Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Social Media Jungle Boston - Matthew Mamet
1. Using online video to strengthen your relationship with your online community Matthew Mamet Director of Product Marketing PermissionTV
2. How many contribute to the online discussion at least once a week? How many use video as part of that discussion, at least once a week? Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
3. Social Media is noisy & interruptive Start using online video today, to create a deeper level of engagement with your online community. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
4. Video is a storytelling medium. If a picture is worth a thousand words, what's 24 frames per second worth? “ 86% of us deliberately use Internet video to alter their moods.” People seek videos which projected the emotional state the wish to achieve . Emotion, Engagement and Internet Video , Dec. 2008 Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
5. Be yourself – Authentic Be relevant – Engaging Be listening – Adapt Be courageous – Ready to fail Be realistic – No Silver Bullets Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
6. Spectrum of Video Experiences Greater Integration More Complex User Experience Low Medium High Increased Cost & Delivery Time HTML Playlist Companion Ads Custom Embed Custom Navigation Custom Design Voting & Polling Commerce, Favs, ++ User Gen Standard Player Nav + RE System Ad Severs, Search, ++
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11. Video 2.0 – Interactive Video Collect Data with Interactive Polling Customize the Video Story based on User Input
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13. Final Thought – Start NOW The only thing preventing you from starting is YOU. Matthew Mamet Director of Product Marketing http://twitter.com/msmamet
14. Need More? Matthew Mamet [email_address] http://www.permissiontv.com http://www.permissiontv.com/blog http://www.permissiontv.com/live