To introduce Pepsi NEXT on digital channels, the Barbarian Group partnered with an up-and-coming startup called TaskRabbit, an online marketplace for users to outsource their simple errands and tasks to local trustworthy people. Select contest winners outsourced their errands/tasks for an hour and spent their newfound extra time sampling Pepsi’s new low-sugar product.

1. PEPSI NEXT &
TASKRABBIT
Community Sampling Through New Partnerships
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2. HI! I’M KRISTIN MAVERICK
FROM
THE BARBARIAN GROUP.
@KMAVERICK
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3. PEPSI NEXT: THE START
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5. FAN REACTIONS EXTENDED THE CONVERSATION
ON SOCIAL
Throughout the campaign’s run, we shared our favorite winner photos and stories to Twitter and
Facebook. Following the campaign, a Facebook album showcased the number of ways people
enjoyed Pepsi NEXT.
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6. WINNERS SHARED THEIR EXCITEMENT ON
FACEBOOK AND TWITTER BACK WITH US
200 people shared the Extra Hour to social media directly from the entry page, and a number of
winners shared the experience on their social media pages and ours.
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7. WHAT’S NEXT?
Fan Submitted Pepsi NEXT “Unbelievable” content from Unbelievable Pepsi NEXT
photos dedicated blogs and media sites Party Pinterest Contest
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8. THANK YOU!
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