Marketers are learning that today's more advanced content management systems (CMS) provide flexible, full-featured and easy-to-use tools to make frequent and rapid content edits without IT involvement. Modern content management systems make it easier to improve search engine visibility and provide powerful ways to engage website visitors. This presentation explains how Perficient's Sitecore CMS implementation optimized Perficient.com and enabled the delivery of fresh, engaging content to our visitors. Within a year of the site re-launch, Perficient experienced a 142% increase in traffic to the site, while blog visits have increased 95% and white paper downloads have increased 113%.

1. Increasing Website
Engagement
with Sitecore CMS

2. Agenda
• About Perficient
• Setting Goals
• Design
• CMS
• Customizing Sitecore
• Ensuring Success
• Achieving our Goals
• Traffic and Leads
• Our Work with Clients
#sitecore

3. Speakers
Erin Moloney
Director, Digital Marketing & Social Media | Perficient, Inc.
Sitecore Certified Marketer
@ErinE
Jamie Stump
Sitecore Practice Architect | Perficient, Inc.
2013 Sitecore MVP
@JStump29
#sitecore

4. About Perficient
Perficient is a leading information technology consulting firm serving clients
throughout North America.
We help clients implement business-driven technology solutions that integrate
business processes, improve worker productivity, increase customer loyalty and create
a more agile enterprise to better respond to new business opportunities.
#sitecore

5. Perficient Profile
• Founded in 1997
• Public, NASDAQ: PRFT
• 2012 revenue of $327 million
• Major market locations throughout North America
• Atlanta, Austin, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas,
Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans,
Northern California, Philadelphia, Southern California, St. Louis and Toronto
• Global delivery centers in China, Europe and India
• ~2,000 colleagues
• Dedicated solution practices
• ~85% repeat business rate
• Alliance partnerships with major technology vendors
• Multiple vendor/industry technology and growth awards
#sitecore

6. Our Solutions Expertise
Business Solutions Technology Solutions
• Business Intelligence • Business Integration/SOA
• Business Process Management • Cloud Services
• Customer Experience and CRM • Commerce
• Enterprise Performance Management • Content Management
• Enterprise Resource Planning • Custom Application Development
• Experience Design (XD) • Education
• Management Consulting • Information Management
• Mobile Platforms
• Platform Integration
• Portal & Social
#sitecore

7. A Sitecore Certified Solution Partner
Perficient has designed and delivered
numerous large, public-facing sites powered
by Sitecore.
• Perficient is a Microsoft National Systems Integrator
(NSI) Partner
• Sitecore Practice is situated within Perficient’s
Microsoft Group to provide the highest value to
clients
• Perficient & Sitecore have a long term relationship;
25+ Sitecore certified consultants
• One of less than 20 partners with Sitecore Customer
Engagement Platform (CEP) certification
• Perficient’s community thought leader and architect,
Jamie Stump, awarded Sitecore’s Most Valuable
Professional Award
• Perficient.com wins Site of the Year for Best Partner
Site in 2012
#sitecore

8. Poll

9. Poll

10. Setting Goals
Our Website Goals:
In order to reach and engage with our target audience, Perficient needed a website
that would establish visibility and increase credibility in the IT consulting space. To
do so, the website needed to:
1. Inform about Perficient’s services (brochure site)
2. Engage: Demonstrate thought leadership (content marketing & social media)
3. Convert: Drive completion of lead forms (opportunities for sales)
Redesign Goals:
Design • Updated look and feel
• Frequency
CMS • Efficiency
• Relevancy
#sitecore

11. Design
Design
Outdated design was not reflective of the
expertise that exists within Perficient
UX & Design Process Included:
Competitive Analysis
Site Architecture Exercises
Usability Testing
Prototypes (9)
Semantic Differential Testing
Client Feedback
#sitecore

13. Prototypes
#sitecore

14. The Winning Design
1. Better User Experience
2. More Modern Look and Feel
3. Better Representation of Brand
#sitecore

16. Poll

17. Poll

18. Why a CMS?
Why a CMS was needed:
SCALE – Perficient is a fast-growing company.
Frequency Efficiency Relevancy
• Update design • Update • Automatically
& content content more display
more quickly related
frequently – content in
good for users relevant
and search places
engines. • Integrate
social content
#sitecore

19. How We Selected Sitecore
Ease of Use Based on .NET
Out of the Box
Scalable
Functionality
SEO
#sitecore

20. How We Selected Sitecore
Gartner Magic Quadrant report for Web
Content Management
“
Integrated analytics, engagement,
social capabilities and campaign
management make Sitecore's solution
accessible for marketers themselves,
rather than requiring the IT
organization's involvement.
Engagement analytics give marketers
more autonomy in optimizing customer
”
engagement across channels.
Nov 2011
#sitecore

21. How We Selected Sitecore
Forrester Wave: Web Content Management For
Digital Customer Experience
Social
“
Sitecore takes an all-in-one
approach to DX management with Personalization
an offering that includes WCM and
tools for analytics, marketing Mobile
automation, email, mobile,
eCommerce and social. Marketing Automation
The user experience is consistent
”
Web Engagement Mktg
and workflows are integrated.
Sales Intelligence
Cloud Computing
Q2, 2013
#sitecore

22. Poll

23. Working on Sitecore
A Content Manager’s Perspective
Easy editing interface:
One-click to review in staging environment.
One-click to publish.
#sitecore

24. Customizing on Sitecore
Content Marketing Pages with Social Sharing
Social sharing buttons are featured across the site, such as on white
paper and webinar pages, for one-click sharing on social networks

25. Customizing on Sitecore
Listing out Content
Marketing Assets
• White Papers
• Webinar Recordings
• Articles
• Case Studies
• Awards
• News Releases
• Etc.
Features
• Filter & Sort by date
• Feature latest
• Customize HTML
#sitecore

26. Customizing on Sitecore
Content Feeds
Leverage RSS to feed external
content in dynamic ways.
Surface list content to homepage
and other pages.
#sitecore

27. Customizing on Sitecore
Modules
• Content ‘modules’ feed relevant content into every area of the site.
• Visitors receive a wealth of relevant content wherever they are on
the site.
Examples:
Blog posts
Awards
Case Studies
White papers
Upcoming events
Upcoming webinars
Recorded webinars
News releases
HTML custom module
#sitecore

28. Ensuring Success
How Perficient Ensures Successful Sitecore Implementations
1. In-house Full Service Design 7. Provide Contextual Options and
Agency (Perficient XD) Best Fit Recommendations
2. Technical Expertise and Toolkit 8. Experienced trainers for your
technical and non-technical
3. Certified Developers teams
4. Microsoft NSI / Multiple Gold 9. Thought Leadership
Certifications
10. Ongoing Support
5. Enable Methodology
11. Commitment to Success
6. Clear and Concise
Communicators
#sitecore 2

29. Achieving Frequency
1. Homepage carousels are simple to design, easy to swap out and rotate
2. Homepage events automatically update as others expire
3. Blog feeds across the site are automatically updated via RSS
4. Add a new white paper to the list page, it is added in all relevant spots

30. Achieving Efficiency
1. News is published quickly
2. Dynamic content, automated but with control
• Blog content automatically shows up on relevant pages
3. Content can be scheduled to publish
4. Business units requesting edits are surprised with quick turnaround
5. Sitecore has already enabled us to scale:
2011: 2013:
500 pages 2,400 pages
#sitecore

31. Achieving Relevancy
Relevant content shows up all over the site via modules

32. #sitecore
-
100,000
120,000
160,000
180,000
140,000
20,000
60,000
80,000
40,000
January, 2011
March, 2011
May, 2011
July, 2011
September, 2011
November, 2011
January, 2012
March, 2012
May, 2012
July, 2012
September, 2012
Traffic to Perficient.com
November, 2012
January, 2013
March, 2013
Visits
Sitecore
Page Views
Redesign &
Implemented
Traffic Increased

33. Traffic Increased
Search engine optimization (SEO):
Title tags, keyword tags and other metadata are content-managed by Sitecore
Code is simple and easy for search engines to crawl. Redesign &
Sitecore
% of Visits - Org Search Implemented
70%
60%
50%
40%
30%
20%
10%
0%
#sitecore

34. Leads Increased
2011 to 2012
White Paper Downloads - 113% increase
Website Contact Form – 83% increase

35. Sitecore Digital Marketing Suite
DMS:
• Targeting
• Marketing automation
• Content
personalization
Will allow us to:
1. Follow up with online
leads with relevant
messaging
2. Increase online
conversion rates and
enhance lead volume
#sitecore

36. Wealth of Sitecore Implementations
1. Clients Ranging from Fortune 2000 – Fortune 25
2. Sampling of Perficient Sitecore Implementations
1. Multi-sites
2. Sitecore Digital Marketing Suite (DMS) Capabilities
3. Responsive Design or Sitecore Devices
4. Multilanguage
5. Systems Integration
3. Sampling of Industries
1. Healthcare
2. Manufacturing
3. E-Commerce
4. Advertising
5. Financial
#sitecore

37. Connect with Perficient
New & improved Office
365: Is it right for your
business?
bit.ly/14tNkXe
#sitecore 37

38. Thank you for your time
and attention today.
Please visit us at Perficient.com