1. October 14-15, 2009
San Diego, CA
Earn 13
CPE Credits
Develop and Implement a Rolling Forecast
to Improve Relevance, Understand Risk
and Increase Profitability
You Will Learn to:
Design an Effective Rolling Forecast to Drive Financial Performance
Identify key business drivers that will meet your organization’s
forecasting needs
Use a Rolling Forecast to Identify Trends and Improve
Forecast Accuracy
Interpret and improve financial data to improve accuracy and
projected outcomes
Align and Integrate Rolling Forecasts into Your Strategic Plan
Close the gap between the strategic plan and the
operational budget
Lead a Successful Rolling Forecast Implementation
Learn how to get an up-to-date forecast at the end of every
business day
In Association with:
Understand How to Use a Rolling Forecast to Make Clearer Financial Decisions in Turbulent Times
www.ASMIweb.com/Forecasts

2. Day One
October 14, 2009
Rolling Forecasts 2009
About the Trainer: 8:30 1:00
Registration and Continental Breakfast
David A. J. Axson
The Rise of the Rolling Forecast
President, Sonax Group
Understand the relationship between key
business drivers and financial results
David Axson 9:00
Reduce the pain associated with
specializes in the tradititional budgeting processes
Forecasting – Why Bother?
areas of strategy Create driver-based relationships to
Understand the role of the forecast in the
development, management process measure and adjust targets on an
performance management ongoing basis
Learn the difference between planning
and IT. His second and forecasting
book “Best Practices in Design an Effective Forecast
Utilize forecasting to make better financial
Planning and Performance decisions about the future Understand five categories of drivers:
external, economic, business volumes,
Management” was published services model, efficiency programs
by John Wiley in 2007. Understand the Requirements of a
Develop an appropriate cost model and
Credible Forecast
identify the key drivers of cost
David was a cofounder of Determine the resources needed to fulfill
Use KPIs and performance measures to
organizational objectives
The Hackett Group and was create your rolling forecast
Plan the activities needed to produce
responsible for developing a outputs and deliver customer expectations
number of the firm’s market- Communicate the important assumptions
leading benchmarks during and changes needed to achieve business 4:30
his eleven years with the firm. plans and market objectives Day One Adjourns
He also served as Head of
Corporate Planning at Bank
of America. Prior to moving 12:00
to the United States in 1991, Lunch Break
David was affiliated with A.T.
Kearney, Deloitte, Haskins
& Sells, and Lloyds Bank in
London, England. He lives Who Should Attend:
with his wife and two children
in Bath, Ohio. CFOs Forecasting Analysts
VPs of Finance Financial Analysts
Further information
Controllers Budgeting Directors
can be found at
www.davidaxson.com Directors and Managers of Finance Financial and Management Accountants
ASMIweb.com/Forecasts
Page 2

3. Day Two
October 15, 2009
Rolling Forecasts 2009
8:30 12:00
Continental Breakfast Lunch Break
Problems with
Traditional
9:00 1:00
Budgeting
Implement a Rolling Forecast Make the Case for Change
Processes:
Create a system focused on performance Understand the major drivers of change
drivers and strategic outcomes 1. Cost is siginificant
Learn how to “sell” the forecasting
Standardize a bottom-up forecast process process to senior management 2. Cycle time is too long
to manage accuracy Maintain momentum with daily progress
Replace your monthly budget with a more reports to show the validity of the data
3. Data is not relevant
up-to-date monthly target 4. The process is rigid
Lead a Successful Implementation
Integrate Forecasts into the Develop a formula-based model that is
Management Process based upon historical and current trends
Develop an adaptive performance Analyze the relationships between
management framework changes in key volume measures of
Link strategy with performance and close your organization
performance gaps Learn how to manage expectations,
Understand which measures and metrics communicate drivers of variability and
are worth reporting manage accountability
Integrate strategic planning, risk
management and reporting into forecasting
4:30
Conference Adjourns
Top Five Reasons to Attend:
1. Align your rolling forecast to your strategic plan
2. Implement key business drivers into the rolling forecast process
3. Design an accurate rolling forecast for your company
4. Understand which measures and metrics are worth monitoring
5. Improve your forecasting accuracy
ASMIweb.com/Forecasts
Page 3

4. Logistics & Registration
Rolling Forecasts 2009
Venue and Hotel Registration Form
Rolling Forecasts 2009 will be held at the Crowne
Plaza San Diego in San Diego, CA. A complimentary To Register, call 877-992-9522, Fax this Form to: 866-234-0680 or Visit
breakfast, lunch and refreshments will be provided
each day.
www.ASMIweb.com/Forecasts
Venu and Hotel Address: Yes! Register me for Rolling Forecasts 2009
Crowne Plaza San Diego Please call me. I am interested in a special Group Discount for my team
2270 Hotel Circle North
San Diego, CA 92108 Delegate Information
Tel: 888-233-9527
Fax: 619-297-6049
Name Title
A limited number of rooms have been reserved at the
Crowne Plaza San Diego at the prevailing rate of
$137.00 until September 22, 2009. Please call the hotel Organization Dept.
directly and reference code “Rolling Forecasts” when
making reservations to get the discounted rate. This
rate is based on the Government Per Diem and is Address
subject to change.
Hotel and travel costs are not included in the City State Zip
conference tuition.
Tuition & Group Discounts Telephone Fax
The tuition rate for attending Rolling Forecasts 2009 is:
Early Bird Regular Rate Email
Conference * $1799
*For more information on the Early Bird Rate or group
Payment Information
discounts for Rolling Forecasts 2009 please contact Check Purchase Order / Training Form Credit Card
Paul Rogers at 858-866-9386 or email him at
Paul.Rogers@ASMIweb.com.
Credit Card Number Expiration Date
CPE Credits
Delivery Method: Group-live Name on Card Verification no. Billing Zip
Program Level: Beginner
Prerequisites: None
Please make checks payable to: The Performance Institute
Advanced Preparation: None Priority Code: B286-WEB
CPE Credits: 13
The American Strategic Management Institute (ASMI) is registered with
the National Association of State Boards of Accountancy (NASBA) as a
sponsor of continuing professional education on the National Registry Cancellation Policy
of CPE Sponsors. State boards of accountancy have final authority For live events: ASMI will provide a full refund less $399 administration dissatisfied with your learning experience and wish to request a credit
on the acceptance of individual courses for CPE credit. Complaints fee for cancellations four weeks before the event. If cancellation or refund, please submit it in writing no later than 10 business days
regarding sponsors may be addressed to the National Registry of occurs within two weeks prior to conference start date, no refund will after the end of the training to: ASMI: Corporate Headquarters;
CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417.
be issued. Registrants who fail to attend and do not cancel prior to 805 15th Street NW, 3rd Floor; Washington, D.C. 20005.
Website: www.nasba.org.
the event will be charged the entire registration fee.
Note: As speakers are confirmed six months before the event, some
All the cancellation requests need to be made online. Your speaker changes or topic changes may occur in the program. ASMI
confirmation email contains links to modify or cancel registrations. is not responsible for speaker changes, but will work to ensure a
Please note that the cancellation is not final until you receive a written comparable speaker is located to participate in the program.
Exhibiting & confirmation.
Payment must be secured prior to the conference. If payment is not
If for any reason ASMI decides to cancel this conference, ASMI
accepts no responsibility for covering airfare, hotel or other costs
Sponsorship received by the conference start date, a method of payment must
be presented at the time of registration in order to guarantee your
incurred by registrants, including delegates, sponsors and guests.
participation at the event. Discounts
To learn more about exhibiting and sponsorships • All ‘Early Bird’ Discounts must require payment at time of registration
at Rolling Forecasts 2009, please call Quality Assurance and before the cut-off date in order to receive any discount.
Blake Humble at 858-866-9352 or email him at ASMI strives to provide you with the most productive and effective • Any discounts offered whether by ASMI (including team discounts)
Blake.Humble@ASMIweb.com educational experience possible. If after completing the course you must also require payment at the time of registration.
feel there is some way we can improve, please write your comments • All discount offers cannot be combined with any other offer.
on the evaluation form provided upon your arrival. Should you feel • Discounts cannot be applied retroactively