Rhea winterworkshop2014final
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Rhea winterworkshop2014final
- 1. FUTURE OF MARKETING WORKSHOP WINTER 2014 Rhea Allen Please silence your cell phone.
- 2. Introduction Rhea Allen, M.B.A. Integrative Marketing Specialist President/CEO, Peppershock Media rhea@peppershock.com | Twitter: @Peppershock 208.461.5070 | www.peppershock.com Pepper shock Media, a hybr id agency. Fr esh Mar ket ing St r at egy + Cr eat ive Pr oduct ion Ser vices. Campaign Planning | HD Video Pr oduct ion | Gr aphic Design | Adver t ising Ser vices | Web/ Digit al Speaker Demo Video
- 3. A Look Back at the 2013 Journey • Initial Public Offerings: Twitter 273 million (79%) of North • generates $2.1 billion, Hilton Americans online Hotels generates $2.35 billion Facebook has 665 million active • • Super Bowl XLVII had a record users and Twitter has 288 million 164.1 million viewers in the US monthly users alone despite 34 minute power 37% of business use Facebook, • outage delay 10% use Twitter, 2% use Pinterest • Iron Man 3, Despicable Me 2, or Instagram and The Hunger Games: • $118.4 billion spent on digital Catching Fire were the biggest marketing grossing films of the year Population • Coupon apps are used by about 25 • 56% of Google users “Googled” million Americans each month 201 3! Over World 360 million people 7 > online
- 4. Fresh Marketing Strategies • • • • • For the first time wver, three brands made the top 10 YouTube ranking for 2013, per Google Evian’s baby&me: https://www.youtube.com/watch?v=pfxB5ut-KTs Volvo’s breakout featuring Van Damme’s Epic Split: https://www.youtube.com/watch?v=M7FIvfx5J10 Telekinetic Coffee Shop Surprise, a prank/stunt conducted for the movie Carrie: https://www.youtube.com/watch?v=VlOxlSOr3_M Top ranked YouTube video of 2013: The Fox (What Does the Fox Say?): https://www.youtube.com/watch?v=jofNR_WkoCE
- 5. Fresh Marketing Strategies • • Operate in real-time, using realtime data to make real-time decisions. Create your mobile email strategy 39% of marketers have no strategy for mobile email! Roadmap to ? ? ? success!
- 6. Fresh Marketing Strategies Email ! • • Multi-Channel or Cross Channel Centralize your content, use it Marketing everywhere! • Multi platforms, top three marketing channels of B2B content marketers • 73% • The responsive design for smartphones, are integrated with email are producing more content organizations tablets, TVs, computers, and than they did one year ago programs that include • It’s a two way game consoles (75%), social media (56%), and events street web • Experiential(40%) • Anticipate, react, generate Marketing in-store or virtual, at office or homecontent, respond and office distribute/publish content quickly and efficiently is the new norm Roadmap to success!
- 7. Fresh Marketing Strategies Email ! • • Marketers sent over 838 billion emails in 2013 Long-term email marketing strategy 92 66 Of businesses consumers use made a have email to share purchase online info about as a result of new products email marketing and 1. 2. Time period. How long? Determine goals. What do you want to get from it? 3. Team. Who’s going to do it? 4. Make a timeline 5. Get buy-ins 6. What are your metrics going to be? 7. Create a preference center for subscribers 8. Know your audience! 9. Data-analysis 10. What can improve?
- 8. Fresh Marketing Strategies Mobile Email! • • • • Marketers sent mCommerce over 838 billion emails Data-capture in 2013. Coupons, codes, and Long-term email conversations marketing • strategy apps are used by about Coupon 25 million Americans each month • Over 50% of unique email opens people used occurred on a mobile device 7/1 a discount from a marketing email last 1. 2. Time period. How long? Determine goals. What do you want to get from it? 3. Team. Who’s going to do it? 4. Make a timeline vs 5. Get buy-ins 6. What are your metrics going to be? 7. Create a preference center Percent of smartphone But… iPhone users are for subscribers usersmore likely 8. 54% your audience! than Know 9. Android users to use Data-analysis 10. mobile commerce apps! What can improve? 41 52
- 9. Fresh Marketing Strategies Mobile Social Media • Amplified Employees • mCommerce • B2B Storytelling • Data-capture • Instagram codes, and • Coupons, • Snapchat conversations • • WhatsApp apps are used by about Coupon • Tumbler 25 million Americans each month • Over 50% of unique email opens occurred on a mobile device • • • • • • • • Marketing Automation Technology Going beyond SEO, SMO, and Social Media New and emerging trends Clicks & Mortar Being more interesting than competition 3-D printing Regulatory Threats on the Rise Gamification continues to take over free time
- 10. Fresh Marketing Strategies Social Media 2014 and Beyond • • • • • World of Mouth Advertising Face-time, instant chat/instant messaging = instant gratification Video Cards and other emerging technologies Traditional Print Newspaper& Phonebooks will more rapidly become obsolete Trustworthy Brands, honest advertising/marketing will prevail
- 12. Questions? Rhea Allen, M.B.A. Integrative Marketing Specialist President/CEO, Peppershock Media rhea@peppershock.com | Twitter: @Peppershock 208.461.5070 | www.peppershock.com Pepper shock Media, a hybr id agency. Fr esh Mar ket ing St r at egy + Cr eat ive Pr oduct ion Ser vices. Campaign Planning | HD Video Pr oduct ion | Gr aphic Design | Adver t ising Ser vices | Web/ Digit al Speaker Demo Video
Notes de l'éditeur
- Over 360 million people online worldwide 273 million (79%) of North Americans online The world population surpassed 7 billion Facebook has 665 million active users and Twitter has 288 million monthly users
- Over 360 million people online worldwide 273 million (79%) of North Americans online The world population surpassed 7 billion Facebook has 665 million active users and Twitter has 288 million monthly users
- Slow down sign
- Multi-Channel or Cross Channel Marketing Multi platforms, responsive design for smvartphones, tablets, TVs, computers, and game consoles Experiential Marketing in-store or virtual, at office or home-office Centralize your content, use it everywhere! 73% of B2B content marketers are producing more content than they did one year ago It’s a two way street Anticipate, react, generate content, respond and distribute/publish content quickly and efficiently is the new norm
- Multi-Channel or Cross Channel Marketing Multi platforms, responsive design for smvartphones, tablets, TVs, computers, and game consoles Experiential Marketing in-store or virtual, at office or home-office Centralize your content, use it everywhere! 73% of B2B content marketers are producing more content than they did one year ago It’s a two way street Anticipate, react, generate content, respond and distribute/publish content quickly and efficiently is the new norm Marketers sent over 838 billion emails in 2013. Long-term email marketing strategy Time period. How long? Determine goals. What do you want to get from it? Team. Who’s going to do it? Make a timeline, editorial calendar, topics 92% of businesses use email to share information about new products and services Get buy-in What are your metrics going to be? Amount of Sales? 66% of consumers have made a purchase online as a result of an email marketing message in 2013 Create a preference center for subscribers Generate a permission based relationship Pinpoint and target or segment you content, give your subscribers choices, empowers them and keep potential for unsubscribers at bay 8. Know your audience(s) 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey) 95% of tablet shoppers and 72% of smartphone shoppers who make a purchase with their device do it at home. (Nielsen) 78% of internet users watch an online video at least once a week and 55% watch online video everyday Forrester Research
- Mobile mCommerce data-capture coupons, codes and conversations Coupon apps are used by about 25 million Americans each month. (NPD) 7 in 10 people used a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study) Over 50% of unique email opens occurred on a mobile device (Experian Marketing Services) [show a mobile screen shot of emails] 52% of smartphone owners own Android devices, compared to 41% for iPhone. (Nielsen) [show iphone and android icons] But… iPhone users are 54% more likely than Android users to use mobile commerce apps. (Arbitron) [show the iphone icon getting larger then android]
- Mobile mCommerce data-capture coupons, codes and conversations Coupon apps are used by about 25 million Americans each month. (NPD) 7 in 10 people used a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study) Over 50% of unique email opens occurred on a mobile device (Experian Marketing Services) [show a mobile screen shot of emails] 52% of smartphone owners own Android devices, compared to 41% for iPhone. (Nielsen) [show iphone and android icons] But… iPhone users are 54% more likely than Android users to use mobile commerce apps. (Arbitron) [show the iphone icon getting larger then android]
- Mobile mCommerce data-capture coupons, codes and conversations Coupon apps are used by about 25 million Americans each month. (NPD) 7 in 10 people used a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study) Over 50% of unique email opens occurred on a mobile device (Experian Marketing Services) [show a mobile screen shot of emails] 52% of smartphone owners own Android devices, compared to 41% for iPhone. (Nielsen) [show iphone and android icons] But… iPhone users are 54% more likely than Android users to use mobile commerce apps. (Arbitron) [show the iphone icon getting larger then android]