Google and Perficient together present this webinar about the benefits of deploying enterprise search; How search architecture solutions such as Google's Enterprise Search products aid in quicker retrieval of enterprise data and information.

1. 1
Google Search Appliance -
Return on Information with
Universal Search
Scott Goodhew Chad Johnson
Search Channel Mgr Google Practice Mgr
Google Enterprise Perficient

2. 2
Agenda
2
Perficient & Google
Overview
Google Search Appliance
Overview
• Business Problem &
Return on Information
• Features
Customer Use Cases
Q&A
Watch a live audio &
video recording of this
webinar at:
Perficient.com/webinars

3. About Perficient
Perficient is a leading information technology consulting firm serving
clients throughout North America.
We help clients implement business-driven technology solutions that
integrate business processes, improve worker productivity, increase
customer loyalty and create a more agile enterprise to better
respond to new business opportunities.

4. Fast Facts about Perficient
Founded in 1997
Public, NASDAQ: PRFT
17 locations throughout the U.S. & Canada:
• Austin, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver,
Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans,
Philadelphia, San Jose, St. Louis and Toronto
1000+ employees
Dedicated solution practices
Served 400+ clients in past 12 months
Alliance partnerships with major technology vendors
Multiple vendor/industry technology and growth awards

5. Perficient’s Solutions

6. 6
Google’s Mission
make it universally accessible and useful
Web Video Books
Organize the world's information andallall
News Enterprise Content

7. 7
Google Enterprise
1,000+ people dedicated to Enterprise
Backed by Google’s core research and development
Provides Google-quality search across all Enterprise Content
Over 30,000 active appliance customers
Mission:
Organize your company’s information and
make it accessible and relevant to authorized users

8. 8
Finding information on the Internet

9. Finding information inside the enterprise
9
Finding information in the enterprise

10. Impact on Productivity & Decision Making
10
1
2007 Accenture survey of middle managers
2
Butler Group research
3
McKinsey Global Executive Survey of 7,800 executives in 132 countries
Employee Productivity
• Middle managers spend more
than 25% of their time searching
for information necessary to their
jobs, and when they do find it, it is
often wrong1
• As much as 10% of a company’s
salary costs are wasted on
ineffective searches2
Making Decisions
• 29% of CEOs/CIOs said it is
difficult to find information on
which to make company-wide
decisions3
• 40% of other senior managers
reported the same3

11. 11 1
MarketingSherpa, Landing Page Handbook)
And on company websites, navigation
doesn’t cut it
11
Many
navigation
options
But where is the
Search Box?
And fancy
content
Visitors spend an average of 8 seconds before
deciding whether or not to remain on a website1

12. 12
Users want search on websites
1
Jupiter Media Matrix
2
eTailing Group
3
Harris Interactive
Site navigation
Find Products
Customer Self-Service
When navigation attempts fail, 50% of
users will turn to search1
In a study of 2,000 shoppers, 71%
used keyword searches to find
products2
90% of consumers who have made an
online purchase said they used site search
to access self-service content3

13. 1313
What is the Google Search
Appliance?
It’s “Google in-a-Box”… designed to offer your
organization the same relevancy,
comprehensiveness and performance you
know and love from Google.com…

14. 14
Historical Roadmap
“Universal Search”
“Return on Information”

15. Google’s Search Philosophy
15
User
All information
‘Real-time’ data
Customizable and extendable
Reach
Highly secure architecture
Standards-based
Leverage existing security
Security
Intuitive, unified results
Highly relevant
User-friendly innovation
Large corpus search
Cross-enterprise management
Flexible infrastructure
Scale

16. Intranet
SharePoint
16
Focus on the user
Universal Search for Business
Employee
Directory
Content
Management
Wikis
File share
“It now takes our sales executives 15 seconds to find something they
used to burn 30 minutes looking for”
– Jim Cahill, Emerson Process Management

17. 17
Google Search Appliance
File
shares
Intranets Databases
Enterprise
applications
Content
Management
Universal Search: Powered by Google Search
Appliance
• Documentum
• SharePoint
• FileNet
• Livelink
• Any other
system
• Over 200 file
formats
• MS Office,
PDF, HTML,
etc.
• Web servers
• Portals
• Oracle
• SQL Server
• MySQL
• DB2
• Sybase
• ERP
systems
• Business
intelligence
systems

18. 18
High relevance that gets even better
automatically

19. 19
User-Centric Features
Search-as-you-Type

20. 2020
Personalized Search Experience
Marketing Engineering

21. 21
The future of Reach & Security…

22. 22
Google supports every type of enterprise
security available
• LDAP
• Kerberos
• Forms-based SSO
• X.509 Certificates
• NTLM v1 & v2
• Windows Integrated
Authentication
• SAML API

23. 23
New! Universal Login: Easily integrate across
heterogeneous security systems
NTLM
Forms
Authentication
Connector
SPI

24. 24
Connectivity to ECM Systems
“Within a day we were crawling dozens of SharePoint sites. It was
truly remarkable.” – Oliver Tsai, Sunnybrook Health Sciences
3rd Party Connectors
Portal
K-M
Google Connectors
Aqualogic

25. Drop-in Portal Integration
25
Use the Google Search
Appliance to provide unified
search across all your cloud
and firewalled content
exposed through Google
Sites
Drop-in WebPart for
Microsoft Sharepoint
gives enterprises high
quality search and easy
integration with their
existing assets

26. 26
Secure
Real-time access to
business information
Real-Time Access to Business Applications
“The Google Search Appliance with OneBox is our command line
interface to our world …adding more content and additional OneBox
interfaces will only increase the value to our organization”
– Danny Perri, BOC Gases
Access to real-time business data with OneBox

27. 27
Customized to Your Business
User Interface
•Custom look & feel
•XML API
Security
•Custom security
environment
•SAML SPI
Content
•Connector
framework
•Real-time data
with OneBox API

28. 2828 Google Confidential
Advanced search reporting
• Detailed click through
data
– Search results available
through search logs
• Rich search behavior
information
– End-user choices
– Queries with no clicks
– KeyMatch clicks
– Etc.
• Integrate with Google
Analytics
– Full site tracking
Track every user, click, and query

29. Traditional search systems architecture
29
+
Disaster
Recovery
Server
+
Patch
Deployment
Management
Server
+
Volume
License
Management
Server
Database
Servers
SAN
Storage
Load Balancing
Server
Index
Servers
Front-end
Web Servers
Identity
Server
Query
Servers

30. Google architecture
30
10 million docs in a box…

31. Two simple product models: effortless scale
GB-7007 New! GB-9009
Up to 10M docs 10M - billions of docs
3X computing power of previous GB-1001
Upgrade license points with no HW or SW
change
5X smaller than previous GB-8008
Powered by latest Dell R710 hardware
and Intel Xeon 5500 processors

32. The Alternative is Software Complexity
Google Approach
(based on # of documents)

33. 33
30,000
Enterprise search customers
Companies have made their choice

34. Results for our customers
34
Actual Data from a Large Pharma Customer

35. Users want Google
35
Increased search queries by 750%
After switching to Google, more end users are searching:
90% of website visitors
use Google search
Large Pharma
Company
Increased queries from
1,800/day to 8,200 /day
Site visits up 400%
Overall search satisfaction up 66%
Engineer search satisfaction up 74%
100 hits in first 2 hours
Internal searches up 80%
Public website searches up 90%
85% search satisfaction
Search queries up 900%
Daily queries up 70%
Intranet traffic up 300%

36. 36
Case Study: Mercer
• ~2 million docs scattered across ECM system
(Livelink) , SharePoint, and intranet portal
• Field professionals couldn’t find right docs–
losing productivity and slowing client service
Challenge
• Conducted RFP with many vendors
• Chose GSA due to ease of use, accuracy, and
low total cost of ownership (TCO)
• Integrated with Livelink, SharePoint, and
intranet portal (MercerLink)
Solution
“Mercer is very client-focused. A fast, accurate search is a must in this
environment.”
“The Google Search Appliance won hands-down. The fact that the Google Search
Appliance provided connectivity to Livelink and SharePoint was a major selling
point.”
Haroon Suleman, Lead Enterprise Search Architect
Testimonials
19,000 global employees
Intranet
Portal

37. 37
Honeywell: SharePoint, Intranet, Website
• Internal site:
• 1,000,000 docs - project plans, presos, etc.
130,000 unique visitors / month
• Website:
• 400,000 files - catalogs, data sheets, etc.
• 400,000 unique visitors/month
Problem
• Deployed 2 GB 1001’s and a GB 5005
simultaneously
• Took both out of the box, plugged them in,
and within one day, had tested and
optimized the appliances
• Indexing content in SharePoint
Solution
• Manage information more effectively – Employees are benefiting from enhancing sharing
• Collections feature - Employees can search all corporate content, or limit queries by business unit
• Search proprietary systems – E.g. Turbo Technologies Group in Transportation Systems used the
Google Content Feed API to improve search capabilities of the MatrixOne product data
management solution
Results
$30B diversified technology leader, with 120,000 global employees
Customers worldwide in aerospace, auto, control technologies, & specialty materials

38. 38
Reuters.com
• Reuters.com receives more than 10 million
page views daily, more than 300 million
monthly
• Needed a robust search solution to provide
users with a compelling experience
• Need to search multiple types of content
Problem
• Chose Google Search Appliance – for its
search relevance and unified results
• Search real-time news, stock quotes,
images, and video – in a single search box
• Global - Native language search support in
USA, Africa, UK, Japan, China, Italy, and
India
Solution
• Increased number of search queries by more than 500%
• Increased relevance by delivering unified results from diverse sources
• “Google gave us the power and flexibility to create our own customized front-end interface.
Users have easy access to business information in one place to help them make informed
financial decisions faster.” – Leon Shklar, EVP of Technology, Reuters Media
Results
Operations in more than 100 countries and over 96,000 employees
Reuters Media updates financial information up to 23,000 times per second

39. Reuters.com: Unified Search Results
39

40. Perficient
Chad Johnson
Google Practice Manager

41. Google Search - Case Studies
Spanning Continents Site Overload
Metadata Retirement

42. Google Search - Case Studies

43. Spanning Continents
Situation:
• Headquarters in Europe
• Remote office in US
• Headquarters owns a GSA and is crawling Documentum
• Remote office uses Sharepoint with built-in search
Problem:
• Remote office wants to search both repositories
– One search box
– Blended result

44. Spanning Continents
Solution:
• Remote office deploys a 2nd
Google Search Appliance
– Indexes Sharepoint and other local content
• Federates Documentum results from GSA @ Headquarters
– Returns blended results
– Only one login against Active Directory
– Authorization is delegated to the appropriate GSA
• Sharepoint content is authorized by GSA @ Remote office
• Documentum content is authorized on GSA @ Headquarters

45. Google Search - Case Studies

46. Site Overload
Situation:
• Intranet with ~700 different sub-domains
• 1.6MM pages
• Currently indexed with Ultraseek
Problem:
• Maintenance nightmare
• Performance issues with re-crawling
• Lack of consistency between sites

47. Site Overload
Solution:
• Organized:
– Cataloged sites to be indexed
– Identified content owners
• Simplified:
– Switched from managing exclusions to managing inclusions
– Only identified content being indexed
• Reused:
– Consistent search box / results across all sites
– Published style guide for how to use Google search
• Optimized:
– Granular control of re-crawl schedules

48. Google Search - Case Studies

49. Metadata
Situation:
• E-Commerce site w/Sharepoint document library
• Currently using two different search engines that return separate
results
Problem:
• E-Commerce data cannot be returned by the general site search
(Sharepoint)
• Want “Add to cart” function directly on search results page
• Difficult to narrow or filter results

50. Metadata
Solution:
• Load e-Commerce data into the GSA
– Export from database, convert to XML, push into GSA
– Can be queried just like documents and web pages

51. Metadata
Solution:
• Customize the results page
– Completely customizable - top to bottom
– Highlight e-Commerce results with special formatting and “Add to Cart” button
– Any metadata in the GSA can be used on results page
• Provide more filtering options
– Collections
– Dynamic result clusters
– Faceted search using metadata

52. Google Search - Case Studies

53. Retirement
Situation:
• Oil Supply company with an aging employee base
• Several initiatives to capture and retain information
• Sharepoint, collaboration portals, wikis
Problem:
• Content is being collected faster than it can be processed
• One example Sharepoint DB was over 750GB
• Current search solution is not helpful with so much unstructured
data

54. Retirement
Solution:
• Google relevancy was able to make sense out of black hole repositories and
junk-drives
• User Contributed Results and Self-Learning Scorer provided additional ways
to capture knowledge and improve results
• Query reports and click tracking provided data about search effectiveness
and areas for improvement

55. Download Perficient mobile apps
Perficient recently launched its first
mobile application for the iPhone
and Android OS mobile phones!
This free application lets users browse
and obtain content about
Enterprise IT.
Search for 'Perficient' on your
phone's application store!

56. Connect with Perficient Online
www.Twitter.com/Perficient
www.Facebook.com/Perficient
www.YouTube.com/Perficient
More at www.Perficient.com/SocialMedia
Watch a live audio &
video recording of this
webinar at:
Perficient.com/webinars

57. Thank You!
Chad Johnson – Perficient
chad.johnson@perficient.com
Scott Goodhew – Google
sgoodhew@google.com