Case Study for CareOregon showing the design, research, information architecture and branding for their website redesign.

1. C AREOREGON
C A S E S T U DY

2. ABOUT C AREOREGON
CareOregon is a Medicare and
Medicaid provider for Oregon
residents. Their mission is to provide
quality care for all, starting with its
members.

3. WEBSITE BEFORE

4. SURVEY RESEARCH
In the last 30 days, how often did you access the Internet at work?
How often did you visit the CareOregon Web site?

5. SURVEY RESEARCH
When you are seeking health-related information,
which of the following sources are you likely to use?

6. Members :
Age: 24
Education: High School Diploma
Occupation: Part-Time Waitress
Income Level: Low
Site Most Used: Facebook
Access to Internet
Health Knowledge
CareOregon Familiarity
Web Savviness
Usage Needs:
• Access benefits information – medical/pharmacy
• Info about CareOregon health plans
• Access forms
• Access to support networks for chronic conditions
• Tips on healthy living / wellness
• Contact CareOregon

7. Providers :
Age: 29
Education: Associates Degree
Occupation: Clinic Staff
Income Level: Lower Mid
Site Most Used: MSN
Access to Internet
Health Knowledge
CareOregon Familiarity
Web Savviness
Includes family practitioners, skilled nurses, hospital workers,
vision providers, specialists, mental health providers. Most of
the providers are physicians (13,687), and groups of providers
(4,085) and some advance practice nurses (1,637).
Each is accustomed to working with Medicare and Medicaid
cases. About half of them access CareOregon.org at least
several times a week. They have interest in accessing health
news and industry blogs. They also need to access information
and complete tasks in order to serve the CareOregon
member base.
Usage Needs:
• Log into portal for status • Access formularies
• View benefits plan • Access and submit forms
• Check patient eligibility • Contact Provider Services
• View provider manuals

8. CareOregon Sitemap v1.19
Find a Provider | Contact Us | Select Language | Provider Login | Jump to... | AA
Legend: New Content Link to Another Location Design Comp Exists Phase 2 Item
LOGO Search
1.01 Benefits Summary
1.02 New Member Checklist
1.03 Find a Provider 1.04.1 Rx lookup
1.04.2 Formulary Update For Members | For Providers | Our Health Plans | Health & Wellness | Transforming Health Care | About Us | Contact Us
1.04 Rx Questions
1.00 1.04.3 Mail order Pharmacy Form
For Members 1.05 Helpful Links
1.04.4 Pharmacy Reimbursement
1.06.1 2010 Plus Member handbook
1.06.2 2010 Standard Member Handbook
1.06 Member Handbook 1.06.3 Oregon Health Plan Client Handbook
Transforming Healthcare
Providers
1.07 Common Questions 1.06.4 Request a Handbook Image
1.08 Member Forms 1.07.1 Glossary of Terms Members
2.01 Provider Portal Login Health Policy
2.02 Provider Forms and Policies
2.03.1 Formulary List
2.03 Pharmacy Help Desk
2.04 Provider Manual
2.03.2 Form Request Do you plan to vote in Together, we can make healthcare better for all.
the next ballot measure
2.05 MMIS / DHS
2.00 2.06 CareNews
election? !"#$%#$&'()*+),'--*.$/)0')")(1-2$#)'3)*(*4"45$+6)78*,8)7$)2$9*$5$)7*99)#$+190)*()8$"908)
For Providers
2.08 Accessing Resources 2.11.2 Tobacco Cessation
Definitely ,"#$)0#"(+3'#-"4'(:);'#$-)*<+1-)/'9'#)+*0)"-$0),'(+$,10'#:
· !==>)))))))))))))))))))))))· ?$9$"+*(&)@*-$)0')!"#$)))))))))))))))))· %08$#))))))))))))))
2.11.3 Immunization Schedules
2.10 Primary Care Renewal (5.01.2)
2.11.4 Chronic Heart Failure Possibly
2.11 Best Practice and Health
Promotion 2.11.5 Diabetes · A!?)))))))))))))))))))))))· %08$#))))))))))))))))))))))))))))))))))))))))))))))))· %08$#
2.12 Provider Updates 2.11.6 Early Childhood Cavity Prevention Unlikely
2.13 Provider Support 2.11.7 ADHD
2.11.8 Lead Poisoning Submit
3.01.1 Plan Overview
3.01 Medicaid Services / OHP 3.01.2 Qualification Guidelines Primary Story Here
3.01.3 Contact
3.01.4 Apply Now CareOregon Wireframes v1.12 Wed Feb 09 2011 3.05 CareOregonAdvantage.com
3.02.2 Contact News Item Title Here Lorem ipsum dolor sit amet, consectetur adipiscing elit.
3.00
Our Health
3.02 Medicare Plans
3.02.3 Qualification Guidelines July 23 2010 Nullam cursus justo eget massa lobortis porttitor. Sed vitae
Plans 3.02.4 Common Questions
Lorem ipsum dolor sit mauris orci, ac cursus neque. Lorem ipsum dolor sit amet,
3.03 What Does CareOregon Offer? 3.02.5 Apply Now
amet, consectetur consecutor. Search | Find a Provider | Provider Login | Jump to...
| AA
3.04 How to Apply 4.01.1 Nutrition & Activity
adipiscing elit. Nullam
3.05 CareOregonAdvantage.com
4.01.2 Immunizations
4.01.3 Preventative Health Screenings cursus justo eget CareOregonImage
Video /
4.01 Staying Healthy
4.01.4 Quitting Tobacco massa lobortis porttitor. Advantage 1 | 2 | 3
< Go to CareOregon.org
4.01.5 Flu Sed vitae mauris orci,
4.01.6 Alcohol / Drugs ac cursus neque.
4.01.7 Interactives
More... For Members | For Providers | Our Health Plans | Health & Wellness | Transforming Healthcare | About Us | Contact Us
4.02.1 Diabetes Latest News, Articles and Presentations
4.02.2 Pnuemonia -----------------------------
4.02.3 Asthma
July 23 2010
Care Oregon Advantage | CareOregon Advantage Plus | CareOregon Advantage Star
4.02.4 Heart Failure Event Title Here 1 | 2 | 3News Item Title Here
4.02 Common Health Conditions 4.02.5 Depression Lorem Ipsum Dolor SIt Amet
4.02.6 COPD
Lorem ipsum dolor sit Image
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam cursus justo eget
4.02.7 Chronic Pain Mgmt
amet, consectetur massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More... ipsum dolor sit amet, SIt Amet
Lorem
Lorem Ipsum Dolor consectetur
0.00
4.00
4.02.8 ADHD
adipiscing elit. adipiscing elit. Nullam cursus justo eget
Health &
More... July 23 2010
massa lobortisdolor sit amet, vitae
Lorem ipsum porttitor. Sed consectetur
CAREOREGON 4.02.9 Mental Health
Wellness
BRANDED IMAGE HERE
Video Spot Title Here
BRANDED IMAGE HERE
4.03.1 Pregnancy and Healthy Moms
adipiscing elit. Nullam cursus justo eget
mauris orci, ac cursus neque. Lorem
4.03.2 Healthy Children Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam cursus justo eget
ipsum lobortis porttitor. Sed vitae
massa
Video /
4.03 Family Health
4.03.3 Text4Baby™ Image
massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More... dolor sit amet,
4.04 CareOregon Videos
4.03.4 Women's Health
CareOregon mauris orci, ac cursus neque. Lorem
4.03.5 Men's Health
wants your help. July 23 2010 ipsum dolor sit amet,
4.03.6 Teen Health
4.03.7 Senior Health Image
News Item Title Here
4.06 Member Stories 4.04.1 Submit your story Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam cursus justo eget
Find out ways you massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More...
4.07 CareLink Newsletter
can get involved >
4.08 Subscribe to Updates 5.01.1 CSSI
4.09 Discussion Boards 5.01.2 PCR
Find a Provider 2010 Rx Lookup
July 23 Access Documents Contact Customer Service
5.01 Providers 5.01.3 Learning Opportunities News Item Title Here
Search in Lorem area: dolor sit amet, consectetur adipiscing elit. Nullam cursus justo eget
your ipsum Select Plan Type
Image
5.01.4 Program / Event Opportunities Enter Zip Within 5 mi Find a Provider
5.01.5 Presentations massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More...
5.01.6 Global Partnerships
Advanced Options
5.00
5.02.1 Member Advisory Council July 23 2010
Transforming
Video Spot Title Here
Connect with Us
Health Care 5.02.2 Issues
Why Join a Local Oregon Health Plan?
Copyright © 2010 CareOregon, Inc. All rights / reserved. CareOregon Advantage | About Us | Careers | News | Contact Nullam Map | TwitterWhat you
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Us | Site cursus justoFacebook
| eget
5.02 Members
5.02.3 Contact Your Legislator
Video
need to know:
5.02.4 How to Get Involved
Image
massa lobortis porttitor. Sed vitae mauris orci, ac cursus neque. More...
Image
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur
5.03 Health Policy 5.03.1 Initiatives
consectetur adipiscing ety MoreIf you have Medicaid & Medicare >
Articles>
5.03.2 Partnerships adipiscing elit. Lorem adipiscing elit. Lorem ipsum
6.01 Who We Are
5.03.3 Links ipsum elit. dolor sit amet, consectetur adipiscing elit. If you have Meidcare only >
6.02 CareOregon's Vision
6.03 Board of Directors
Speak to someone now > Learn about the CareOregon Advantage >
6.04 Health Policy (5.03) How to Join
6.05 Fast Facts 6.05.1 FAQs
6.06 Annual Report 6.07.1 Interviews
6.07 Press 6.07.2 Press Releases
Copyright © 2010 CareOregon, Inc. All rights reserved. Customer Service: 1-800-224-4840 | Contact Us | Press | Careers to Join | Sitemap
How | Privacy
6.0 6.07.3 Press Packet
About Us 6.07.4 Interview Requests
6.08.1 Employee Stories

9. P H OTO G R A P H Y

10. C AREOREGON LEXICON
compassion >> empathy
quality >> excellence
involved >> vibrant
transformative >> renewal
health >> wellness
support >> care

11. C O L O R PA L E T T E

12. PROPOSED TYPOGRAPHY
Title Treatment
Gil Sans Regular
Sub Title Treatment
Sub Title Treatment
Gil Sans Light
Default Copy
Trebuchet Regular
Hyperlink Hyperlink
Trebuchet Regular

13. H O M E PAG E

15. C R E AT I N G B R A N D S I G N I F I C A N C E