
identifying the most influential people
around any brand or topic.
PeopleBrowsr Playground
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6. Data Availability
Twitter posts and metadata
since November 2008
Facebook public posts
since June 2010
Two years of posts from more than
40 million blogs and forums
PeopleBrowsr Playground
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7. SOCIAL VECTORS
Community Based
Influencers
Pinpoint communities bound by interests and
affinities where Influencers are most active
Architect | Blogger | Celebrities | CEO | Coffee Lovers | Comedy | Cool Brands |
Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance |
Food | Jobs | Lawyer | Marketing | Mommy Bloggers | Musician | News |
Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | Tech |
VIP | Wall St | Wine Lovers
People are 300% more likely to engage
when properly targeted
PeopleBrowsr Playground
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9. KRED
What Is Kred?
Kred is Measurable Influence
Kred measures Influence and Outreach in communities connected by
interests and affinities.
We sift 1,000 days of data, billions of tweets and keywords, topics,
hashtags and personal connections to calculate Kred.
Influence
Measures the ability to inspire action from others
like retweeting, replies or new follows
Outreach
Measures generosity and rewards actions like
engagement and willingness to spread a
message
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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10. KRED
Kredentials
Kredentials presents anyone’s
online history in a format that
makes it simple to understand
the source of their Kred.
Kredentials reveals:
Influence / Outreach Level
Top Communities
Most used hashtags
Most posted links
Most mentioned @names
Most frequently used words
PeopleBrowsr Playground
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11. KRED
Recent Activity
The only transparent influence measurement
A record of every interaction, a full view of anyone’s social presence
Post and earn points directly from their Recent Activity
PeopleBrowsr Playground
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12. KRED
Community Kred
Select a community, see its Kred and
discover its top Influence and Outreach leaders
PeopleBrowsr Playground
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13. KRED
Integration with Playground
Instantly access Kred from Playground for vital information about anyone’s
Influence and Outreach.
Sorting & Filtering
Kredentials
Fiilter on Kred in Stacks Click on the Kred icon next to any
generated from search queries
@name pulls up crucial information
about their social presence
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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14. KRED
Integration with Playground
Learn vital information about anyone’s Influence and Outreach.
Built Directly into Grid
Viral Analytics
Kred is an integral ingredient of Influence assessment for
Playground’s one-touch reports
anyone mentioning your
search term
PeopleBrowsr Playground
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15. Search
Community Search
Retweet Analytics
Post Effect
Degrees of Separation
1,000 Days of Kred Influence Filters
Conversations
Related Content
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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16. SEARCH
Search
Topics, Locations, Communities
Hyper-target your search:
1. Select a community
2. Location
3. Topic
Create your own Community out of Bio keywords, specific
users, or mentioned Hashtags
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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17. SEARCH
Search
View important statistics around Keyword
Top Locations
Sentiment
Top Communities
Gender Statistics
PeopleBrowsr Playground
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18. SEARCH
1,000 Days of Data
Label any chart Click on any chart point
point with an to see the conversation
event
stream
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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19. SEARCH
Post Effect
Click on Post Effect to monitor
audience response
See how many ReTweets,
@Replies, New Followers, and
Bit.ly Clicks a post generates
Click on bit.ly number to see chart
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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20. SEARCH
Related Data
1,000 day chart for
Picture results for
“panda” search
“panda” search
Searches related
data
1. images
2. videos
3. @names
4. #tags
5. RTs
6. URLs
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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21. SEARCH
Find Influencers With Kred
Brand Interest Graphs by Community
Focus on Kred Influence and Outreach leaders
Available for searches within a Community
Filter the
conversation and
engage with
influential people
relevant to your
brand
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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22. SEARCH
Degrees of Separation
Degrees of Separation
Click to find the path between you and your audience
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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23. Engagement
Cross-Network Search
Tweet Assignment
1,000 Days Chart
Shared Accounts
Streaming Analytics
Role Management
Post Scheduling
Team Monitoring
Post Effect Summary
Tag a User / Post
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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24. ENGAGEMENT
Cross-Network Search
Browse Networks with ease
Search a keyword in your source stream or a variety of
other networks
Search in blogs
Search a keyword in the Google Blog Stream to
browse through content without leaving
Engagement Center
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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25. ENGAGEMENT
Monitor Team Members
Click on a Team Member to monitor their activity in a dedicated tab
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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26. ENGAGEMENT
Stream Analytics
Get all the analytics for your search in one Stack
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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27. ENGAGEMENT
Post Actions
Tag Users and Posts
Add Notes
Email Post
Assign
See Team Member Activity In Real Time
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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28. ENGAGEMENT
Calendar Tweet Scheduler
Schedule
posts for a
later date
Bulk upload
posts for
future
campaigns
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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29. ENGAGEMENT
Assign Tweets
Assign Tweets
Forward tweets to team
members for collaboration
and efficient workflow. They
will be able to reply directly
from their account
Search Assigned
Search specific
notes added to
assigned tweets
PeopleBrowsr Playground
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30. ENGAGEMENT
Real Time Replying
See other team members replying to tweets in real time
PeopleBrowsr Playground
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32. ENGAGEMENT
Team Members – On-Duty
Assign keywords to team members and set-up their on-duty times
PeopleBrowsr Playground
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35. ANALYTICS
Compare Keywords
Compare relevant data for your business
See two or more keywords in the same chart
PeopleBrowsr Playground
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36. ANALYTICS
View Mentions by Source
See statistical data for
Twitter, Facebook,
News, Blogs, Forums
PeopleBrowsr Playground
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37. ANALYTICS
Popularity
Popularity
Number of people liking or ReTweeting your search term
Monitor @names, brand
names, competitors, trending
topics and #hashtags
See volume, spikes in
mentions and number of RTs
for keywords or mentions
See RT Acceleration,
Emerging RTs, and Global
Metrics
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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38. ANALYTICS
Sentiment Analysis
Sentiment Reporting
Filter by positive, negative and neutral
sentiment
Human-powered sentiment analysis
for increased accuracy
Sentiment Analysis Over Time
1,000 day charts
Graph changes in sentiment
Tap the historical Datamine
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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39. ANALYTICS
Identify Top Influencers with Kred
See Kred influencers mentioning your See top Kred Influence and Outreach
brand positively and negatively
leaders for your community
Find out who your most influential
followers are based on their Kred
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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40. Grid
One-Touch Custom Reports
Export to CSV
Analyze the Social Grid
Refine Results
Filter by Influence
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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41. GRID
Main Features
View raw data of search and stream filtering
Create customized reports – search keywords, @names
Filter by location, interest-based community and history
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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42. GRID
Customized Reports
Hyper-targeted search
Keyword Over Time
Keyword by Community
Keyword by Country
Keyword by Cities
Stream report of posts
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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44. Spaces
Organize Playground Content
Personalize Social Content Management
Create a Filing System for Multiple Campaigns
Share Customized Spaces with Teammates
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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45. SPACES
Organize Playground Content
Created for teams tracking analytics for multiple brands
Grid,
Analytics,
Search and
Engagement
for multiple
accounts
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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46. SPACES
Sharing
Share Spaces with Team Members
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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47. Playground Dropbox
Drag and Drop any Element
Customizable Analytics Workspace
Charts – Streams - Grid
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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48. PLAYGROUND
DROPBOX
Personalized Workspace
Drag and drop elements from the Engagement, Search,
Analytics, and Grid into Playground.
Aggregate graphs, charts and real-time streams
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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49. API
1,000 Day Datamine Collective Intelligence of
of Posts
100 Million People
Custom Applications Segment by Interests &
Development
Influence
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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50. API
PeopleBrowsr API
Develop programs with our rich
1,000 Day Datamine
Over 3 terabytes of social data per month
Receiving Social Data at a rate of 10,000 posts per second
Return data from Twitter, Facebook, and blogs / forums
Search for data using a multitude of search terms including
@names, finding word or hashtag clouds, top URLs, Videos,
Pictures
Hyper-target searches by Country, City, Sentiment, Gender,
Influencer, Density, RT, and many others
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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51. API
Capabilities & Outputs
The PeopleBrowsr API provides research, analysis
and targeting on social networks
Who is speaking?
What are they saying?
How are they connected to others?
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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52. API
PeopleBrowsr API
Who Is Speaking?
Kred Influence
Biographies
Show Kred in specific communities
Based on descriptions from Twitter Bios
Kred Influence and Outreach
@Name Bio
Communities
@Name Bio + Keywords
Gender
Location
ID people on Twitter as male
Show location based on Twitter Bio
or female
@Name Top Country
@Name Gender + Keywords
@Name Top US Area
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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53. API
PeopleBrowsr Kred API
Identify Influencers by Interests
PeopleBrowsr Exclusive
Entry of an @name or Community
returns top influencers scored on:
Influence is the ability to inspire action
in the form of retweets, replies or new
follows.
Outreach reflects each @name’s
generosity in the form of initiating
conversations, interacting with others or
spreading their content.
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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54. API
PeopleBrowsr Kred API
Identity Archive (Kredentials)
Segment users into ‘Communities’ by
their identities and topics of interest
Top Communities
Word Cloud
#Hashtags
Total Mentions of @Name
@Names Mentioned By @Name
Total @Names Mentioned By @Name
Friend and Follower Count
Retweet Post Count
Retweet Term or @Name Count
Replies Sent
Replies Received
Links Posted
PeopleBrowsr Playground
Kred | Search | Engagement | Analytics | Grid | Spaces
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