The document discusses how to analyze if a website has been affected by Google's Penguin update and how to recover. It recommends checking analytics for traffic drops, auditing link profiles for unnatural or exact match links, removing problematic links, building new natural links through social media engagement, and creating unique content to earn rankings organically over time rather than relying on unnatural links. The key is analyzing the impact, cleaning up the site's links, and rebuilding the brand through high-quality content and social engagement.

1. Analyze if you've been
hit by Penguin and
move on.
PER ERIKSSON

2. April 24th…
April 24th…

3. Penguin is designed to target
spammy links (with anchor text).
Per Eriksson | @PerfektEriksson

4. Many websites have been hit
by Penguin..

5. • Per Eriksson | @PerfektEriksson

7. If you’ve been hit..

8. You're probably hit by keyword
or page level..
Per Eriksson | @PerfektEriksson

9. You can find out

10. By testing to rank an easy keyword on a
page where a keyword dropped.
Per Eriksson | @PerfektEriksson

11. And if it’s on a Page level?

12. Move the content to a new page and make
the “punished” page 404.
Per Eriksson | @PerfektEriksson

13. Can I 301-redirect the
“punished” page to the new?

14. No, the penalty flows with 301.
Via slideshare.net/ianhowells/life-after-penguin
Per Eriksson | @PerfektEriksson

15. Check your Google Webmaster
Tools mailbox.
Per Eriksson | @PerfektEriksson

16. Got unnatural inbound links
message?

17. Then you might have been hit..
This means that
Google has lost the
trust in your entire
site
Per Eriksson | @PerfektEriksson

18. And a message without warning
icon?
”We are taking
very targeted
action on the
unnatural links”
Per Eriksson | @PerfektEriksson

19. One client.

20. Got this message.
Per Eriksson | @PerfektEriksson

21. But all links looked fine.

22. Can still rank?

23. Sure can 
Per Eriksson | @PerfektEriksson

24. Look for a significant reduction
of organic traffic in Analytics.
Per Eriksson | @PerfektEriksson

25. Use panguintool.com!
Per Eriksson | @PerfektEriksson

26. Okay, you've been hit.
Time to do the recovery
job and move on.

27. Check your link profile.

28. Some great tools for this:
• majesticseo.com
• opensiteexplorer.org
• Google Webmaster Tools
• Excel
• Per Eriksson | @PerfektEriksson

29. Your link profile should be
dominated by..

30. Branded anchors.
Per Eriksson | @PerfektEriksson

31. Naked URLs.
Per Eriksson | @PerfektEriksson

32. Universal anchors.
Per Eriksson | @PerfektEriksson

33. Hybrid-branded anchors.
Per Eriksson | @PerfektEriksson

34. If your link profile isn’t
dominated by these groups..

35. You're in a dangerous zone and should
adjust it.
Per Eriksson | @PerfektEriksson

36. Go through your external links and remove
bad and suspicious links. Especially links
with exact match.
Per Eriksson | @PerfektEriksson

37. You probably need to clean up a lot of
links and build new, fresh, good links to
recover.
Per Eriksson | @PerfektEriksson

38. You will have to do a
lot of manual work.

40. tools.seogadget.co.uk
Per Eriksson | @PerfektEriksson

41. linkresearchtools.com
Per Eriksson | @PerfektEriksson

42. Site wide links can be dangerous, even if it's
branded/naked/universal anchors.
Per Eriksson | @PerfektEriksson

43. Web directories can hurt you. A bunch of web
directories got de-indexed after Penguin.
Per Eriksson | @PerfektEriksson

44. Found bad links on other
websites?

45. Email the website owner and ask nicely if they
can remove or change the link.
Real example
Per Eriksson | @PerfektEriksson

46. If that doesn’t work?

47. Submit a reconsideration request to Google
and tell them everything.
Per Eriksson | @PerfektEriksson

48. Both Panda and Penguin tells us that
Google are done playing.

49. Start building your brand and you will
get links naturally.

50. Build your brand with social
media.

51. Create engagement on Facebook.
(Tips: Use likealyzer.com to analyze your Facebook page)
Per Eriksson | @PerfektEriksson

52. Upload videos to YouTube.
Per Eriksson | @PerfektEriksson

53. Upload photos to Pinterest.
Per Eriksson | @PerfektEriksson

54. Create engagement on Twitter.
Per Eriksson | @PerfektEriksson

55. Create engagement on Google Plus.
Per Eriksson | @PerfektEriksson

56. Choose those social medias that fits your
industry best!
Per Eriksson | @PerfektEriksson

57. Use socialcrawlytics.com.
Per Eriksson | @PerfektEriksson

58. Some more tips.

59. Create unique and memorable content.
Per Eriksson | @PerfektEriksson

60. Invest in design and UX.
Per Eriksson | @PerfektEriksson

61. Do something good for the
industry.
Per Eriksson | @PerfektEriksson

62. Earn your ranking.
Per Eriksson | @PerfektEriksson

63. Then you’re prepared for the future.
Per Eriksson | @PerfektEriksson