Human Rights TV Case Study

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The summary analyzes web analytics data from the Human Rights TV website to understand user behavior and provide recommendations. It finds that the site has low traffic and visitor loyalty. Most visits are from search engines or specific referring sites to individual videos. The top video received over 20% of views while most had under 100. Recommendations include adding features to increase loyalty, promoting new content, improving SEO and outreach, and standardizing site design elements.

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A case study into the application of web analytics data Human Rights TV Peter O’Neill Freelance Web Analytics Consultant www.aussiewebanalyst.com

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The project – a website review ,[object Object],[object Object],[object Object]

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Extracting Basic Data ,[object Object],[object Object],[object Object]

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Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reviewing website design/navigation ,[object Object],[object Object],[object Object]

Recommendations Standard page features/navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations Website information content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Actions post Report ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Human Rights TV Case Study

1. A case study into the application of web analytics data Human Rights TV Peter O’Neill Freelance Web Analytics Consultant www.aussiewebanalyst.com

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