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Sales Memorandum                                                                       DogWalkerBoston.com



  Professionally Designed : Mobile/Tablet Friendly : Google Rankings : Lead Generating : Highly Targeted




                                       SALES MEMORANDUM

                                 Website and Domain Name:
                                 www.dogwalkerboston.com




                                 http://www.dogwalkerboston.com/forsale/




1 of 5
Sales Memorandum                                                                                  DogWalkerBoston.com




Website: www.DogWalkerBoston.com

 This premium, search-specific domain name represents an exciting opportunity to
 acquire an exact match domain name and pre-established search engine rankings
           within a commercially lucrative, local cosmetic dental sector.

Key features


               •   Premium domain name for professional dog walkers servicing dog owners in
                   Boston and surrounding areas
               •   Already achieved page 1 positions in search engines (with very little marketing
                   effort)
               •   Professionally designed, highly attractive website (mobile/tablet friendly)
               •   Back links and social media bookmarks already established
               •   Interactive voicemail functionality
               •   Sales enquiries already being generated via the website




Market
The graphic above shows the following data:
1,000searches per month (12,000 searches per year) for the exact term 'dog walker Boston'
Average cost per click is $4.06 (if you were to pay for advertising on a pay per click basis)
> 20 advertisers bidding on/paying for this search term (commercial viability established)


Important: Our market valuation is merely to give some commercial insight in to the value of the domain if it was to
be positioned at the top of the search engines and eliminated annual cost per click/other online marketing
expenses. You can buy the domain and the professionally designed website for less than the price of a full
page magazine advert. This website can be operated alongside your existing website. It should be viewed
as a marketing function and is designed to generate sales leads via search engine marketing.


We don't factor in the potential value of acquiring new clients as every business is different. Our aim is that just
one or two new clients for you will more than cover the entire cost of acquiring the site.


 Currently, we are marketing this this domain name including the
      professionally designed website for a single fee of:
                                      See Pricing Here


2 of 5
Sales Memorandum                                                                               DogWalkerBoston.com



                                  The value of exact match domain names
Owning a premium internet address that is entirely relevant to your products and services plays a major role in
achieving the best possible organic search rankings (Natural Google listings without zero advertising costs).


There are thousands of examples of companies who use the power of 'sector defining' exact match domain names
to achieve stronger sales and marketing performance. Domain names such as CreditCards.com, which has the
number 1 spot in the natural search engine listings ahead of billion-dollar businesses such as Visa, American
Express etc, show the value of matching relevant search terms to a particular domain name. Having an exact match
domain name enables companies to bring in a regular flow of new sales and customers without having to constantly
spend on advertising.


Exact match, highly targeted internet addresses deliver highly targeted traffic as well as strong and memorable
branding associations. Utilising an industry sector defining internet address can help position you and your site as
“The #1 Destination” for your particular industry.


Examples of this would include companies such as UK chain, B&Q (who paid several million pounds for the domain
name 'DIY.com') or breakfast food company, Kellogg's (who own the domain name 'Breakfast.co.uk') or banking
giant, Alliance and Leicester (who use the domain name 'CurrentAccount.co.uk' alongside their corporate domain
name). Toys 'R' Us paid several million dollars to acquire the domain 'Toys.com'. This method works.

It's not just at the top end of the market where companies are reaping the rewards of exact match domain names.
Google places great value on the relevance of a domain name in relation to where it will rank a website. For an
example of this in action, take a look at the graphic below:




What we can see from the above screen capture of a Google search for 'boiler repairs nottingham' is that in the no 1
position is the domain name 'boilerrepairsinnottingham.co.uk' and it's not until the 5 and 6th spots until we see
search engine results for two company name websites. Exact match names really, really work!



3 of 5
Sales Memorandum                                                                                DogWalkerBoston.com




Sale Information:
Vivo Local is a well-established digital media marketing agency. We create websites on behalf of clients from many
industry sectors. We are experts in search engine optimisation and building websites that are exceptionally easy to
operate and are expertly designed to generate sales leads on a consistent basis.


DogWalkerBoston.com is a classic example of what is known as a 'category leading' exact-match domain name.
That is to say, it's the premier domain name in relevance to the search term 'dog walker Boston'.


We acquire new domain names on behalf of clients with the intent to position their business at the top of the search
engines. With DogWalkerBoston.com there are more than 12,000 potential clients who type the exact phrase
'dog walker Boston' in to the search engines in just 12 months. Unless your site is ranking at the top of the
search engines already, you are missing out on these potential new customers.


Trust Value: Our experience has shown that by owning the most relevant, category-specific domain name,
businesses are able to not only tie their brand / company name to the phrase in question but they can also impart a
level of trust and authority toward their specialist subject matter.


Memorable & Distinct: When people are searching for the phrase 'dog walker Boston' or even 'dog walker in
Boston' by owning THE premium domain in the sector, you WILL win new business. If a prospective client does
not already know the name of your business, they will search the web for the phrase related to the service
they are looking for. For the lucky business that 'owns the phrase' AND happens to be a first class provider of the
service, they will pick up 48% MORE new clients than companies who are ONLY ranked for their own company
name rather than the relevant search term. What is the financial value to you of acquiring new clients on a
constant stream via the web? Remember, these are people who are actively seeking cosmetic dentistry
services in Boston and its surrounding areas. With this domain, you can position yourself directly at the top of
the search results.


Tried & Trusted Model: Big companies pay multi-millions for 'category killer' domain names. By associating your
company name or brand to a specific term you get to instantly 'own' the relationship between that term and your
company.


On the web, perception is everything. Your potential customers are isolated behind their web browsers. They
can't wander around your place of business, admiring your craftsmanship, or sink into a comfortable chair in your
elegant office while you discuss your services. All they have to go on when trying to decide whether to give their
business to you or to one of your competitors is the text and images on their computer screen.


And that's where a memorable, exact match domain name comes in. It conveys a sense of being more
established, more credible. It gives you instant "ownership" of your market category or niche. Instead of being just
another company in your niche, you've taken a big step towards becoming the market leader. In fact, your
competitors will be reminding people of your domain name every time they talk in general terms about the products
or services they're selling. They simply can't help themselves, as your web address defines their market!


The extra trust that a premium, exact match domain name inspires is especially important in situations where
potential customers are trying to make a quick decision with very little objective information, such as when browsing
a page of search results. It could be the difference that gets you the click and closes the sale.



4 of 5
Sales Memorandum                                                                                DogWalkerBoston.com




Price & Sale Process

We will provide:

    •    full technical support (we will do EVERYTHING, you won't need to do a single technical task)
    •    all payments handled by trusted, 3rd party providers so you ALWAYS have peace of mind
    •    12-months of free web hosting (if you would prefer to move the site to your own web host, we can
         facilitate this too or just have us host the site on an ongoing basis, it's entirely up to you)
    •    content transfer – we can add your content to the site as well as training your staff how to do it
    •    Important: This website can be operated alongside your existing website. It should be viewed as a
         marketing function and is designed to generate sales leads via search engine marketing.


For obvious reasons, we do not expect to hold this particular domain name for very long. We have made
approaches to potential buyers with the intent to sell the site to the company or individual who can complete
a transaction swiftly.


The site can currently be purchased outright for the price of: CLICK
(which is significantly below the market value as defined in our previous
illustration)

                   Take a Look at Some of these Feature Pages:

               http://www.dogwalkerboston.com/about/
                http://www.dogwalkerboston.com/blog/
    http://www.dogwalkerboston.com/the-benefits-of-hiring-a-dog-
                              walker/

        If you're interested in owning this site/domain, please contact us:
                              admin@vivolocal.com
                                           or
                               tel: (UK) 0845 163 1238
                                                     We Accept:




5 of 5

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Dog Walker Boston is for sale

  • 1. Sales Memorandum DogWalkerBoston.com Professionally Designed : Mobile/Tablet Friendly : Google Rankings : Lead Generating : Highly Targeted SALES MEMORANDUM Website and Domain Name: www.dogwalkerboston.com http://www.dogwalkerboston.com/forsale/ 1 of 5
  • 2. Sales Memorandum DogWalkerBoston.com Website: www.DogWalkerBoston.com This premium, search-specific domain name represents an exciting opportunity to acquire an exact match domain name and pre-established search engine rankings within a commercially lucrative, local cosmetic dental sector. Key features • Premium domain name for professional dog walkers servicing dog owners in Boston and surrounding areas • Already achieved page 1 positions in search engines (with very little marketing effort) • Professionally designed, highly attractive website (mobile/tablet friendly) • Back links and social media bookmarks already established • Interactive voicemail functionality • Sales enquiries already being generated via the website Market The graphic above shows the following data: 1,000searches per month (12,000 searches per year) for the exact term 'dog walker Boston' Average cost per click is $4.06 (if you were to pay for advertising on a pay per click basis) > 20 advertisers bidding on/paying for this search term (commercial viability established) Important: Our market valuation is merely to give some commercial insight in to the value of the domain if it was to be positioned at the top of the search engines and eliminated annual cost per click/other online marketing expenses. You can buy the domain and the professionally designed website for less than the price of a full page magazine advert. This website can be operated alongside your existing website. It should be viewed as a marketing function and is designed to generate sales leads via search engine marketing. We don't factor in the potential value of acquiring new clients as every business is different. Our aim is that just one or two new clients for you will more than cover the entire cost of acquiring the site. Currently, we are marketing this this domain name including the professionally designed website for a single fee of: See Pricing Here 2 of 5
  • 3. Sales Memorandum DogWalkerBoston.com The value of exact match domain names Owning a premium internet address that is entirely relevant to your products and services plays a major role in achieving the best possible organic search rankings (Natural Google listings without zero advertising costs). There are thousands of examples of companies who use the power of 'sector defining' exact match domain names to achieve stronger sales and marketing performance. Domain names such as CreditCards.com, which has the number 1 spot in the natural search engine listings ahead of billion-dollar businesses such as Visa, American Express etc, show the value of matching relevant search terms to a particular domain name. Having an exact match domain name enables companies to bring in a regular flow of new sales and customers without having to constantly spend on advertising. Exact match, highly targeted internet addresses deliver highly targeted traffic as well as strong and memorable branding associations. Utilising an industry sector defining internet address can help position you and your site as “The #1 Destination” for your particular industry. Examples of this would include companies such as UK chain, B&Q (who paid several million pounds for the domain name 'DIY.com') or breakfast food company, Kellogg's (who own the domain name 'Breakfast.co.uk') or banking giant, Alliance and Leicester (who use the domain name 'CurrentAccount.co.uk' alongside their corporate domain name). Toys 'R' Us paid several million dollars to acquire the domain 'Toys.com'. This method works. It's not just at the top end of the market where companies are reaping the rewards of exact match domain names. Google places great value on the relevance of a domain name in relation to where it will rank a website. For an example of this in action, take a look at the graphic below: What we can see from the above screen capture of a Google search for 'boiler repairs nottingham' is that in the no 1 position is the domain name 'boilerrepairsinnottingham.co.uk' and it's not until the 5 and 6th spots until we see search engine results for two company name websites. Exact match names really, really work! 3 of 5
  • 4. Sales Memorandum DogWalkerBoston.com Sale Information: Vivo Local is a well-established digital media marketing agency. We create websites on behalf of clients from many industry sectors. We are experts in search engine optimisation and building websites that are exceptionally easy to operate and are expertly designed to generate sales leads on a consistent basis. DogWalkerBoston.com is a classic example of what is known as a 'category leading' exact-match domain name. That is to say, it's the premier domain name in relevance to the search term 'dog walker Boston'. We acquire new domain names on behalf of clients with the intent to position their business at the top of the search engines. With DogWalkerBoston.com there are more than 12,000 potential clients who type the exact phrase 'dog walker Boston' in to the search engines in just 12 months. Unless your site is ranking at the top of the search engines already, you are missing out on these potential new customers. Trust Value: Our experience has shown that by owning the most relevant, category-specific domain name, businesses are able to not only tie their brand / company name to the phrase in question but they can also impart a level of trust and authority toward their specialist subject matter. Memorable & Distinct: When people are searching for the phrase 'dog walker Boston' or even 'dog walker in Boston' by owning THE premium domain in the sector, you WILL win new business. If a prospective client does not already know the name of your business, they will search the web for the phrase related to the service they are looking for. For the lucky business that 'owns the phrase' AND happens to be a first class provider of the service, they will pick up 48% MORE new clients than companies who are ONLY ranked for their own company name rather than the relevant search term. What is the financial value to you of acquiring new clients on a constant stream via the web? Remember, these are people who are actively seeking cosmetic dentistry services in Boston and its surrounding areas. With this domain, you can position yourself directly at the top of the search results. Tried & Trusted Model: Big companies pay multi-millions for 'category killer' domain names. By associating your company name or brand to a specific term you get to instantly 'own' the relationship between that term and your company. On the web, perception is everything. Your potential customers are isolated behind their web browsers. They can't wander around your place of business, admiring your craftsmanship, or sink into a comfortable chair in your elegant office while you discuss your services. All they have to go on when trying to decide whether to give their business to you or to one of your competitors is the text and images on their computer screen. And that's where a memorable, exact match domain name comes in. It conveys a sense of being more established, more credible. It gives you instant "ownership" of your market category or niche. Instead of being just another company in your niche, you've taken a big step towards becoming the market leader. In fact, your competitors will be reminding people of your domain name every time they talk in general terms about the products or services they're selling. They simply can't help themselves, as your web address defines their market! The extra trust that a premium, exact match domain name inspires is especially important in situations where potential customers are trying to make a quick decision with very little objective information, such as when browsing a page of search results. It could be the difference that gets you the click and closes the sale. 4 of 5
  • 5. Sales Memorandum DogWalkerBoston.com Price & Sale Process We will provide: • full technical support (we will do EVERYTHING, you won't need to do a single technical task) • all payments handled by trusted, 3rd party providers so you ALWAYS have peace of mind • 12-months of free web hosting (if you would prefer to move the site to your own web host, we can facilitate this too or just have us host the site on an ongoing basis, it's entirely up to you) • content transfer – we can add your content to the site as well as training your staff how to do it • Important: This website can be operated alongside your existing website. It should be viewed as a marketing function and is designed to generate sales leads via search engine marketing. For obvious reasons, we do not expect to hold this particular domain name for very long. We have made approaches to potential buyers with the intent to sell the site to the company or individual who can complete a transaction swiftly. The site can currently be purchased outright for the price of: CLICK (which is significantly below the market value as defined in our previous illustration) Take a Look at Some of these Feature Pages: http://www.dogwalkerboston.com/about/ http://www.dogwalkerboston.com/blog/ http://www.dogwalkerboston.com/the-benefits-of-hiring-a-dog- walker/ If you're interested in owning this site/domain, please contact us: admin@vivolocal.com or tel: (UK) 0845 163 1238 We Accept: 5 of 5