Moms love social media! From Performics.

1. Social Media Moms A Study in Social Media Usage & Behavior
April 2012
More likely than other women to Believe they can influence
own a smartphone 50% 31% VS
companies by voicing opinions
on social networks
and a tablet 27% 15% VS 63 56%
MOMS
% VS
NON-MOMS
‘Mombassadors’
Moms are more “For the companies/brands you follow
on Facebook, how often do you do Moms who empower and
likely than other each of the following?”
engage their social contacts
on behalf of brands
women to: % MOMS NON-MOMS
MOMS NON-MOMS
“Like” a post 52 %
37 % Recommend
companies/brands via
Visit Facebook at least daily
85 73 VS
Read company/brand posts
in my newsfeed 45% 32% social networking sites
59% 44% VS
82 76
Read comments others have
Have had a Facebook account
for more than one year
VS made on company/brand posts 41% 31% Talk
about companies/brands
43% 30%
they follow on Facebook
68 54
Visit company/brand FB pages
Say their Facebook account is
very/extremely important
VS
Visit company/brand websites
49% 33% VS
through links on FB 37% 26% Link
to a company/brand ad
Make a comment on a
30% 20% 52% 40% VS
Have made a purchase as a result of
a recommendation on a social networking site 42 29
%
VS
% company/brand post Post
Upload pictures/video to
44% 32% 22% 15%
to a company/brand ad
Purchase more from companies/brands
they “Like” than companies/brands they do not VS
company/brand 43% 28% VS
Source: Performics & ROI. S-Net: A Study in Social Media Usage & Behavior
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