1. June 3-4, 2009 The 2009 Summit on
Washington, DC
Lean Six Sigma
Optional White Belt
Certification: June 2, 2009
for Growth and
Innovation
Earn up to 18
CPE Credits
Improve Business Process
Management to Fuel Growth,
Innovation and Efficiency
You Will Learn How to:
Track A: Implement Successful Lean Six Sigma
Growth Development
Track B: Eliminate the Conflict between Six Sigma and Innovation
Track C: Discover Lean Six Sigma Strategic Methodologies
and Tools
Track D: Utilize Voice of the Customer Techniques to Measure
Customer Satisfaction
In Association with:
Innovative Lean Six Sigma to Grow and Achieve Your Process Improvement Goals
www.ASMIweb.com

2. Agenda-At-A-Glance
The 2009 Summit on Lean Six Sigma for Growth and Innovation
Pre-Conference Certification: Tuesday, June 2, 2009
8:30 Continental Breakfast & Pre-Conference Certification Registration
9:00 Lean Six Sigma White Belt Certification
12:00 Lunch Break
1:00 Lean Six Sigma White Belt Certification Continued
4:00 Pre-Conference Certification Adjourns
Day One: Wednesday, June 3, 2009
8:30 Continental Breakfast & Conference Registration
9:00 Keynote Address: Expand Lean Six Sigma Methodology to Drive Business
Growth in a Tough Economy
10:15 Break & Refreshments
10:30 Adapt to the Changing Market to Improve Growth Using Lean Six Sigma
12:00 Lunch Break
1:00 Track A: Implement Successful Lean Six Track B: Eliminate the Conflict between Six
Sigma Growth Development Sigma and Innovation
Incorporate Lean Six Sigma into Your Systematic Innovation Methodology
Overall Organizational Business Strategy – Understand the Tools and Power of TRIZ
2:00 Break & Refreshments
2:15 Create a Continuous Process Implement Six Sigma and TRIZ into Your
Improvement Culture in a Resistant Innovation Strategy
Environment
3:15 Integrate Multiple Lean Tools for Effective Growth Implementation
4:30 Day One Adjourns
Top 5 Reasons to Attend:
1. Learn and Maintain Lean Six Sigma Top Line Techniques to Grow
Your Organization
2. Eliminate Waste and Process Variance to Achieve Bottom-Line Results
3. Engage with Industry Leaders to Discuss Best-In-Class Practices
4. Develop Lean Six Sigma Initiatives to Improve Customer’s Experience
5. Adapt Performance Improvement and Innovative Strategies to Boost Your
Continuous Improvement Program
www.ASMIweb.com
Page 2

3. Agenda-At-A-Glance
The 2009 Summit on Lean Six Sigma for Growth and Innovation
Day Two: Thursday, June 4, 2009
8:30 Continental Breakfast
9:00 Keynote Address: Implement Effective Project Selection Strategies to Identify Growth
Opportunities
10:15 Break & Refreshments
Track C: Discover Lean Six Sigma Strategic Track D: Utilize Voice of the Customer
Methodologies and Tools Techniques to Grow Customer Satisfaction
10:30 Integrate Design for Six Sigma (DFLSS) for Accelerate Continuous Improvement
Operational Excellence through Application of Lean Six Sigma to
Product Development
11:15 Integrate Value Stream Mapping for Using Voice of the Customer (VOC)
Excellence in Performance Techniques to Identify Opportunities and
Gain a Competitive Advantage
12:00 Lunch Break
1:00 Application Session A: Use Lean Six Sigma to Understand and Outshine Your
Competitors’ Offerings
2:30 Break & Refreshments
2:45 Application Session B: Practical Lean Six Sigma Tools and Lessons Learned to Lead Your
Growth Team
4:30 Conference Adjourns
Discover Cutting Edge and Innovative Techniques to
Improve Your Lean Six Sigma Methodology
Who Should Attend:
Director for Continuous
CEOs
Improvement
CIOs
Lean Six Sigma Deployment
COOs
Leaders
VP/Director of Process Improvement
Lean Six Sigma Champions
VP of Operational Excellence
…and anyone participating in Lean Six
VP for Quality
Sigma or process improvement
Head of Operations
www.ASMIweb.com
Page 3

4. Pre-Conference Certification
Tuesday, June 2, 2009
The 2009 Summit on Lean Six Sigma for Growth and Innovation
“Will use the 8:30
Continental Breakfast & Pre-Conference Certification Registration
tools presented 9:00
to align our Lean Six Sigma Pre-Conference White Belt Certification
White Belt Certification
approach Our one day intensive White Belt Certification program is a basic course allowing corporate ex-
with strategic ecutives to understand the underlying concepts, methods and tools needed for Lean Six Sigma
deployment. These individuals will gain a solid understanding of the Lean Six Sigma methodol-
objectives” ogy and how it can be applied to various projects. Attendees will learn how to utilize the key
tools and techniques needed for a Lean Six Sigma deployment. Each attendee will be required
Toni T. Handzel, Dir. Quality
to take a 30 minute examination at the conclusion of the course to make sure they have a work-
Assurance and Regulatory Affairs,
ing knowledge of the information provided. After completion of the course, they will receive
VirtualScopics
their Lean Six Sigma White Belt Certification.
Key Learning Objectives:
Understand the history and background of Lean Six Sigma
Evaluate the core concepts of Lean and Six Sigma
Maximize your understanding of the Lean Six Sigma methodology (focus on DMAIC –
Define, Measure, Analyze, Improve, Control)
Hear how to develop a project charter
Learn how to identify non-value added steps in your processes
Develop the skills needed to manage the culture change
Understand how to use data property to effectively measures, analyze, improve and
control performance
Evaluate Voice of the Customer (VOC) techniques
Examine the Cost of Poor Quality (CPQ)
Learn key data collection strategies
Receive basic statistics, graphical analysis and Statistical Process Control (SPC) training
Charis Grossman
Six Sigma Black Belt
Process Improvement, LLC
12:00
Lunch Break
1:00
Lean Six Sigma Pre-Conference White Belt Certification Continued
4:00
Pre-Conference Certification Adjourns
www.ASMIweb.com
Page 4

5. Day One
Wednesday, June 3, 2009
The 2009 Summit on Lean Six Sigma for Growth and Innovation
“This gives you
8:30
Continental Breakfast & Conference Registration
a great look
9:00
Keynote Address
at a successful
Expand Lean Six Sigma Methodology to Drive Business Growth in a
Tough Economy
methodology and
Lean Six Sigma has traditionally meant lowering costs and streamlining processes in an effort
how to improve
to meet quality and efficiency standards. Understand how to integrate Lean Six Sigma prin-
ciples to deliver products and services that customers need, drive business growth and use
your company”
innovative strategies to endure difficult economic times.
Shift from purely cost-cutting tactics and invest in appropriate projects to effectively drive
Matt Bianchi, Quality Manager,
business growth
SK Foods
Leverage organizational resources to innovate in a competitive environment
Generate cost, quality and business improvement to align with your new Lean Six
Sigma approach
Moshe Schechter
Managing Director, Continuous Improvement
United Airlines
10:15
Break & Refreshments
10:30
Adapt to the Changing Market to Improve Growth Using Lean Six Sigma
Analyze challenges and solutions in innovating a Lean Six Sigma approach during an
economic downturn
Gain executive buy-in and encourage perpetual innovation amongst leadership for your
Lean Six Sigma approach
Establish the appropriate tools to set a vision and strategy to drive the growth of
your business
Phillip Holloman
President/Chief Operating Officer
Cintas Corporation
12:00
Lunch Break
Implement Lean Six Sigma to Reinvigorate and Improve
Your Growth Initiatives
www.ASMIweb.com
Page 5

6. Day One
Continued
The 2009 Summit on Lean Six Sigma for Growth and Innovation
1:00
Track A: Implement Successful Lean Six Sigma Track B: Eliminate the Conflict between Six Sigma
Growth Development and Innovation
Incorporate Lean Six Sigma into Systematic Innovation Methodology
Your Overall Organizational – Understand the Tools and Power
Business Strategy of TRIZ
Utilize TRIZ to discover creative solutions
Integrate Lean Six Sigma initiatives into
to business and technical problems
your overarching strategic plan
Increase and accelerate capabilities with
Understand how to develop strategies and
logic and data analysis
objectives for deployment
Solve problems creatively using the power
Make you process improvement initiative a
of TRIZ
critical part of you long-term strategic plan
Ellen Domb
Betsy Simmons
Former Editor, TRIZ Journal
Wal-Mart Black Belt
Founder, PQR Group
2:00
Break & Refreshments
2:15
Track A: Implement Successful Lean Six Sigma Track B: Eliminate the Conflict between Six Sigma
Growth Development and Innovation
Create a Continuous Process Implement Six Sigma and TRIZ into
Improvement Culture in a Resistant Your Innovation Strategy
Environment Use TRIZ as a systematic innovation
methodology
Discuss proven best practices for
deploying Lean Six Sigma against all odds Apply the Ideal Final Result to assist with
problem solving
Discover how to motivate your company to
use Lean/Six Sigma Identify and remove contradictions to
resolve process problems
Generate stakeholder buy-in and change
the culture mind-set Ellen Domb
Former Editor, TRIZ Journal
Rob Bryant
Founder, PQR Group
VP of Quality
Lean/Six Sigma Program Lead, CSC
3:15
Integrate Multiple Lean Methodologies for Effective Growth Implementation
Use Lean methodologies to increase your organization’s effectiveness
Increase flexibility though more efficient utilization of assets and resources
Focus on the primary principles and concepts of Lean to eliminate waste
Wendy Novicoff, Six Sigma Master Black Belt
Director in the Quality/Performance Improvement Program
University of Virginia School of Medicine
4:30
Day One Adjourns
www.ASMIweb.com
Page 6

7. Day Two
Thursday, June 4, 2009
The 2009 Summit on Lean Six Sigma for Growth and Innovation
8:30
Continental Breakfast
9:00
Keynote Address:
Implement Effective Project Selection Strategies to Identify Growth Opportunities
This keynote address will assist organizations in achieving maximum results through
integrating Lean Six Sigma project selection strategies effectively. A successful project
selection requires identification of the “right” project(s) and understanding the key areas of
improvement to target the low hanging fruit and maximize success.
Gain the necessary tools to choose projects and sustain business growth
Assess, prioritize and select projects with high growth potential
Implement standards to produce repeated selection of profitable projects
Angi Jennings
Heath Management Engineer
Adventist Health System
10:15
Break & Refreshments
10:30
Track C: Discover Lean Six Sigma Strategic Track D: Utilize Voice of the Customer Techniques to
Methodologies and Tools Grow Customer Satisfaction
Integrate Design for Lean Six Sigma Accelerate Continuous Improvement
(DFLSS) for Operational Excellence through Application of Lean Six Sigma
to Product Development
Understand how to effectively move from
a DMAIC system to DFLSS to improve Use Lean Six Sigma tools to assess data and
quality and decrease variation decide what products and services to offer
Implement a DFLSS framework with tools Utilize Lean Six Sigma to identify critical
and techniques required to increase value features and specifications for your
to your business and customers products and services
Overcome barriers to Lean Six Sigma Be aware of customers’ changing needs by
implementation and engage project constantly collecting and evaluating data
leaders for ensuring enhanced results Kurt Hofmeister
Joe Ficalora President
Sigma Breakthrough Technologies, Inc. The TOTAL QUALITY Group, Inc.
www.ASMIweb.com
Page 7

8. Day Two
Continued
The 2009 Summit on Lean Six Sigma for Growth and Innovation
11:15
Track D: Utilize Voice of the Customer Techniques to
Track C: Discover Lean Six Sigma Strategic
Grow Customer Satisfaction
“Excellent Methodologies and Tools
Using the Voice of the Customer (VOC)
Integrate Value Stream Mapping for
information Techniques to Identify Opportunities
Excellence in Performance
and Gain a Competitive Advantage
Use Value Stream Mapping to discover
sharing from the unmet needs and channel opportunities Uncover methods to define and
speakers and understand customers priorities and focus
Create Marketing Channel Value Maps
improvement efforts
(MCVM) and use them to make strategic
networking with and tactical direction plans and responses Create higher levels of customer
satisfaction by educating your business on
Apply Value Stream Analysis to your
other students” Lean Six Sigma VOC principles and tools
marketing and sales environment
Paul Bailey, Project Manager, Learn to effectively capture customer
Kurt Hofmeister
U.S. Air Force
feedback to provide the best-in-class
President
quality product or service
The TOTAL QUALITY Group, Inc.
Lene Mock
Vice President Enterprise Business Process
12:00
Group, Suntrust Bank
Lunch Break
1:00
Application Session A
Use Lean Six Sigma to Select the Right Projects and Maximize the Use of
Your Resources
Crucial in the sustainability of your company is an understanding of what sets you apart from
your competition and which initiatives will help you gain profitability. This session will use
information you have garnered through the conference to help you prioritize your projects
and strategies using a benefit and effort matrix. Value Stream Mapping generates multiple
opportunities within the scope of your project. Having a systematic way to determine your
“go-get” opportunities is a must.
Ingrid Redmon Monica Wash
Residential Sales Six Sigma Leader Residential Sales and Marketing Business
Shaw Industries Group, Inc. Improvement Manager
Shaw Industries Group, Inc.
2:30
Break & Refreshments
2:45
Application Session B
Innovation Workshop: The CI Tool Game
Put your learning to the test! In this hands-on simulation, you will work with your team to
significantly transform a process and a product to achieve step-change results. You will also
learn that standards do not have to jeopardize creative thinking and product flexibility.
Wenyuan Zhou Kaushik Gune
Lean Six Sigma Black Belt Lean Six Sigma Black Belt
United Airlines United Airlines
4:30
Conference Adjourns
www.ASMIweb.com
Page 8

9. Post-Conference Webinar
June 17, 2009
The 2009 Summit on Lean Six Sigma for Growth and Innovation
Post-conference webinars are an extension of learning beyond the two-day event. This 90-
minute webinar will enhance your program experience and provide additional resources for
immediate implementation of corporate sustainability tools and methodologies.
Date: June 17, 2009
Time: 1:00-2:30 PM EST
Run a Successful Kaizen Event for Rapid Process Improvement
During this interactive webinar, learn to implement the appropriate measures to transform
your business model to promote continual improvement. Implement effective and
standardized procedures to meet your Lean Six Sigma goals. Understand how to align your
Lean Six Sigma initiatives to realize the full impact of your actions. Completion of this webinar
will help you to visualize broader market opportunities using innovation, growth strategy and
standardized practices to meet or exceed your company’s revenue targets.
Identify the processes utilized in designing and managing Kaizen events
Seek innovative ideas for improving their processes and retaining a competitive edge
Discuss how Kaizen practices can become cost effective and enhance the productivity
CODE: F600
Walk Away with Lean Six Sigma Tools to Improve Your
Innovation Initiatives
www.ASMIweb.com
Page 9

10. In-House Training
The 2009 Summit on Lean Six Sigma for Growth and Innovation
One of the more popular vehicles for accessing the Institute’s educational offerings is the
Sponsorship delivery of on-site trainings and management facilitations. Bringing a training or facilitation
in-house gives you the opportunity to customize a program that addresses your exact chal-
Opportunities lenges and provides a more personal learning experience, while virtually eliminating travel
expenses. Whether you require training for your department or for an organization-wide
initiative, the advanced learning methods employed by the American Strategic Management
As a conference and training Institute will create an intimate training atmosphere that maximizes knowledge transfer to
provider, The American enhance the talent within your organization.
Strategic Management
Customization
Institute is an expert in
bringing together leaders to We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”.
share and discuss While many training providers will offer you some variation of their standard training, the
American Strategic Management Institute’s subject matter experts will work with you and
best practices and innovations.
your team to examine your programs and determine your exact areas of need. The identifica-
We connect decision-makers
tion of real life examples will create a learning atmosphere that resonates with participants
with
while at the same time providing immediate return on your training investment. Using inter-
respected solution providers. active exercises that employ actual projects or scenarios from your organization, instructors
can address specific challenges and align the curriculum of each session to your objectives.
ASMI offers five different While the majority of on-site trainings are focused on smaller groups, the American Strate-
pre-designed sponsorship gic Management Institute also has the ability to accommodate organizational-wide training
packages: initiatives. Utilizing multiple instructors, The Institute has the capacity to deliver courses to
groups of up to 300 participants per day.
Areas of Expertise
• Event Co-Sponsor
On-site delivery of single courses, certification programs and entire packages of specialized
Session
courses are available in the following areas:
• Sponsor
Luncheon Strategic Planning
• Sponsor Performance Measurement
Cocktail Project Management
• Hour Sponsor Lean Six Sigma
Workforce Management
• Exhibit Booth Sponsor Budgeting and Forecasting
Contracting
Performance Reporting
Program Evaluation
For more information on
Administrative Management
sponsorships or to get
Change Management
started, contact Jessica
Balanced Scorecard
Ward at 703-894-0920 or
Ward@PerformanceWeb.org
For more information about in-house training options available to you, please contact
Jennifer Mueller at 703-894-0920 x 225 or email him at Bryan@PerformanceWeb.org.
www.ASMIweb.com
Page 10

11. Logistics & Registration
The 2009 Summit on Lean Six Sigma for Growth and Innovation
Venue and Hotel:
Registration Form
The 2009 Summit on Lean Six Sigma for Growth and Innovation will be held
at The Performance Institute’s Training Center in Arlington, VA, just one block
east of the Courthouse stop on the Orange Line of the DC Metro. A public
parking garage is located inside of the building for $10/day. Continental
To Register, call 703-894-0920, Fax this Form to: 703-894-0482 or
breakfast, refreshments and lunch will be provided for delegates on each day.
Visit www.ASMIweb.com
The Performance Institute Conference Center
1515 N. Courthouse Rd., Suite 600
Arlington, VA 22201
Yes! Register me for The 2009 Summit on Lean Six Sigma for
703-894-0920
Growth and Innovation
Add the Pre-Conference White Belt Certification
A limited number of rooms have been reserved at the Arlington
Add the Post-Conference Webinar
Rosslyn Courtyard by Marriott at the prevailing rate of $209 until May 4, 2009.
Please call me. I am interested in a special Group Discount for my team
Please call the hotel directly and reference code “Lean Six Sigma” when making
reservations to get the discounted rate. The hotel is conveniently located
three blocks from the Rosslyn Metro station. Please ask the hotel about a Delegate Information
complimentary shuttle that is also available for your convenience.
Arlington Rosslyn Courtyard by Marriott
Name Title
1533 Clarendon Blvd.
Arlington, VA 22209
Phone: 703-528-2222 / 1-800-321-2211
www.courtyardarlingtonrosslyn.com Organization Dept.
Hotel and Travel costs are not included in conference tuition.
Tuition & Group Discounts: Address
The tuition rate for attending the The 2009 Summit on Lean Six Sigma for
Growth and Innovation is as follows:
City
Early Bird Rate Regular Rate
Conference $1,799 $1,899
State Zip
White Belt Certification --------- $699
Post-Conference Webinar --------- $299
Telephone Fax
* For the Early Bird Rate, register by March 24, 2009.
For more information on group discounts for The 2009 Summit on Lean Six
Email
Sigma for Growth and Innovation please contact Dave Yerks at 858-866-9381
or email him at Yerks@ManagementWeb.org.
Payment Information
CPE Credits Check Purchase Order / Training Form Credit Card
Delivery Method: Group-live
Program Level: Beginner
Prerequisites: None Credit Card Number
Advanced Preparation: None
CPE Credits: Up to 18
Expiration Date Verification no.
The American Strategic Management Institute (ASMI) is registered with the National
Association of State Boards of Accountancy (NASBA) as a sponsor of continuing
professional education on the National Registry of CPE Sponsors. State boards of
accountancy have final authority on the acceptance of individual courses for CPE credit.
Name on Card Billing Zip
Complaints regarding sponsors may be addressed to the National Registry of CPE
Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417. Website: www.nasba.org.
Please make checks payable to: The Performance Institute
Cancellation Policy For live events: ASMI will provide a full refund less $399 administration fee for
Priority Code: B281-WEB
cancellations four weeks before the event. If cancellation occurs within two weeks prior to confer-
ence start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to
the event will be charged the entire registration fee.
For webinars: ASMI will provide a full refund less $50 administrative fee for cancellations four
weeks before the event. If cancellation occurs within two weeks prior to conference start date, no
ASMI: Quality Assurance
refund will be issued. Registrants who fail to attend and do not cancel prior to the meeting will be
1515 N. Courthouse Road, Suite 600, Arlington, VA 22201
charged the entire registration fee.
Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in the pro-
All the cancellation requests need to be made online. Your confirmation email contains links to
gram. ASMI is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate
modify or cancel registrations. Please note that the cancellation is not final until you receive a
in the program.
written confirmation.
If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare, hotel or other
Payment must be secured prior to the conference. If payment is not received by the conference start
costs incurred by registrants, including delegates, sponsors and guests.
date, a method of payment must be presented at the time of registration in order to guarantee your
participation at Discounts
the event. • All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to receive any
discount.
Quality Assurance ASMI strives to provide you with the most productive and effective educational
• Any discounts offered whether by ASMI (including team discounts) must also require payment at the
experience possible. If after completing the course you feel there is some way we can improve,
time of registration.
please write your comments on the evaluation form provided upon your arrival. Should you feel
• All discount offers cannot be combined with any other offer.
dissatisfied with your learning experience and wish to request a credit or refund, please submit it in
• Discounts cannot be applied retroactively
writing no later than 10 business days after the end of the training to:

12. About ASMI
The American Strategic Management Institute (ASMI) is the nation’s leading authority on
measurement and management methodologies for improving individual and organizational
performance. ASMI’s mission is to identify, study and disseminate the leading strategic
management and performance measurement practices pioneered by best-in-class
organizations. Through national conferences, in-house training programs, consulting services
and on-going research, ASMI helps organizations access cutting-edge expertise in planning,
implementing and evaluating business strategies to address their management challenges
and improve organizational results.
Methodology ASMI gathers and disseminates comprehensive methodologies
specifi cally constructed to address today’s complex managerial realities. Through a
collection of industry best practices, input from experts in the fi eld and applicable case
studies, ASMI has the knowledge and specialized methodologies to help both you and your
organization achieve results.
Conferences ASMI’s national conferences provide forums for networking and information
exchange among experts in their fi elds. Choose from a variety of national events addressing
the current and pressing challenges in performance management, human capital management,
financial management, project management, process improvement and marketing. Each event
brings together experts to share best practices, topical scenarios and personal experiences.
Training All of ASMI’s publicly offered courses can be adapted for your offi ce,
department or company. In-house training provides a customized, cost-effective vehicle
for educating your staff with a hands-on forum facilitating both team building and project
planning. Our in-house training programs are focused on performance measurement,
strategic communications, process improvement, strategic planning and change management.
Consulting In some cases, personal consultation is more useful and cost-effective than
an in-house training session. These consultation projects are designed to maximize the
efficiency and profi tability of a company or department by training a few key executives
or directors.
1515 N. Courthouse Rd., Suite 600
Arlington, VA 22201
Ph: 703-894-0920 Fax: 703-894-0482
www.ASMIweb.com