2. Edwin Ramos
14th October 2012
contents of this document.
Disclaimer: The views and opinions expressed in this article are those of the authors and do not
necessarily reflect the official policy or position of Fujitsu. Examples of analysis performed within this
article are based only on hypothetical scenarios.
3. To enable our customers to reliably move any SAP system to the
cloud.
Our on-demand applications can be seamlessly integrated with SAP
on-premise applications in order to share master data or business
process across both on-demand and on-premise solutions.
Provide ability for hybrid solutions with a mixture of on-premise
and on-demand components allowing the customer to select the
deployment model that best fit their business objectives.
To enable consumption of SAP backend resources from non-SAP
technologies whatever they may be, via standard protocols anytime
and anywhere.
To deliver solutions with lower TCO and support enterprise
companies during various stages and all areas of service
requirements.
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4. To define and create new ways of enabling business process
efficiency for enterprises by delivering a mixture of innovative
mobile applications and services.
Support the latest mobile channels and hardware capabilities.
To be pro-active and to promote that mobility is essential for the
enterprise.
Host an appstore for enterprise with innovative off the shelf
offering of mobile applications.
Ride the wave of convergence between mobile, in-memory data
and the cloud to create possibilities that previously could not be
achieved.
Enable our customers to reap the benefits of a sustainable and
maintainable SAP systems that is easily consumed through various
touch points.
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5. To deliver competitive deployment option and services to
new/existing clients.
To be positioned within the top five and a partner of choice
for SAP globally.
To be the chosen service provider when it comes to mobile
and stand out amongst our competitors in the market.
Publish successful case studies that is publicly available on
the web that clearly demonstrate our expertise.
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6. There is a mobile opportunity inside every customer.
To be ahead of the game, enterprises need to define the most suitable
technical approach which form as part of a mobile strategy.
The competitors are always actively looking to deliver value added
services through available mobile channel.
Access to streamlined business processes and data when/where during
the point of action and in turn positively impacting decision making
and increase productivity.
Clear return on investment and able to calculate overall value, can be
sold.
Mobile can effectively serve across all vertical markets.
Certain scenarios within a business process may not be possible to
achieve without using mobile workflow.
To empower ideas and drive innovation.
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7. Market statistics - Mobile
“The market for “Global NFC m-payment transactions will
enterprise mobile be almost US$50 billion worldwide by
applications is 2014. 20 countries are expected to launch
NFC services in the next 18 months.”
set to grow 25%
every year for the
“Mobile to overtake fixed Internet access by 2014”
next five years.”
Gartner predicts that in 2016 there will be 448 million m-payment
users, in a market worth $617 billion. Asia/Pacific will have the most
m-payment users, but Africa will account for the highest revenues.
13.1 million consumers access retail content via mobile phones
By 2013 more people will use mobile phones with 8.2 million of those visiting mobile commerce websites
than PCs to get online (Gartner 2011) (Source: comScore/Millennial Media Mobile Retail Study, 2011).
The list of interesting stats for
mobile is virtually endless.
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8. Enable timesheets, vacation requests and expense reimbursements on the move
Human Resources Managers approvals increasing effectiveness
Faster turnaround time of overall process can have measurable lower costs
Powerful productivity gains through portability
Supply Chain Monitor, maintain and control operations more effectively
Streamlined production and logistics automation
Handle greater volumes, increase in revenue
Serve more clients per day
Service Faster turnaround time during problem resolution
Create value and higher sales revenue
Enables managers to make optimal decisions on the spot
Management Provides leadership when away from the office
Provides better advice while call up pertinent data margins or order history
Real time information
Sales Better customer service - CRM
Digital materials and catalogue
Marketing channel
Retail Simplify payment through mobile touch point and NFC
Increase efficiencies on Stock take and control
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10. Strengths Weaknesses
• Fujitsu has a broad portfolio of cloud solutions and •No successful case studies specific to cloud and SAP Mobile
Services. Just need to adapt to be mobile related. Currently at early stages of defining line of business.
• Global partner status with SAP. •New teams are in process of bonding and understanding
Expected way of working.
• Strong team from varied backgrounds, just need
to unify and provide continuous motivation. •Technical resource yet to be established.
• Have experience in enterprise mobile implementation •Disparate global team, possibly working against each other
globally and not towards a common goal.
•Early stages of service incubation which means lots of risks
•Internal company politics.
Opportunities Threats
•Identify and create market leading service offering. •Competing against SI’s already established.
• SAP and Sybase yet to be fully moulded as one, good time •We are not able to adapt quickly enough to the ever
to start at this early stage of the game and nurture partnership.
changing market needs.
• More powerful devices and lightning speed mobile networks
•Offering not flexible enough and to rigid to enable
means that users will have ever increasing functionality. Smooth transformation between on-premise and
• Build and publish strong case studies to demonstrate in the cloud scenario.
Capabilities in enterprise mobile arena. •Offering too flexible and difficult to define
•Embrace bleeding edge technology such as NFC and RFID Standardised service level agreement.
to seamlessly concatenate process that involves •Costs too high against other service providers.
mobile workflow. •Requires financial investment that must have
measurable profits in return.
•Failing to understand the security requirements and legal
policies towards data.
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11. Challenge Response
To keep abreast of ever changing Stay in-line with product strategy as
MEAP, Mobile O/S from various defined out of the merger from SAP &
vendors. Sybase.
Pricing structure and high costs Ascertain cost indication and early
associated with design, development agreement signed off with vendor.
and implementation of mobile. Impact
based on SAP’s three layer pricing Obtain full scoping of what is possible
model. and packaged into a structured functional
offering.
Ability to understand the
implications of data security and legal Explore and use global talent also result
policies based on varying customer in lower implementation costs if done out
requirements. of UK.
No available resource pool locally. Creation tightly knitted team.
Completion of innovation centre and
Ability to deliver on our promises. demo mobile applications.
Prove value and measurable return.
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12. Numerous existing partners of SAP that have strong global presence. Top tier includes
the following companies.
Capgemini Group aiming to secure € 400m in annual revenue by 2015 through creation
of a new division solely focused on mobility related IT services.
Accenture another large integration partner of SAP/Sybase for more than 30 years.
Announced a deal to build
differentiated solutions that draw on the breadth and depth of mobility capabilities that
the companies have developed.
IBM Very strong presence in the mobile market have been buying multiple companies
since 2006 in preparation for next era of enterprise mobility.
Logica considered as a big player in enterprise mobility solutions. Has deployed
numerous successful mobile based solutions around the globe.
Bluefin solutions has gained good traction over the years as a niche consultancy and
integration provider of SAP related services and technology.
Tata Consultancy Services partnership which supports the global expansion of Mozido’s
unique mobile payment platform, including a robust Enterprise Global Cloud Payment
Network.
Good sound grasp of the market and have deployed a number of successful mobility
implementations.
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13. One-stop shop for all Legacy to Latest business needs
Skills ranging from mainframes to eBusiness/ERP/Cloud/Mobility etc.
Proven expertise and client experience across technologies
Strategic focus on Mobility for Employees, Field workers and
Customers
Investments in resources; sharing knowledge globally
Internally leveraging mobility for employees to increase awareness
Access to key partners for solution support – SAP, Microsoft, Oracle
Access to Fujitsu’s global technical community
500+ resources in mobility solutions across technologies around the
world
“Product” approach to mobility solutions
Reusable code that helps improve productivity
Leverage Fujitsu’s world class hardware and all-round expertise
Close collaboration with geographies across the world – USA, Australia,
Japan, Nordics etc.
Fujitsu’s Managed Mobile solution
Copyright 2011 Fujitsu
16. Managed Service approach
Faster time to market – implementation can be quicker and
cheaper due to the reusability of components and our service
delivery experience
Upgrades – as a managed service – upgrades is implemented
on behalf of customer. Eliminating the risk factor during
upgrade process
Support – Full service support
TCO – Multi-tenant, some components in the landscape can be
shared across implementations. Significantly reducing TCO
Network Communication – relieve the customer from needing
to setup complex network communication channels to enable
the device to access SAP backend resources
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17. Managed Service approach
Certainty - Benefit from Service Level Agreement
Robustness - Off the shelf high availability
Elasticity - Increase capacity when needed, upsize &
downsize
Less reliance on in-house specialised technical resource &
skills
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18. Totals 2012/13 Total 2012/14 Total 2014/15 Total 2015/16
Revenue
SAP Mobile On‐Premise
SAP Mobile Cloud
Total
Expenditure
Resource
Hardware
Cloud/Network
Total
Profit/Loss
Cumulative
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19. -Set up cloud infrastructure with ERP, ECC, SUP, Netweaver Gateway, Afaria
-Deploy off the shelf SAP mobile application – order status
-Integrate HANA in the cloud together with demo mobile solution
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20. Operational failure due to non optimized processes marketing, sales, business
development, presales.
Not able to scale effectively and reach target goals
Lack of technical resources
Strive for better attitude and possibly stronger leadership with clearer visibility on
priorities and main areas of growth.
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21. Mobility is quickly becoming one of the most important
battlegrounds for business innovation. Operating models are
being redrawn for consumers, employees and business partners
alike. This puts enormous pressure on CIOs to determine
whether mobile solutions are ready for the enterprise. In the
push for usability, however, ideas like reliability, security,
performance and maintainability should not be forgotten.
Regardless, there’s no excuse for not pursuing mobile. The
revolution is well underway. Every business should be exploring
how it will operate when location constraints are obliterated.
Every CIO should have a clear vision of a world in which every
customer, worker and supplier is hyper-productive, hyper-
available and hyper-engaged.
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