Surfing 101 as a Metaphore for Sales (or maybe just life...)
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An exploration or the parallels of surfing to sales, or other aspects of life.
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Surfing 101 as a Metaphore for Sales (or maybe just life...)
- 1. Surfing 101 as a metaphor for sales... or maybe even life. twitter: @peterchester
- 2. Don’t wait When you’re busy, it’s time to surf. Likewise, never postpone sales. Especially if you’re really busy.
- 4. Prioritize You've got to catch the wave before you can ride it. You’ve got to make friends before you can sell to them.
- 6. Timing is Key Surfing is all about timing and positioning. Keep in touch but don’t be a pest.
- 8. Relax Better to go with the flow than to fight the current. Solve problems instead of selling products.
- 11. Anticipate Know the tricks and you'll be free to have fun. Selling is easy if you plan for the worst.
- 13. Leverage with Care Never leave your surfboard between you and the wave. Your greatest strengths are also your greatest weaknesses.
- 15. Be Fearless Water is soft. Don’t fear the wave. Respect it. The worst sale is no sale at all.
- 17. Be Careful The Devil's in the details... Often, it's the stupid mundane shit that gets you.
- 19. The Right Board Pick the best board for the conditions. Pick the best tool for the job.
- 21. Find a Niche Often the best breaks are just away from the crowd. Be clear and differentiated about your offerings.
- 23. Proximity The person closest to the break gets the wave. Keep close so that you’re always top of mind.
- 25. Have Fun Sometimes it helps to simply focus on smiling.
- 27. Cheerlead Everyone loves to be loved.
- 29. The Buddy System You can do it yourself, but really, surfing is much more fun with a buddy. Ditto for sales. Get a wingman.
- 31. © Peter Chester, 2011 twitter: @peterchester www.shaneandpeter.com
Notes de l'éditeur
- Client =? wave board is helpful and dangerous. fixed rate bid?
- What’s the business / sales / PM analogy for this?
- Too early and the wave crashes on your head. To late and the wave passes right by. Too far forward and you fall on your face. Too far back and the wave rolls right out form under you. Don’t call / email too much, but don’t do it too little. On the other hand, once a surfer becomes an expert, they will spend all their time pushing boundaries.
- Great surfers think carefully about how they are going enter the lineup. This way the can avoid fighting waves. Also, if you get pinned by a wave, there’s no better strategy than to relax.
- Sometimes the best thing you can do is to look at the situation from another perspective.
- The one exception to Rule #1 :) Turtle/Duck Diving...
- Your strengths can be your weaknesses.
- Fear is not the same as respect. Typically, there's nothing to be afraid of. Falling in the water doesn't hurt. Don't be afraid of the wave, be aware of it.
- Is this the right image?
- Sales: don’t forget to follow up... Set expectations. Spellcheck. Attend to the details... especially when forming an agreement.
- Thinking of RFPs and cold calls vs going out of the way to groom relationships.
- Check in once in a while to stay top of mind.
- Client =? wave board is helpful and dangerous. fixed rate bid?
- Client =? wave board is helpful and dangerous. fixed rate bid?