1. Olympics and International
Events
History of the Olympic Games
Political uses of the Olympics
Political Nature of Olympic Bidding
Commercialisation and the Olympics
Women and the Olympics
Deviance In Sport
Paralympics

2. HISTORY OF THE OLYMPIC GAMES
The Ancient Games
The Stadium and the Games Involved
Games Before the Modern Olympics
The First Modern Olympic Games

3. The Ancient Games
• There were four major games:-
– The Olympia games, at Olympia in honour of the god Zeus
– The Pythian games, at Delphi to celebrate the festival of Apollo
– The Isthmian games, at Corinth in honour of the god Poseidon
– The Nemean games, at Nemea in honour of Zeus
• The prizes given to the winners of these competitions were usually crowns or
garlands of leaves:-
– Olympia, wild olive leaves
– Delphi, Laurel leaves
– Isthmai, pine leaves
– Nemea, Wild celery leaves
• As the games evolved the ‘sporting element became more dominant rather than
the ‘sacred’. By the 5th C they were almost separated. This developed the spread
of athletics and Greek culture.

4. The Stadium and the Games involved
• The stadium had a curve at one end, and the gymnasium and the training area was at
the open end. The competitors ran up and down the centre of the ‘infield’ (not around
the edge). Events of a long distance had to be negotiated around a turning post at
either end of the stadium.
Events Included:-
• The Stade-a foot race of 200 meters
• The Diaulos-A foot race of approximately 400 meters
• The Dolichos-A long distance race of approximately 1,500-5,000 metres
• The Hippolite/Hoplite (race in armour)-this may have originally be an equestrian event
(‘hippo’ implies horse).
• The Pankration-a form of no-holds barred fighting, often to the death
• The Pentathlon-which consisted of a 200 meter run, the long jump, the javelin, the
discus and the wrestling events.

5. Games Before the Modern Olympics
• The most notable games were:-
– The Cotswold Olympick Games, first mentioned in 1636 and was founded by
Robert Dover ( a lawyer)
– The Wenlock Olympian games, founded in the 1850s by Dr William Penny Brookes.
• The ‘folk’ or popular, tradition was highly valued in both games. This was also
very distinct of the ancient Greece and the early modern Olympics where class
was essential to entry.
• The National Olympian Association (NOA) was later formed in London. The
held several Olympic festivals in London, Liverpool, Birmingham, Wellington,
Much Wenlock and Shrewsbury.
• Brooks tried to convince the king of Greece to hold a modern version of the
Olympics but did not succeed (1859). However Baron De Coubertin had better
success possibly due to his aristocratic connections. De Coubertin also went on
the form the International Olympic Committee (IOC)

6. The First Modern Olympic Games
On Easter Sunday 1896, 311 athletes from 13 nations
entered the first modern Olympic games the nations
were:-Australia, Austria, Bulgaria, Chile, Denmark,
France, Germany, Great Britain, Greece, Hungry,
Sweden, Switzerland and the United States.
Some of the events that had survived form the ancient
games were:-Javelin, Discus, Running Races and
Wrestling. The other games that were added were
acceptable nineteenth century middle-class elite
sports. All of the sports played were:-Athletics,
Fencing, Lawn Tennis, Swimming, Weightlifting,
Cycling, Gymnastics, Shooting, Wrestling.

7. POLITICAL USES OF THE OLYMPICS
The Ping Pong Diplomacy
Shop-Window Policy
Apartheid
Olympics as a Political Tool

8. The Ping Pong Diplomacy
• This was so named after the visit of US table
tennis players and swimmers to china as part of
the USA’s attempts to re-open diplomatic
relations with the country and its re-admittance
to the IOC.
• China had refused to recognise the right of
Taiwan to compete as an independent nation.
• Taiwan is the last remaining independent
territory that formerly belonged to mainland
China. (Revise for advanced PE for Edexcel.
• The table tennis team had 16 players.

9. Shop-window policy
• This involves the use of sporting success to show off a
political system.
• It is used by former bloc countries for propaganda purposes
but now also by many Western governments for political
and economic reasons.
• Most nations now recognise that impressive performances
at an Olympic games produce a ‘spin-off’ effect for business
as well as a boost for national pride.
• The Olympic games has become the world’s most effective
shop window. Revise for advances PE for Edexcel.
• People such as Kelly Holmes my be a large Factor hat
effectively brings the 2012 Olympic games to London.

10. Apartheid
This is the system of exclusion of blacks and coloureds from
mainstream life in South Africa –Including in sport
• The IOC was strongly criticised for the delay in responding to calls
for the exclusion of South Africa over its policy of Apartheid.
• New Zealand’s insistence on mainstream sporting links with South
Africa led directly to the African boycotts of the games in 1976 and
added to the absence from Moscow four years later.
• The Gleneagles agreement on sporting contacts with South Africa
(1977) had called on all commonwealth nations to refrain from any
sporting contact with that country.
• Zola Bud ( a white South African) aroused much controversy by
adopting British citizenship to allow her to run in Olympic
competition in Britain in 1984.
• SANOC was a non –racial organisation, but had no influence on its
government.

11. The Olympics as a political tool
• Many Olympics have become
associated with political incidents.
They can be categorised as tools of:
Reconciliation, recognised, global
non-systematic protest, global
systematic protest, propaganda,
devolution and corruption.
• Many governments now fund the
Olympic preparation of their
national teams and national sports
institutes, and their associated
infrastructure are becoming the
norm rather than the exception.
Previous assertions that politics
and sport have no connection have
now been discarded.

12. THE POLITICAL NATURE OF
OLYMPIC BIDDING
How the Olympics are awarded
Criticisms for the bidding
Why cities bid for the Olympics
Atlanta not Athens

13. How the Olympics are awarded
• The bidding procedure identifies future Olympic venues six years before
the games take place.
• Any number of cities may bid, but only one will be accepted from each
country.
• National Olympic committees oversee multiple bids and decide which one
will go forward.
• In the final bidding process, a city with a clear majority wins the games.
• If there is no clear majority, the least successful city drops out and the IOC
identifies four leading contenders from the remaining cities.
• Bids have been far more plentiful since the advent of commercial backing
to finance huge outlay.
• Some 21 cities made initial bids for the games in Barcelona and over 40
cities expressed interest in the 2000 games in Sydney.
• Even winter Olympiads now attract far more bids than previously.

14. Criticisms for the bidding
The bidding process has attracted growing attention and
criticism in recent years:
• Accusations have been made that the IOC delegations
have sought inducements in the form of gifts, cash and
other ‘favours’ in return for their vote.
• The involvement of businessmen and politicians has
also been alleged, with the result that the IOC was
forced to undertake a critical review of its procedures.
• Some commissioners have been removed from office,
whilst others have reigned.
• President Samaranch was required

15. Why cities bid for the Olympics
• The honour of hosting an Olympic games became a very expensive one!
• Montreal suffered serious financial difficulties following its financing of
the games in 1976.
• By 1984 a way was found to generate corporate funding that wouldpay for
facilities.
• This was so successful that potential host cities are now plentiful; they no
longer fear bankruptcy but expect to make profits.
• T.V networks now pay huge sums to secure broadcasting rights, and the
resultant ‘global’ exposure is sought by both politicians and businessmen.
• There are high stakes to be played for in terms of infrastructure
development and business and commercial benefits
• There are clear political benefits to be gained from being associated with a
successful bid.
• Potential host cities market themselves fiercely; clearly aware of the
benefits of a successful bid

16. Atlanta not Athens
• It was perhaps the biggest shock of all.
• It had long been considered that Athens would be the ideal venue
for the (centenary) Olympics of 1996.
• The then IOC president had declared publicly that Athens was the
clear favourite.
• Atlanta was way down the list of nominations but was finally
awarded the games.
• It just happened to be the headquarters of the coca-cola company!
• There were (as with the Manchester bids) suggestions that Greeks
politics were not to the liking of the then IOC president.
• It is perhaps not surprising that the second millennium closed with
the IOC under the scrutiny of the media, the supporting world
generally and with some governments questioning whether it was a
fit organisation to do business in their country.

17. COMMERCIALISATION AND THE
OLYMPICS
The armature ideal
Effects of the Montreal Games
Peter Ueberroth and the LA Games
Influences of Sponsorships
Golden Triangle
Globalisation of Sport
The Olympic Program (TOP)
Corruption of the system

18. The Amateur Ideal
• Armature status relied a lot on social standing as it did on
competing ‘just for the love of the sport’.
• In the 19th century and early 20th century national sports governing
century, bodies were extremely stick on the laws of amateurism.
• This excluded participants who would have taken part in the
Olympics but couldn’t because of how they earned there living.
• The lower classes found it hard to find time and money to train to
the highest level, although the rich found it much easier.
• Brundage and other IOC presidents thought it no longer realistic to
to cling to amateur principles.
• US athletes had an unfair advantage for they had a scholarship
system, also did athletes from communist countries who had state
funding.

19. Effects of the Montreal Games
• Montreal incurred a huge financial loss this
also made it clear that ‘amateur’ games which
were being funded by a single host city was no
longer viable.
• The Moscow games were funded by the Soviet
government but a solution was needed to be
found before the 1984 games.

20. Peter Ueberroth and the LA Games
• Peter Ueberroth was given the task of making the 1984
games viable by the Los Angeles organising committee.
• He was so successful this set the pattern for future
games.
• Ueberroth got private enterprises to build the games
facilities, and charged everybody for about everything
else he could to make money.
• Because of Peter Ueberroth it was the first time the
Olympic games and the IOC made any profit.
• The IOC could then not object to the athletes making
money them self's.

21. Influences of Sponsorships
• Major sponsors and major franchise-holders have
considerable influence over the IOC, because of their
vast investment into the advertising of their goods
through the Olympics.
• It is not unusual these days for events to be moved or
altered to fit in with prime-time broadcasting, or an
event to be delayed until a program has finished.
• Sponsorship now has a hold over sport, it is seen as the
back door to or the controlling. For example: T.V
companies can buy exclusive contracts for the live
viewing off football fixtures.

22. Golden Triangle
• TV-Has a major impact on sport because people are able to watch live
sports events and highlights. TV also has specialized channels such as sky
sports news where you are able to find out sporting information all day.
• Sponsorship /Sponsor- Sponsorship is where a company gives money for
the rights to associate there company with the event. Companies sponsor
sports to get public recognition of there companies name. Sponsorship
has a major impact on both sport and sports people.
• Event-The initial sporting event is important because without it
sponsorship and coverage on TV wouldn’t happen.
Advantage of sponsorship to Sport Advantage of sponsorship to Sport
Person
More Grass root inclusion Increased Income
More Competitions Better training
More Money Medical Back up

23. Globalisation of Sport
• Olympic sport had become financially secure over night
from the success of the L.A games.
• Because of satellite technology there were new
communication networks available, the satellites were
funded by subscriptions. They broadcasted the Olympics
and other sporting events. This globalises the audience.
• At each games there are sponsors willing to part with their
money in return for a piece of the global market. This is
sometimes refer red to the as the ‘sale of the rings’.
• Because of the satellite technology the sponsors and other
commercial interests means a global market in which they
can advertise their goods and services.
• Also sports themselves can now cross cultural boundaries.

24. The Olympic Program (TOP)
• This system ensures that all TOP sponsors are unchallenged
in their category of merchandise, and that they also have
world marketing rights
• They are also able to use the Olympic symbols and have
exclusive hospitality rights at the games.
• TOP sponsors for the games in Sydney included: Coca -Cola,
IBM, John Hancock, Kodak, McDonald's, Panasonic (uk),
Samsung Electronics, Swatch, Time International, UPS and
VISA.
• A T.V network in America paid $705 million for rights to the
2000 Sydney games and the 1998 winter games in Nagano.
• The market that the Olympics reach per day is on average
1.5 billion.(people watching on T.V)

25. Corruption of the system
• Some alleged incidents against the IOC have included:
– Commissioners accepting cash or material rewards in
return for t here vote
– Influences on the future games depending business or
political interests
– Awarding of contracts without a proper tendering process
– The “buying” of a medal
– A‘lost’ or ‘misplaced’ drug test results
• President Samaranch thought nothing wrong by
accepting personal gifts, when he was faced with
accusations regarding his own conduct.

26. WOMEN AND THE OLYMPICS
Rise of Women in sport
Discrimination Against Women
Women's Involvement in the IOC
The Modern Sporting Female

27. Rise of Women in Sport
• The first Olympic games in 1896 woman have been involved, In this instance a
German woman Melomene won the marathon unofficially.
• The first official participation from women was in 1900 with golf and tennis and in
1904 with archery.
• Britain's Charlotte Cooper was the first female gold medallist, in the tennis singles,
however gold medallist is a bit misleading in t his instance because medals were
not awarded to winners until the 1908 games in London.
• Alice Milliat from France had threatened to stage a women’s event in opposition to
the Olympics after this women were allowed to enter the athletics event in 1928.
• USA’s Mildred “Babe” Didrikson was the Olympics first female star of the games,
she won two gold medals in the 1932 Olympiad.
• In 1932 the first purpose built athletes village housed 1,300 male athletes and only
120 female athletes.
• The first media catching female was Fanny Blankers--Koen, she won 4 gold medals,
at 100 meters, 200 meters, 100 meters hurdles and the 4x 100 meter relay at the
London games in 1948.

28. Discrimination Against Women
• The culture in which women live is a reflection on whether or no t they have access to
sport.
• Because some fundamentalist Muslim countries do not allow their women to be seen in
public, they are not able to take part in an y sporting activities.
• In the 1936 games there was only 4 sports which enabled women to take part, in 1996
this had risen dramatically to 24.
• Equality has been denied women for years it is to complex to resolve in the sporting
arena alone. For years women have been denied equal access to sport on 4 main levels
these are:
– Global: an example for a constraint at global level is that wome n are not allowed
to enter the steeplechase in athletics.
– Institutional: many institution and organisations for example do not allow women
to box.
– Cultural: women do not have the same freedom as men concerning sport in some
religions.
– Domestic: women are prevented from competing as they wish because of there
countries social traditions.

29. Women's Involvement in the IOC
• At administrative/commissioner level it is a relatively
new development for the involvement of women.
• 1981 was the year the first women’s IOC delegate was
appointed -this is 85 years after the first modern
Olympic games!
• The first two British delegates were Dame Mary Glen –
Haig (1982) and HRH the Princess Royal (1984).
• In a recent IOC review (2000) it has been established
that there will be more women delegates appointed.
• In 1996 the IOC decreed that by (2000) there shall be
at least 20% more senior post in National Olympic
Organisation held by women.

30. The Modern Sporting Female
• Constraints were held against women for them to be
modest, appropriate and have restraint.
• A “flirtatious” Olga Korbut was called in because of an
injury to a team mate then did a daring and flirtatious floor
routine which changed all of that .
The power of the sporting female:
• Suddenly it was acceptable for young women athletes to be
attractive athletes.
• Women changed out of the ordinary gym--slip and in to the
modern world of fashion .
• The media were very interested in this new look for women
in sport and started to promote this new feminine look.

31. The Modern Sporting Female
Continued...
• Some women do not accept that fact that it was their image rather
than their ability which landed them in the lime light of the
gymnasium.
• Some women who do not wish to exploit the market does not
mean t hat others are not free to do so.
• Even though the institutionalised constraints have been slightly
overcome there are other aspects of difficulty for example local and
cultural barriers before they can have the freedom to enjoy sport
which is already enjoyed by thousands of other women.
• Because this is a big debate some progress has been made.
• The image and power of the female athlete keeps growing and
growing. The failure of some top women sport stars to attract
sponsorship deals of the same value as top men sports stars is an
important issue, an d is evidence that woman’s sport is finally on
the global market.

32. DEVIANCE IN SPORT
Lombardian Ethic
Concept of Sportsmanship
Sportsmanship into Gamesmanship
Deviant Behaviour
Types of Deviant Behaviour
Examples of Deviance
WADA

33. The Lombardian Ethic
• Vince Lombardian was a successful American
football coach. He has a very famous saying ‘Win
at all costs’. This has been known as the
Lombardian Ethic.
• This is very controversial however sports players
all over the world have taken notice.
• Therefore ‘Sportsmanship’ has been replaced by
‘Gamesmanship’
• For example ‘diving’ in football is something we
see most top flight matches.

34. Concept of Sportsmanship
• The British conception of sportsmanship was based upon the
philosophy of honourable performance without seeking to gain
unfair advantage.
• Concepts of sportsmanship must be viewed a global terms rather
than purely ‘British’ ones.
• Public school masters-late 19thC to early 20thC agreed to view that
it was better to lose honourably than to win by cheating
• This found its way into society at large, in Britain and all parts of the
Empire and later Commonwealth.
• Today's young people though, prefer the view that, ‘you get away
with whatever you can’
• Sport does not exist in a vacuum and change in social values will
inevitably be reflected in sporting ones.
• Potential rewards for success may often-rightly or wrongly-cause
performers/coaches to override any moral considerations.

35. Sportsmanship into Gamesmanship
Defined as:-
• Sportsmanship- The intentions to compete within the rules
• Gamesmanship- The intention to compete to the limit allowed by
the rules-and beyond, if possible.
Reasons for different sporting Philosophies
• Adaptations of sporting values was driven by 19thC middle class
morality
• Value of sport was that it contained a code of conduct, good
behaviour, responsibility and of loyalty and Christian virtue.
• Any deviance form the moral code implicit in such values makes an
activity ‘non-sporting’-viewed in this perspective, much of today's
sport might be considered as entertainment rather than sport .
• The contemporary view of sportsmanship has changed since the
days of Barron De Coubertin and Avery Brundage

36. Deviant Behaviour
• Anything form wiring a fences epee so that it registers hits that do
not exist, blood doping-so you can carry more oxygen, or taking a
band substance in order to enhance performance is cheating.
• Deviance definition refers to the behaviour of those who will find
there own way however the rules are framed.
• In this context deviance can be defined therefore as any behaviour
designed to gain unfair advantage by the means of :
– Gamesmanship
– Deliberate infringement of rules
– Interfering with equipment
– Knowingly taking band substances with the intention of gaining an
unfair advantage
– Being involved in an act, their intention of which is to gain an unfair
advantage.

37. Types of Deviance
• Deviant behaviour is not only the province of individuals or small groups.
• Governments of former Easter bloc countries supported hugely deviant
programs designed to win gold medals whatever the cost.
• Republic of china has also recently been associated with such practices.
For Example: East German female swimmers, athletes and gymnasts were forced
to become pregnant and then told to have abortions which additional vitamin
supplies produced by the body in such circumstances which results in greatest
competitive circumstances.
Deviant behaviour in sport falls into one or more of the following categories:-
– Institutional
– Group specific
– Individual
And:
– Co-operative
– Voluntary
– Enforced

38. Examples of Deviance
Ben Johnson 100m Olympic champion is a example of co-
operative/individual deviance, decided to gain advantage
from the use of steroids and banned from athletics for life.
Also David Jenkins (British 400m record holder) supplied
banned substances to those athletes who bought them.
• The IOC is blamed despite evidence of deviant practice,
Refuses to demand the return of medals.
• The IOC anti-doping campaign is based upon three
principles
• The protection of the health of athletes
• The respect for medical and sports ethnics
• Ensuring an equal chance for everyone in competition

39. WADA
This is the World Anti-Doping Agency. It was established in 1999 as a
independent agency and is known worldwide. It was funded by the
sport movement and governments of the world. Their aim is to
have the world as a doping-free culture in sport. They are trying to
do this by doing scientific research, educating, developing anti-
doping capacities and monitoring of the World Anti Doping Code.
They use the phrase ‘Play True’ as there slogan.
Genetic Engineering
• This is something WADA has tried to clamp down on. This is when
people try to genetically enhance the performance of an athlete.
This includes gene doping, this is ‘the non-therapeutic use of cells,
genes, genetic elements, or of the modulation of gene expression,
having the capacity to enhance athletic performance’

40. PARALYMPICS
History of the Paralympics
Impairment Classification
IOC Support of the Disabled Movement

41. History of the Paralympics
• Dr Ludwig Guttmann organised a sport competition for
disabled veterans of the Second World War(1948)•He also
ran the spinal injuries centre at Stoke Mandeville hospital.
• The first Olympic-type Games for wheelchair athletes was
organised in 1960, but competitions was not expanded to
include other groups until 1976in Toronto.
• Disabled athletes have shared the main Olympics venue
since the Summer Games (1988) and Winter Games (1992)
• The IOC made no commitment to assist the International
Paralympics Committee (IPC, formed 1989) until 1988

42. Impairment Classification
• The first Games to be known as the Olympic
Games for the Disabled took place in Geilo,
Sweden in 1988
• The first use of the term ‘Paralympics’ was in
Seoul (1988)
• The current impairment classification includes
athletes with:
– Cerebral Palsy (CP-ISRA)
– Spinal cord lesion, Spinal Bifida and Polio (ISMWSF)
– Blindness (IBSA)
– Amputations

43. IOC Support of the Disabled
Movement
• Samaranch felt that too close an association with the
Paralympics movement might harm the market potential of
the Games.
He make three things clear:-
1. He did not want the title ‘The Olympic Games for the
Disabled’ used.
2. He would not allow the Olympic flag to be used for
disabled events.
3. There would be no inclusion of disability events in the
main Olympic programme.
The flag of the Paralympics movement has three teardrops,
but Paralympics events do now take place in the main
stadium.

44. Links With Olympic Movement
Since 1988, the relationship between the IOC and the IPC has improved
considerably. As a result of an agreement in October 2000:
• The IPC President will be co-opted as a member of the IOC.
• Representatives of the IPC will be included in relevant IOC Commissions
• The IOC will contribute US$300,000 towards IPC administration costs from
2001-2004.
• A further US$100,000 annual subsidy will be made available for
development projects.
• There will be a financial contribution to assist athletes from developing
countries in the Paralympic Games.
• The IOC and the IPC will establish a link between their websites.
• A programme of training and exchange of staff will be formulated.
• Agreement will be reached on the organisation of future Paralympic
Games.