11. Dennis Ramdeen, Managing Director
Founder and chief strategist at Pepper Advertising
• Managing Director at McCann Erickson Worldwide
• Regional Marketing Manager at priszm brandz
• Marketing Manager at Yum! Restaurants
International
• Marketing Manager at Prestige Holdings Ltd.
• Divisional Marketing Manager at Carib Brewery
Limited
• Marketing Manager at First Citizens Bank
• Marketing Director at Sterling Drugs
• Marketing Director at Canning's Limited
• Marketing Manager at National Brewing Company
Limited
11
12. Liliana Ragbir, Team Lead – Client Services
• Team Lead - Client Services and Pepper-e
• Key part of Pepper’s strategy team,
developing new business pitches and
driving client brand positioning
• Graduated with First Class Honours from
UWI’s B. Sc Management Studies
programme and has a Grade A Certificate
of Proficiency in Project Management
• Holds a Masters of Business
Administration (MBA) with a focus in
Marketing from Edinburgh Business
School, Heriot-Watt University, UK
12
13. Aisha Williams, New Media Designer
• Instrumental in setting up pepper-e and
driving pepper’s online presence
• Master of Fine Arts degree in Design &
Technology from the prestigious Parsons
School of Design in New York
• Freelance Web & Graphic Designer at
Aisha Williams New York
• 4-year tenure as Webmaster for the
Office of Healthy Carolinians, an office
within North Carolina’s Department of
Health & Human Services
• Webmaster at Michel Licensing Inc
• Past Graphic Designer at Sunny Group
of Companies
• Administrative Supervisor, Academic
Technology at The New School 13
14. Acklima Maharaj,
Accountant, Team Lead- Admin/ HR
• Canadian by birth, Acklima has lived
and traveled all around the world
• Education includes: a degree in
Economics, McGill University, Canada;
MBA from Heriot-Watt University,
Edinburgh, Scotland; ACCA-qualified
• Has lived Middle East for 7 years – in
Israel, Jordan, Iraq, Cyprus, Bahrain,
Egypt, Syria & Lebanon, traveling
extensively throughout Europe for work
• Work Experience includes: Financial
Consultant for an Offshore Financial
Company from the Isle of Man & a
term at the United Nations International
School in Israel
14
15. Bjorn Stodart, Team Lead - Creative
• B.A. in Digital Media from
the University of Central
Florida
• 6 years experience in
publishing/advertising
• His positive vibe is
influential on both fellow
Pepperites & clients alike
• 26 countries down, dozens
more to go, always in the
centre of a good time
15
16. Creative Team
Graphic Designer Graphic
• Over 8 years’ Artist/Illustrator
• Studied Graphic
experience in design
Design at A Levels at
and advertising St Augustine Senior
• Verse in typography Secondary & John
logo & identity design Donaldson Technical
and image enhancing Institute
Dameon Edwards • 10 years working in the
Janelle Jocelon Advertising Industry
Senior Copywriter Graphic Artist/Illustrator
• 7 time Cacique • Graduated magna cum-
Award Winner laude with a BFA from
• 10 years’ the Savannah College of
experience in Art and Design (SCAD
University) in Savannah,
publishing/advertis
Georgia
ing
• Worked at Nickelodeon
Eric Barry • Theatre Arts and MTV networks in
graduate UWI NYC (2010)
Centre for Festival Marie-Elena Joseph • Fluent in Spanish
and Creative Arts
21. Arthur Lok Jack Graduate School of Business
IMBDI Programme
Lok Jack GSB launched its
new Master’s Programme in
February, 2011. Pepper was
responsible for the creative
concept and execution of
Press, Banners, Flyers,
Brochure, Online Elements
such as Webslide, Facebook
Ads & Landing Page. The
result was a successful
launch as the class target was
met.
22. Arthur Lok Jack Graduate School of Business IMBDI
Programme Boot Camp Mind Map
23.
24. Trinidad Cement Limited
With a changing competitive landscape,
Trinidad Cement Limited (TCL)
engaged Pepper to develop a Strategic
Communications Campaign that would
allow it to maintain its dominant market
position and continue its bond with
Trinidadians & Tobagonians. We worked
closely with the TCL team to prepare a
Campaign around the insight that TCL
has built T&T, literally. The campaign
included Press, Radio, Online, Billboard
and Point of Sale materials. Thus far the
campaign is meeting client’s expectations
with regard to its sales and awareness
targets.
73. Mario’s
Website
Development
& Maintenance
Averaged 12,000 visits
per month between Jan
2012 - June 2012
v 52,835 Unique Visitors
between Jan 2012 – June
2012
Kids Site attracted 24,800
visits between Feb 2012
– June 2012
Monthly maintenance of:
New Blog Post, new Poll,
new Slideshow, new
Events
74. Mario’s Spin a
Slice
Facebook
Game
Gained 5,233 fans
Game played
v 338,000+ times
Generated 28,631
Page views in App’s
2-month duration
75. Mario’s &
Me
Facebook
Christmas
Contest
Increased Fan
base by 4,400
fans in 6 weeks
Generated
58,500 Page
v Visits (1,200+
per day)
Generated 385
Leads/Entries
76. Mario’s Soca
Thru the Years
Contest
Contest deployed over
Mario’s YouTube Channel
Over 540 views
accumulated in 3 weeks
v
A total of 327 entrants in 3
weeks
505 unique page visits in 3
weeks
65% overall entry rate
during the 3 weeks contest
ran.
77. Mario’s Twitter
Contests
Deployed over Mario’s
Twitter account
v
81. TTMF
Website
Development
143,000 Page Views
between Jan 2012 –
Jun 2012
21,300 Unique
v Visitors between Jan
2012 – Jun 2012
Avg. Time on Site:
5:52
Features include:
Mortgage Calculator,
Real Estate Listing,
Events, Polls, Blogs,
Email Subscription,
Social Sharing
Buttons
82. TTMF
House Calls
Landing Page
Generated 4,300 Unique
Page Views from April –
June 2012
Grew the Email
Subscriber database by
630+ Email Subscribers
v
120+ Facebook Likes on
the Landing Page itself
83. TTMF
House Calls
HTML Email
Campaign
Sent to an organically
grown list of 2,900
Achieved a 47% Open
Rate
v
Generated 500+ Clicks
84. TTMF
Facebook &
Google Ads
Over 4 million
Impressions / or
Views on Facebook
Generated 3,800
Clicks between April
v 2012 – June 2012 on
Facebook
85. UWI Fete 2011
Facebook
Custom Tab
Growth of 1,327 Fans giving
a sum of 4,100 Fans within 3
months
336 entries in 2 weeks for
Email Sweepstakes
Fanpage praised by Industry
Insiders:
᾿Today I want to highlight
v one Fete Fanpage on
Facebook where I am
impressed by how much
time, dedication, updates
and relevant information is
constantly, timely and
accurately shared to it vs.
members!῀
-Trinidad Carnival Diary,
2011.
Received Gold Award for
this campaign in the AAATT
2009 – 2011 Creative
Excellence Awards
118. Boomers Facebook Replica
Our Goal:
To increase engagement and spread
awareness on Boomers Facebook Page.
What we did:
• Engaged customers by taking
pictures of them with their faces in
the Facebook Replica.
• Encouraged customers to tag
themselves in these photos on
Facebook.
121. Grace Porridge Launch
Our Goal:
To create excitement and awareness at
City Gate, POS for Grace Porridge
during the ‘blitz day.’
What we did:
Distributed samples both prepared and
packaged of Grace Porridge.
122. Grace Porridge Launch
The Result:
Approximately 5,000
samples were distributed
and media blitz was
successful.
123. Grace Frozen Entrees Launch
Our Goal:
• To create awareness of the new
Grace product – Frozen entrees
and to generate buzz based
on authentic Caribbean taste
and convenience.
• To strengthen relationships with
distributors.
• To leverage this event as a
sampling experience.
What we did:
Invite guests to an evening at
restaurant Veni Mange to sample
Grace Frozen Entrees.
124. Grace Frozen Entrees Launch
The Results:
200 guests attended the event
including key media and trade
representatives. The launch
was published in our three
Trinidadian Newspapers and
the client met the launch
distribution targets among A &
B supermarkets.
125. Past Events
Client: Unipet
Event: Sod Turning for Medford state –of-the-art CNG station
Date: May 2011
Venue: Brentwood, Chaguanas
132. Client References
Adi Mabel Montas
Director
Marketing & Student Recruitment Centres
Arthur Lok Jack Graduate School of Business
Max Richard Drive, Uriah Buttler Highway
Tel: 645-6700 ext 341, Cell: 792-1646
Email: a.montas@gsb.tt
Rodney Cowan
Marketing Manager
Trinidad Cement Limited
Southern Main Road, Claxton Bay
Tel: 659- 2381, Cell: 389-6356
Email: rodneyc@tcl.co.tt
132
133. Client References
Marsha Rae Leben
Manager, Marketing and Public Relations
Albion Court, 61 Dundonald Street, POS
Tel: 623- 8863 or 625- 8863
Email: mleben@ttmf-mortgages.com
Kathleen Galy
Marketing Executive
ANSA Merchant Bank Limited
ANSA Centre, 11 Maraval Road, POS
Tel: 623-8672 ext.122; Cell: 290-3311
Email: kathleen.galy@ansamcal.com
Roger Harford
Assistant General Manager
Mario’s Pizzeria
L.P. 80 EL Socorro Ext. Rd, El Socorro
Tel: 623-5464; Cell: 310-1900
Email: roger@mymarios.com
