Portfolio Oct 2011 P.Brolund

Industrial Design
PORTFOLIO 2011

contact@perbrolund.com
+46 (0) 707 45 30 20

Per Brolund - Design Portfolio 2011
Curriculum Vitae
CURRICULUM VITAE

Work Experience
2011 Baitong - Phnom Penh, Cambodia
Sustainable Rattan in Greater Mekong
2010-2011 WWF Co-ordinater, Eco Tent Camp Hotel
Mondulkiri Province - Cambodia
2009 DMY - Berlin, Germany
Master project ‘Joyride’ Exhibitor and exhibition concept
2010-2011 WWF Designer, Phnom Penh - Cambodia
2008 UnderBara Barn, Älvjsömässan - Stockholm, Sweden
2008 - 2010 Freelance designer, Graphic, packaging and product design
Master project ‘Joyride’,
2008 Product, Event & Graphic Designer, Market & Strategies
2008 22 degrees, Kakel & Tegel - Malmö, Sweden
Sommardesign kontoret, region siljan, sVID
Master project ‘Joyride’
2008 Guest tutor, Lecturing in Design Methodology,
2006 Designers Block, Milan Furniture Fair 2006
Lund University, Faculty of Engineering, Industrial Design
‘It’s all in your head’- IceBreakers, Exhibitor and exhibition concept
2007 Internship, Van Berlo International Office, Amsterdam - Netherlands
2006 Greenroom STHLM Furniture Fair, Stockholm Sweden
Exhibitor Presenting ‘sustainable design project’
2005 - 2009 Customer support/stock keeper, retail store P&G S Sandby, Sweden
Weekend/summer work
2005 Skissernas Museum, Lund - Sweden
‘Gain Focus’ Tetra Pak packaging concept

Education
2003 - 2008 Master of Industrial Design, Other
School of Industrial Design Lund University, Sweden
Skills Rhinoceros 4, Solid Works 2010, Autodesk:
2000 - 2002 Faculty of Engineering student of Civil Engineering, Msc AliasStudio, VRay, Adobe CS4 package, Corel Painter X,
Lund University,LTH, Lund Sweden Keyshot, Microsoft Office 2007

1999 Komvux, Municipality adult education student of natural science program Languages Swedish: Native, English: Fluent, French: Basic, Khmer: Very Basic

1998 French studies, Alliance Francaise - La Garde, France

1995 - 1997 High school socialscience studies Spyken - Lund, Sweden
References
Exhibitions Mr Thibault Ledecq, Mr Claus Christian Eckhart
Rattan Programme Manager Headmaster lund Industri Design
2011 Mereuch, Mondulkiri Province - Cambodia WWF Greater Mekong Lunds Universitet
Minister Visit, coordination & pressentation, of WWF Eco Tent Camp
Tel: +865 21 21 60 80 Tel: +46 (0) 702 56 11 71

Letter of Recommendation
28 April 2011

Reference. Mr Per Brolund

To Whom It May Concern:

Mr Per Brolund worked within my project (2010/2011) as designer to
promote sustainable rattan design approach and building capacities of
national rattan processing companies in Cambodia with the aim to assist
them to access international market attention. He has developed manuals
and systems to be used by the companies. He worked in collaboration with a
national designer and adapted very well to the local context.

He demonstrated fast adaptation and developed very good training material.
His design received great attention and helped companies to access
international market. He has good communication and inter-personal skills.
He showed that he can work in different environments and can adapt to the
situation and stress.

I am very pleased by Mr Per Brolund commitment and achievements.

Best regards

Thibault Ledecq
WWF Rattan Programme Manager
President: Yolanda Kakabadse
Director General: James P. Leape
President Emeritus:
HRH The Duke of Edinburgh
Founder President:
HRH Prince Bernard
of the Netherlands

Registered as:
WWF-World Wildlife Fund for Nature
WWF-Fondo Mondiale per la Natura
WWF-Fondo Mundial para la Naturaleza
WWF-Fonds Mondial pour la Nature
WWF-Welt Natur-Fonds
Also known as World Wildlife Fund
WWF Greater Mekong
Laos Country Programme
Saylom, Chanthabouly
Vientiane

SUSTAINABLE RATTAN IN THE GREATER MEKONG
IN COLLABORATION WITH DESIGNER EM RIEM - WWF CAMBODIA 2010/2011

WWF Sustainable Rattan - Cambodia
WWF SUSTAINABLE RATTAN PROJEKT - SUSTAINABLE DESIGN ASSESSMENT MODEL

PHASE 1-2 (2006-2010) PHASE 3 (2010/2011)
ESTABLISHING A SUSTAINABLE PRODUCTION SUSTAINABLE PRODUCT
OF RATTAN PRODUCTS IN THE GREATER MEKONG DEVELOPMENT & DESIGN

WWF Sustainable Rattan In The Greater Mekong - Cambodia
WWF SUSTAINABLE RATTAN PROJEKT - EXTENSIVE FIELD RESEARCH

ce Sihan rang
k
ou
K
Pro reah s in
P elve
h
illa ooks

vin
ge,
Ar ing b
tV
k
Ma
pilot Field w
project ork
way to ith - stud at Kuy Meng
On our da car w
he Pan y weav factor
s ites in t Rattan team ing y
WWF- techniq and other
ues

Rattan Nursery, Pilot site
Preak Thnot Community
Protected Area

n
Hands o
Riem -
Me and ping
prototy

y to- AC.
Visit Kuy Meng Factor with R n &
gether with VNCP. Cle
ener Meeting elf, Work Pla
nting my s c t Guided
Produc tion Assesment Presse f Proje tou
tions o at Camb r by Mr Lip Ch
Expecta odian M eong
odern R
Rattan Nursery at Pilot site attan
O.Touch community
Protected Area

WWF SUSTAINABLE RATTAN PROJEKT - CLEANER PRODUCTION

WWF SUSTAINABLE RATTAN PROGRAMME PROMOTES
CLEANER PRODUCTION, LEADING TO MORE EFFICIENT
USE OF THE RAW MATERIAL, REDUCED APPLICATION
OF TOXIC CHEMICALS, ENHANCED WORKERS’ SAFETY,
COMPLIANCE WITH INTERNATIONAL PRODUCT QUALITY
STANDARDS, AND ULTIMATELY STRENGTHENED THE
COMPETITIVENESS OF THE RATTAN SECTOR.

WWF SUSTAINABLE RATTAN PROJEKT - NEW TECHNIQUES AND TOOLS

THE DOWEL JOINT TECHNIQUE HAS BEEN USED FREQUENTLY BY CARPENTERS OVER THOUSENDS
OF YEARS BOTH IN ASIA AND EUROPE BUT NEVER IN RATTAN PRODUCTION. THIS EXCLUDES THE
NEED OF ANY NAILS OR PVA GLUE, IT REDUCES MATERIAL USE AND STRENGTHEN THE CONSTRUCTION.
ALL PRODUCTS CONSITS OF 100% RATTAN WHICH FACILIATE AND MAKES RECYCLING MORE EFFICIENT.

WWF SUSTAINABLE RATTAN PROJEKT - COMMUNICATION AND EDUCATION

WORKSHOPS, LECTURES & TRAINING MATERIAL

CMh‘annImYy²énnirnþrPaBénrcnaécñm:Ud
karRKb;RKgéRBeQI
ab;stVs¥it-
kareRbIR)as;saFatuKImI -KµankareRbIR)as;sarFatuKImIsMrab;sMlcMruHEtmYy-Kµa
CIv
briyakaskargarl¥-eFVIkardaMduHeLIgvij-KµanRbePTrukçCati b¤
nkareFVI[xUcxattamry³karTajy keRbg
mundMeNIrkarplitkmµ
FananUvKuNPaB palsuxPaBkargar KµansarFatuKImI
plitkmµ
NPaB-dMeN
RbsiT§iPaBénkareRbIR)as;vtßúFatuedIm-suvtßiPaBénkabc©kviTüa-KunsarFatuKImI-
a
Nº 1
aHRsaysMrab;karRKb;RKgkarsMNl;-Rtlb;eTAkan;éRBeQI-Kµ
kareFVIkarRbRBwtiþkmµ
kardwkCBa¢Ún nig Eckcay-sþúkTuk l nig
gayRsYlrkSaTuk gayRsYlevcx©b; manlkçN³RbmUlpþúMelIkarTTYarEkécñkar
RbB½n§k
Nº 2 sþúkTukTMnij-dMeNaHRsaysMrab;karsþúkTuk-smRsbCamYynwg
eRbIR)as;eLIgvijsMrab;RbeTsEdleFVIkarnaMecj
kareRbIR)as;
smRsbtamTIpSar nig tMrUvkar
Nº 3 tMEhTaM
M)
etIplitplenaHGacsMGatva)aneT ;- CYsCul nig EfrkSa-mankarENna
iCnCusCuleT-
anl¥sMrab;kareRbIR)as;- eRKOgbnøas;-etIgayRsYlsMrab;Gtifúg nig eRkA
etImancMeNHdwg nig ]bkrN_eT-rdUvkal- mCÆdæ anxagkñ Nº
4
karykeTAecal
kTIBIr
karedaHecj EkécñeRbIR)as;eLIgvij sMPar³ sMrab;TIpSarplitplTw By Per Brolund & Em Riem
Provided by WWF Cambodia

Rattan
Location Cambodian Modern

WWF Cambodia 2010

Nº 6

Nº 5

dMeNIreq<aHeTAkan;
plitkmµ nig A
karpÁt;pÁg;epþ
RbkbedaynirnþrPaB

nd
& Per Brolu
Em Riem
Design by
Union
by the European
is co-funded
This project

WWF SUSTAINABLE RATTAN PROJEKT - CONCEPT GENERATION & FORM EVOLUTION

EXPORT FOR EUROPE - A RANGE OF HIGH-END LAUNDRY BASKETS WERE DESIGNED FOR A EUROPEAN RETAILER.
WWF SUSTAINABLE RATTAN PROJEKT - ON LOCATION TRAINING & PROTOTYPING

LOCAL VILLAGES COULD WORK WITH ONE RATTAN SPECIES AND REFINE A FEW WEAVING TECHNIQUES TO REACH
EXPECTED QUALITY. UNIQUE MATERIAL PROPERTIES WERE USED TO DEVELOP AN INTEGRATED LAUNDRY BAG
SYSTEM AND BY NESTING THE BASKETS SHIPPING COSTS WERE REDUCED.

WWF Sustainable Rattan In The Greater Mekong -- Cambodia
WWF Sustainable Rattan In The Greater Mekong Cambodia
MANNEQUIN
FOR LOCAL MARKET

WAT E R - S U S P E N D E R S
FOR LOCAL KHMER MARKET
WWF SUSTAINABLE RATTAN PROJEKT - RATTAN PRODUCTS FOR LOCAL MARKETS

WWF SUSTAINABLE RATTAN PROJEKT - SCANDINAVIA / MEKONG FUSION I

HAS ITS ROOTS IN A SCANDINAVIAN TRADI-
MEKONG WINDSOR CHAIR

TIONAL HANDICRAFT, THE WINDSOR CHAIR.
ITS A FUSE OF SIMPLICITY, EXPRESSION AND
TRADITIONAL HANDICRAFT MERGING INTO
A MODERN FURNITURE FOR INTERNATIONAL
MARKET. IT IS ALSO AN ATEMPT TO MAKE
THE YOUNG GENERATION KHMERS RE-DIS-
COVER A TRADITIONAL HANDICRAFT AND
THE RATTAN MATERIAL.

WWF SUSTAINABLE RATTAN PROJEKT - SCANDINAVIA / MEKONG FUSION II

THE
RATTAN CONNECTION COLLECTION (RCC)
WITH VALUES AS QUALITY, SIMPLICITY AND FINESS,
“RCC” WAS CREATED WITH THE AIM TO INTRODUCE
CAMBODIAN RATTAN FURNITURE ON AN INTERNA-
TIONAL MARKET. THIS HI-QUALITY RANGE OF CHAIRS
WERE MADE BY SKILLED CAMBODIAN CRAFTSMEN
WITH A SUSTAINABLE MINDSET FROM HARVEST TO FINAL
PRODUCT. THEY ARE MADE OF 100% OF RATTAN AND
TREATED ONLY WITH NATURAL RESINS.

“THE NEST” IS A LOUNGE CHAIR MADE FOR

LOCAL EXCLUSIVE

WWF SUSTAINABLE RATTAN PROJEKT - LOCAL EXCLUSIVE MARKET

A HIGH-END KHMER MARKET. TRADITIONAL
RATAN IS CONSIDERED A POOR-MANS´ MATERIAL.
BY MIXING MODERN WEAVING TECHNIQUES
AND TRADITIONAL FORM LANGUAGE THE NEST
SHOWS HOW RATTAN CAN BE USED TO CREATE
EXCLUSIVE OBJECTS. BY NURTUTING VALUS AS
QUALITY, TIME AND HANDICRAFT WE WANTED
TO REINTRODUCE RATTAN TO KHMER PUBLIC.

PUMPEN - A PNEUMATIC SYSTEM FOR LOVE AND FELLOWSHIP
IKEA LOVE 2010 IN COLLABORATION WITH CLARA LINDSTEN, THERESE BROBERG OCH ANNA PERSSON.

Pumpen - A pneumatic system for love and ellowship
[TILLSAMMANS = TOGETHER]

IN TODAYS SOCIETY PEOPLE TEND TO DEAFEN THEIR CONSCIENCE BY SMS-DONATIONS AND AUTOGIRO
A N

PAYMENTS TO CHARITY. WE WANTED TO CREATE A CONCEPT WERE PEOPLE INVEST THE MOST PRECIOUS
THEY GOT ...TIME. AND WE WANTED THEM TO DO IT TOGETHER WITH OTHERS WHILE HAVING FUN. THE OUTCOME
WAS THE PNEUMATIC INSTALLATION “THE PUMP”. PERSISTENT PLAY IS REWORDED BY A DONATION FROM IKEA
TO THE SWEDISH ORGANIZATION FRIENDS, AN ORGANIZATION DEDICATED TO PREVENTION OF BULLYING.
INSTALLATION IN COLLABORATION WITH IKEA - “LOVE 2010”. IN COLLABORATION WITH WITH THERESE BROBERG, CLARA LINDSTEN, ANNA PERSSON.

Pumpen - A pneumatic system for love and ellowship

JOYRIDE - 21TH CENTURY SOAPBOX CART CONCEPT
MASTER THESIS 2008 - CREATIVE PLAY IN AN URBAN ENVIRONMENT

Joyride, a 21th century soapbox cart concept
CHILDREN
IS
JOYRIDE

MOST OF ALL

HAVING

SOCIAL ASPECTS
Baby
Einsteins
Rougher
Social Climate
Junk Toys
Where do
Parents & Children
meet in the world of
PLAY Less Tim
e
Media
Digital

Limited Storage
Space Increasing
ty
Indoor Activi
Safety
Persecution

“When I was a kid I did not have an Xbox but a sandbox. I did not play
with my friends online, we were playing outdoors. We did not have the Nin-
tendo Wii instead shouted Wiii cycle down the hill. My mom and dad did not
call me on my mobile phone .. they called my name from the open window.
I drank tap water, scraped knees and climbed trees and ... survived.”

EROUPEAN & US MARKETs
PHOTO DIARIES, INTERVIEWS
& WEB QUESTIONNAIRE 4,5-5,5 Years Old
50th Percentil
11,5-12,5 Years Old
50th Percentil

AGE (YRS) MEEN s.d. MIN 5 TH 50 TH 95 TH MAX
2.0 - 3.5 43.7 2.5 38.2 39.0 43.5 47.5 50.0
3.5 - 4.5 46.8 2.8 38.5 41.9 46.6 51.6 52.9
4.5 - 5.5 49.8 2.8 41.5 45.2 49.7 54.5 56.9
5.5 - 6.5 51.9 2.9 43.2 46.6 52.2 56.6 60.2
6.5 - 7.5 54.4 2.8 47.3 49.8 54.1 59.3 62.3
7.5 - 8.5 57.1 2.9 51.5 52.0 57.1 62.0 63.3
8.5 - 9.5 59.4 3.2 49.1 53.7 59.3 64.7 66.9
9.5 - 10.5 60.5 3.0 54.3 55.2 60.6 64.8 67.3
10.5 - 11.5 62.5 3.5 54.6 57.1 62.4 69.2 73.2
11.5 - 12.5 65.0 3.2 58.7 60.1 64.8 69.9 76.7
12.5 - 13.5 68.1 4.2 60.4 61.2 68.0 75.1 79.7
13.5 - 14.5 71.1 4.1 59.0 64.0 71.6 77.6 80.4
14.5 - 15.5 73.9 4.3 62.8 66.8 73.6 80.5 83.4
15.5 - 16.5 76.0 4.4 61.0 69.2 75.9 83.3 85.8
16.5 - 17.5 76.9 4.2 67.5 69.9 77.3 83.0 85.4

Emotion
17.5 - 19.0 77.9 4.3 67.8 70.0 78.7 83.4 85.5

DIY

ERGONOMICS
& SAFETY

PEDAGOGIC, SOCIETY & DESIGN

HISTORY, HERITAGE & TRENDS

IDEA GENERATION

Bring the classical soapbox cart into the 21st Century
Challenge,Entertain, Create and Play.

TEAM WORK
ACTIVATE

SOCIAL EMOTIONAL
SKILL

OUTDOOR ADVENTURE
STORAGE
STATUS
SUMMERTIME
PARENTS
ACTION
CREATIVITY
DEVELOPMENT
FUN FAMILY TIME

DANGER
MAKE TROUBLE
CHALLENGING
SPEED
SAFETY
PARTICIPATION
QUALITY
PERSONAL
GENDERLESS

CHANGE

EXCITEMENT
LOCAL COMPETITION

URBAN ACCESSIBILITY
LOGISTICS NOSTALGIA

FAMILY TEAM WORK

DURABLE

PRANKS PLAY HERITAGE
GAMES

TIMELESS
SUSTAINABLE SPACE

TOGETHERNESS
CHILDREN

JOYRIDE IS A SOAPBOX CART FOR AN URBAN ENVIRONMENT IN FORM
OF A FULLSCALE CONSTRUCTION KIT. IT IS A CART CONCEPT THAT IS
EASY TO ASSEMBLE YET CHALLENGING ENOUGH TO BE EXCITING AND
AT THE SAME TIME MAKE YOU A PART OF THE CREATIVE PROCESS.
NO TOOLS ARE NEEDED TO COMPLETE THE CONSTRUCTION. WHEN IT
IS DISSEMBLED, IT CAN EASILY BE PUT AWAY FOR CONVENIENT FLAT-
PACK STORAGE UNTIL NEXT SEASON.

VINYL CAGE - WIRED RECORD STAND
2004 STORAGE AND DISPLA Y UNIT

Vinyl Cage - Recordstand in collaboration with MUJI
V I N Y L C A G E

Vinyl Cage - Recordstand in collaboration with MUJI
V I N Y L C A G E
CONSIST OF 8.4 M OF POWDER COATED
RECYCLED ALUMINUM WIRE, 1.2 M OF
RUBBER TUBING AND SPACE FOR 100
VINYL RECORDS. IT´S A MODERN STO-
RAGE UNIT FOR OLDSCHOOL VINYL
COLLECTING HIPPSTERS, METALHEADS,
MC´S AND OTHER PROFESSIONAL
MUSIC NERDS

NOAH´S ARK - RADIATION PROTECTION SHELTER
AN EMERGENCY RADIATION PROTECTION SHELTER FOR LUNAR EXCURSIONS IN COLLABORATION WITH NASA-2007

Noah´s Ark - Emergency Radiation Protection Shelter
In Cooperation with NASA 2007

NASA WILL RETURN TO THE MOON BY THE YEAR
OF 2020. A SOLAR FLARE EVENT CAN KILL AN
UNPROTECTED PERSON IN A SINGLE BURST.
NOAH´S ARK IS AN EMERGENCY SHELTER THAT
WILL PROTECT THE LUNAR EXPLORERS FROM
THE HARMFUL EFFECTS OF RADIATION. IF THE
ASTRONAUTS ARE OUT ON AN EXCURSION
WHEN A SOLAR FLARE EVENT OCCURS THE
PRESSURIZED ROVER DRIVES TO PRE-DUG
BUNKERS AND SEALS THE HOLE BY LOWER-
ING DOWN THE CHASSIS. A SHELTER DEPLOYS
UNDERNEATH THE ROVER WHICH THE ASTRO-
NAUTS CAN ACCESS THROUGH ROVER FLOOR.
THE WATER AND FOOD SUPPLIES TOGETHER
WITH THE REGOLITH (LUNAR SOIL) ARE USED
AS A SHIELD TO PROTECT THE ASTRONAUTS
UNTIL THE DANGER IS OVER.

IN COLLABORATION WITH EMILIE HEDÉN AND ISABELLE OLSSON

Solar Flare Event Scenario System Failure Assessment

3x Back-up System Scenario

“Failure is not an option.”
The famous words of Gene Kranz, the legendary flight
controller under the Appolo 13 mission describes
The rover lowers down and
seals the cavity
The shelter structure deploys The rover pressurizes the
shelter
The astronauts transfer down
into the shelter through a hatch
The astronauts are now in
protection, 30min has elapsed.
The astronauts have access to
the LSS through the floor:
NASAs attitude torwards everything that goes out
in the rover floor When outside the shelter,
umbilical cords are used to
-water
-food in space. Every system has to be infallible, and if it
connect to the LSS. -light
-oxygen
-communication system
fails anyways you have to make sure there is at least
-staus up-date
a few more infallable backup system standing by.
Chosen Scenario for further development

Ventilation H2O Power Hygiene Storage
Circulation The water tanks can be Electrical wires and tubing Food Sanity
Pressurizes shelter accessed both from the are arranged so that the ra-
CO2 reduction system rover and the shelter. diation can not penetrate the Food, hygiene articles and waste
shelter through the connec- are stored in cabinets a long the
tion points top side of the shelter
10cm
70cm

50cm

critical angle

10cm 10cm

3cm

25cm
2cm
0˚

Polyethelen Composit

m
25cm 10c

140cm 120 cm 5cm
10cm
130 cm

40cm 0˚

5cm

35cm

100cm

0˚

150cm

EVERY KILO SENT TO THE MOON COST NASA AROUND 10 000 € SO IT IS OF UTTER IMPORTANCE TO ELIMINATE UNNECESSARY
WEIGHT. THE ROVER IS ALREADY CARRYING FOOD AND WATER SUPPLIES WHICH ALSO HAPPENS TO BE A GOOD ISOLATOR
FROM RADIATION. IN COMBINATION WITH THE RIGOLITH IT CAN BE USED AS AN EFFICIENT RADIATION SHIELD FOR THE ASTRONAUTS.

THE ASTRONAUTS RECEIVE A SOLAR FLARE BEFORE THE ASTRONAUTS HEAD OUT THE ROVER DRIVES TO THE CLOSEST PARKS ABOVE...
ALARM AND HURRY BACK TO THE ROVER. ON EXCURSIONS, ROBOTS DIG BUNKERS PREPARED BUNKER...
ON LOCATIONS ACCORDING TO THE PRE-
PLANNED ROUTE OF EXPLORATION.

... AND SEALS THE HOLE BY LOWERING UNDERNEATH THE ROVER A SHELTER DE- IT IS FILLED WITH WATER THAT TOGETHER THE CREW CAN TRANSFER TO THEIR SAFE
DOWN THE CHASSIS. PLOYS... WITH THE REGOLITH (LUNAR SOIL) PRO- HAVEN THROUGH A HATCH IN THE ROVER
TECT THE ASTRONAUTS UNTIL THE FLOOR.
DANGER IS OVER.

DOCLOG - ELECTRONIC LOGBOOK
AN ELECTRONIC TRAVEL UNIT FOR DOCUMENTING YOUR TRAVEL EXPERIENCES -2006

DocLog - Electronic logbook

DOCLOG IS AN ELECTRONIC MAP/LOG
BOOK FOR MARINE ACTIVITIES. WATER
PROOF HARDWARE AND THE FLEXIBLE
SCREEN MAKES IT OPTIMAL IN TOUGH
CONDITIONS AND ROUGH TREATMENT.

TODAY PEOPLE ALWAYS SEEMS TO BE
LOOKING FOR NEW EXPERIENCES AND
ADVENTURES. THERE IS ALSO A STRONG
NEED TO SHARE YOUR EXPERIENCES
WITH OTHERS.

DOCLOG AUTOMATICALLY PLOTS YOUR
JOURNEY ON TO THE WORLD MAP BY
GPS, EVERY DIGITAL RECORDING CON-
NECTED IS FILED ACCORDING TO DATE,
TIME & PLACE IN THE LOGBOOK SECTION
& OFF COURSE ELECTRONIC SEA CHARTS
CAN BE STORED AND USED IN THE DOCLOG.

EXTERNAL ELECTRONIC PRODUCTS
SUCH AS CELL PHONE, SHORTWAVE
SHORT WAVE RADIO TRANSMITTER, CAM-
ERA, DV-CAMERA, SOUND RECORDING
DEVICES ETC, CAN BE CONNECTED VIA
USB, FIRE WIRE OR BLUE TOOTH.
EQUIPPED WITH A FLASH HARD DRIVE,
THE DOCLOG IS EXTREMELY WEATHER
RESISTANT. THE INFLATABLE COVER
ADDS STABILITY WHEN OPERATED ON
DECK.

Sea charts
Log book
Travel map

THE HARDWARE CONSIST OF A SMALL FLASH HARD DRIVE AND THE SCREEN OF AN ADVANCED ELECTRONIC PAPER WHICH IS BENDABLE AND HAVE
TOUCH SCREEN TECHNOLOGY, WHICH IS UNDER ACTIVE DEVELOPMENT. NO ELECTRICITY IS REQUIRED FOR CONTINUOUS DISPLAY, MINIMAL POWER
CONSUMPTION WHEN CHANGING SCREEN IMAGE WHICH MAKES IT VERY ENERGY EFFICIENT

PUMA - DANCE BATTLE
3 WEEK WORKSHOP - PUMA ELECTRONICS BRAND EXTENSION - 2005

Puma Dance Battle - Electronics brand extension for Puma
E
C
N
A
D

Puma Dance Battle - Electronics brand extension for Puma
- BRAND EXTENTION WORKSHOP

IN THE SPORTSWEAR WORLD 2006, PUMA HAS BECOME ONE OF THE HOTTEST PLAYERS, FUSING
TURTLE / FLOAT INFLUENCES FROM SPORTS, FASHION, LIFESTYLE AND TECHNOLOGY.
2 4 6 8 10
RHYTHM
1 3 5 7 9 PUMA IS A PRODUCER OF FOOTWEAR, APPAREL AND ACCESSORIES. A BRAND THAT IS CUR-
2 4 6 8 10 RENTLY SUCCESSFULLY EXTENDED WITH FUTURE PRODUCTS,AS SIMPLE WATCHES AND MOVING
REPETION
1 3 5 7 9 TOWARDS MP3 PLAYERS AND OTHER ELECTRO GADGETS.
HIGHT
DANCE BATTLE CONSISTS SHOE CLIP-ON, WITH A SMALL FLASH HARD-DRIVE, A MICRO PROC-
ESSOR AND A GYROSCOPE, TRACKING THE MOVEMENT OF THE SHOES IN ALL AXIS. THE MOVE-
AIR TIME MENTS ARE COMPARED TO PRE-PROGRAMED TEMPLATE, MEASURING THE ACCURACY OF THE
Y
RELATIVE
DANCE MOVES. PUMA DANCE BATTLE IS A PARASITE DESIGN THAT “PUMAFIES” ITS
POSSITIONING COMPETITORS

-Rotation ROTATION X “WITH PUMA DANCE BATTLE YOU CAN BLAST YOUR BOOM-BOX AND CHALLENGE
Z
-Air Time YOUR BUDDIES TO A FIERCE DANCE BATTLE IN THE MIDDLE OF THE STREET”
-Hight
-Rhythm
-Relative Possitioning

ICE BREAKERS - RELIVES UNCOMFORTABLE SILENCE
A PROJECT ABOUT HUMAN BEHAVIOR FOR “ IT´S ALL IN YOUR HEAD” EXHIBITION, DESIGNERS BLOCK 2006

Ice Breakers - Relives uncomfortable silence
“It´s all in your head” was an exhibition at Designers Block,
Milano 2006, based on a workshop outside the compulsory
curriculum

IceBreakers is a project about human behaviour, cre-
ated together with Susanna Löfgren.

We explored superstition, everyday phobias, silly
habits and embarrassing moments that people come
across in everyday life. The challenge was to translate these
states of mind/ situations to design.

Almost every one finds it embarrassing when it becomes
total silence. You struggle to find a new topic, but in
vain…

Icebreakers is a product that has taken advantage of our
sense of smell, the sense which is most connected to memo-
ries. The package consists of small capsules prepared with
different aromatic liquids with easy recognizable and
specific scents. Each of the five capsules contains a unique
smell. When a capsule is dropped it brakes and releases
a characteristic aroma that can’t be missed, the smell
evokes memories and a conversation topic that both
parts can relate to is at hands.

Ice Breakers - Relives uncomfortable silence
dentist

ILLUSTRATIONS, 3D & RENDERINGS
FREELANCE WORK 2008-2010

Illustrations, 3D & Renderings - Freelance work for Ericsson Communication & Susanna Löfgren Design

Illustrations, 3D & Renderings - Misc Product Sketches

Illustrations, 3D & Renderings - Freelance work for Axis
2.2

Q1910 Side & top View

P3344 S i d e & To p V i e w

2.1

A
User Case side view with Q1910 and P3344

A

User Case top view with Q1910 and P3344

B

270

180

Illustrations, 3D & Renderings - Freelance Illustrations

Portfolio Oct 2011 P.Brolund

Recommandé

Recommandé

Contenu connexe

Similaire à Portfolio Oct 2011 P.Brolund

Similaire à Portfolio Oct 2011 P.Brolund (20)

Dernier

Dernier (20)

Portfolio Oct 2011 P.Brolund