2. COPYRIGHT AND IP OWNED BY EYELEVEL
ABOUT OUR CLIENTS
CONSUMERSOUR
DEMAND A
STRONG CONNECTION TO
CLIENTS
3. AT EYELEVEL OUR WORK IS BUILDING
STORES AROUNDTHE GLOBE. IN OUR
PROCESS,WE CREATE INSPIRING BRAND
EXPERIENCES ACROSS EVERY CHANNEL.
INSTEAD OF DEVELOPINGTHE EXPERIENCES
SEPARATELY WE CONNECTTHEMTO CREATE
INTEGRATED SOLUTIONS.
COPYRIGHT AND IP OWNED BY EYELEVEL
ABOUT US
IN-STORE
AT HOME
ONTHE MOVE
4. EYELEVEL’S CONSUMER INSIGHT AND
APPROACHTO INNOVATION ENABLES USTO
MAKE CONNECTIONSTHAT ARE
PERSONALIZED, ENGAGING AND INTERACTIVE.
COPYRIGHT AND IP OWNED BY EYELEVEL
ABOUT US
5. EYLEVEL CULTURE IS ABOUT LISTENING BETTER,
WORKING HARDER, RESPONDING QUICKER,
BEING PROACTIVE AND ALWAYS SEARCHING
FORTHE BEST.
EXCEEDING EXPECTATIONS IS OUR DNA.
COPYRIGHT AND IP OWNED BY EYELEVEL
DNA
6. OUR HIGH PERFORMANCETEAM DELIVERS UNIQUE BRANDED RETAIL
FIXTURES AND MOBILE SOLUTIONS FOR MULTINATIONALS.
COPYRIGHT AND IP OWNED BY EYELEVEL
CLIENTS
7. COPYRIGHT AND IP OWNED BY EYELEVEL
LEADING BRANDS WORK WITH OURTEAMS ON
STRATEGY
DESIGN
ENGINEERING
SOURCING
MANUFACTURING
& GLOBAL IMPLEMENTATION
SERVICES
9. COPYRIGHT AND IP OWNED BY EYELEVEL
+ More than 15 years of retail
experience
+ Executing 800+ stores and SiS
per year
+ Producing in 3 continents using
network of approved suppliers and
latest technologies
+ Shipping to 67 countries
around the world
+ Office in Shanghai and Hong
Kong for sourcing and rollouts
in China
+ Extension of your retail
marketing and sourcing team
+ In house design and engineering team
T H E K E Y :
It takes great people equipped to keep pace in this rapidly changing
retail environment: They must have the ability to make quick,
accurate decisions with thorough, considered global input and
informed local considerations. In EYELEVELS case, 250 sharp,
intensely team and cross - trained project managers, account
managers, engineers, sourcing and assembly specialists are
distributed strategically around the globe. Team members constantly
communicate, share critical tactical, logistical, technical and
material information across/amongst multiple Brands. This is a
place where Individuals often change locations within a carefully
orchestrated multiple team structure. With out these behaviors and
the synergies that they generate, it would not be possible for us to so
consistently exceed the expectations of the Brands that we are
honored to serve.
WHO WE ARE
32. OAKLEY
IN-STORE AND WINDOW DISPLAY
OAKLEY - LUXOTTICA
LOCATION
GLOBAL
TASK
DESIGN, ENGINEERING, PRODUCTION
AND ROLL-OUT - GIANT REPLICA
WITH MOTORIZED LENSESTO
DEMONSTRATE CANGEABILITY>
33. CLIVE CHRISTIAN
SHOP IN SHOPS
CLIVE CHRISTIAN
LOCATION
MOSCOW, RUSSIA,TSUM
TASK
DEVELOPMENT, MANUFACTURE AND
INSTALL A SHOP IN SHOP INTHETOP
RUSSIAN LUXURY DEPARTMENT
STORE
34. THE NORTH FACE
BRAND STORES
THE NORTH FACE
LOCATION
NORTH AMERICA,
EUROPE
TASK
ENGINEERING, SOURCING AND ROLL-OUT
35. THE NORTH FACE AND OTHERS
BRAND STORES
THE NORTH FACE
LOCATION
GLOBAL
TASK
CREAT ATOOL KITTO DEMONATRATE< EDUCATE
AND SELLTHE STORE CONCEPT
39. NIKE
Interactive custom program
creates a continually evolving,
Interactive mosaic pattern of
photos and videos exploring
Nikes history.
“EYELEVEL has done and
amazing job in conceiving this
wall and bringing it all
together.”
Mark Parker, President
MULTIMEDIA
IN-STORE INTERACTIVE WALL
LOCATION
GLOBAL
TASK
CREATE A POWERFUL FEATURE
STORE ELEMENT
40. NIKE
Interactive custom program
creates a continually evolving,
Interactive mosaic pattern of
photos and videos exploring
Nikes products.
Touch
Spin
Choose
Expand
MULTIMEDIA
IN-STORE INTERACTIVE SCREEN
LOCATION
GLOBAL
TASK
CREATE A POWERFUL FEATURE
STORE ELEMENT
43. ADIDAS
MULTIMEDIA
ADIDAS SP
LOCATION
GLOBAL ROLL OUT
TASK
DEVELOP “CREATEYOUR OWN”
MULTIMEDIA DISPLAYS
MOVING AND STATIONARY
SCANNERS ANALYZEYOUR
FEET FOR SIZEVARIATION
AND PRONATION.. TOUCH
SCREENS AND A VIRTUAL MIRORS
ALLOWYOUTO MAKE MODEL,
STYLE, MATERIAL AND COLOR
SELECTIONS. YOUR CUSTOM
CREATIONS ARRIVE ATYOUR
DOOR WITHINTWO WEEKS.
45. COPYRIGHT AND IP OWNED BY EYELEVEL
MULTIMEDIA
PHYSICAL/DIGITAL
MULTICHANNEL
46. IN STORE ON THE MOVE AT HOME SOLUTION MANAGEMENT
47. .
COPYRIGHT AND IP OWNED BY EYELEVEL
TAYLORMADE multiCHANNEL ON THE MOVE AT HOME IN STORE IN THE OFFICE
48. .
COPYRIGHT AND IP OWNED BY EYELEVEL
TAYLORMADE multiCHANNEL ON THE MOVE AT HOME IN STORE IN THE OFFICE
TASK
DESIGN, PRODUCE AND ROLL-OUT
The new R1 driver has 168 different launch conditions and is the
most adjustable TaylorMade driver ever. The app shows users how
to correct a slice or hook, alter trajectory and dial in the perfect
shot shape.
The app is available online and is installed on the iPad
next to the club for store demonstration/interaction.
The web based portal allows TaylorMade to access real time
analytics and serve different assets/setup to different partners who
have the units in the stores. All content is managed remotely.
This project was created and rolled out in 6 weeks. The campaign
is expected to last 3 months but the application and back end
were created to allow the campaign to continue to evolve.
MULTICHANNEL
IN-STORE KIOSK WITH R1 DRIVER
AND iPAD APP AND WEB BASED
PORTAL
56. .
COPYRIGHT AND IP OWNED BY EYELEVEL
inSTORE SMART FITTING ROOM NEW WAYS TO CHECKOUT
57. .
COPYRIGHT AND IP OWNED BY EYELEVEL
inSTORE SILENT SELLER – CONNECT TO YOUR eCOMMERCE
58. THE NORTH FACE
FOR THE SHOPPERS:
The SMART FITTING ROOM
provides an easy-to-use and
Friendly shopping experience,
Making the purchase easier
And reducing time and effort.
FOR THE RETAILERS:
The SMART FITTING ROOM
Increases the conversion rate
and total sales by correct product
recommendation, cross selling
and upselling at the moment
when the purchasing decision
Is made.
MULTIMEDIA
IN-STORE SMART FITTING ROOM
LOCATION
GLOBAL
TASK
CREATE A POWERFUL FEATURE
STORE ELEMENT
BENEFITS!
Using RFID technology, the SMART FITTING ROOM
automatically scans every product
brought in by the customer.
59. THE NORTH FACE
FOR THE STORE STAFF:
The SMART FITTING ROOM
Provides instant, clear and real
time customer requests,
resulting in excellent customer
service and accelerating the
product selection and check-
out process.
MULTIMEDIA
IN-STORE SMART FITTING ROOM
LOCATION
GLOBAL
TASK
CREATE A POWERFUL FEATURE
STORE ELEMENT
The shop assistant is notified that the customer in fitting
room #1 is trying on 3 products.
The customer tries on the first product but
The size is not quite perfect
60. THE NORTH FACE
OVERALL BENEFITS:
Gains in unit sales, aur’s,
higher upt’s (units per
transaction), rich
data capture (intel) and social
loyalty.
MULTIMEDIA
IN-STORE SMART FITTING ROOM
LOCATION
GLOBAL
TASK
CREATE A POWERFUL FEATURE
STORE ELEMENT
The customer selects a different size. While the product is being
located, the customer can watch a product video on the screen.
61. THE NORTH FACE
MULTIMEDIA
IN-STORE SMART FITTING ROOM
LOCATION
GLOBAL
TASK
CREATE A POWERFUL FEATURE
STORE ELEMENT
The The shop assistant is notified that the customer has
requested a new product.
62. THE NORTH FACE
MULTIMEDIA
IN-STORE SMART FITTING ROOM
LOCATION
GLOBAL
TASK
CREATE A POWERFUL FEATURE
STORE ELEMENT
The shopping assistant brings the requested product.
63. THE NORTH FACE
MULTIMEDIA
IN-STORE SMART FITTING ROOM
LOCATION
GLOBAL
TASK
CREATE A POWERFUL FEATURE
STORE ELEMENT
The SMART FITTING ROOM offers an instant mobile
checkout, eliminating the wait at the cash desk.
VIDEO AVAILABLE UPON REQUEST
64. IN STORE - POS
CONNECTIONTO SOCIAL NETWORK
CATALOG
PRODUCT DETAIL
65. IN STORE - BRINGINGTHE BRAND
CONNECTIONTO SOCIAL NETWORK
CATALOG
PRODUCT DETAIL
91. .
COPYRIGHT AND IP OWNED BY EYELEVEL
APPLICATION
MANAGEMENT
- CONCEPT DEVELOPMENT
- CREATIVE DEVELOPMENT
- PILOTING/PROOF OF CONCEPT
- NEW INNOVATIONS
- DEVELOPMENT/INTEGRATION
- FEASIBILITY/TESTING
- PROFILE MANAGEMENT
- DEPLOYMENT/UPDATES
- TECHNICAL SUPPORT/MANUALS
- TRAINING
92. .
COPYRIGHT AND IP OWNED BY EYELEVEL
CONTENT
MANAGEMENT
- WEB BASED PORTAL
- PERMISSIONS STRUCTURE
- CONTENT MANAGEMENT UPLOAD
- CAMPAIGN MANAGEMENT
- OTA UPDATES
- REPORTING TOOLS
- ANALYTICS
- TECHNICAL SUPPORT/ MANUALS
- TRAINING
93. TOUCH2SHOP
INSTANT SOLUTION FORYOUR
MOBILE COMMERCE
TOUCH2SHOP IS A READY TO USE
MOBILE COMMERCE AND
COMMUNICATION PLATFORM
EXTENDINGYOUR SUCCESSFUL
BUSINESS TO SMARTPHONES.
OFFERYOUR CUSTOMERS A NEW
INSPIRING WAY OF DISCOVERING THE
WORLD OFYOUR BRAND!
Thanks to touch2shop you don’t need to
develop your own mobile shop.We will
set it up as a new sales channel within a
few days or seamlessly integrate with
your existing sales platforms.
96. c a p a b i l i t i e s
EXPERIENCE
• More than 15 years of retail experience
• Executing 500+ stores and SiSs per year
• Producing in 5 continents using network of approved suppliers
and latest technologies
• Shipping to 30 countries around the world
• Extension of your retail marketing and sourcing team
• In-house design and engineering team
a b o u t u s
97. See page 105 for an expanded section on EYELEVEL’s Digital Capabilities
BRICK MORTAR
Concept Development, Design, Prototyping, Production, Sell-in, Rollout and
Implementation sections to follow.
98. c a p a b i l i t i e s
CONCEPT DEVELOPMENT
Converting marketing objectives into
unique retail concepts
Innovative and unique concepts, but
realistic to implement
Meeting your price targets thanks to
2D and 3D production experience
Tailored solutions for each specific
channel and retail format
DESIGN
Compliance with brand identity standards
and guidelines
Close partnership with Top Retail designer
studios
In-house 3D design concept team, and
graphic design team
24hrs availability thanks to design teams
in different time zones
Our team becomes an extension of your
team
ENGINEERING PROTOTYPING
Rapid prototyping - from concepts to
prototypes within days
Engineering drawings for any 3D in-
store solution
Using state-of-the art software (CAD
Inventor and Solid Works)
Campaign specifics, semi permanent
and permanent solutions
Suggesting materials and finishes
respecting timelines and budget
99. c a p a b i l i t i e s
ROLL-OUT
Clearly defined process, deliverables and planning
In-house pick and pack services
Project Management services for successful and smooth execution
IMPLEMENTATION
In-house logistics team for management of nationwide distribution
Nationwide installation partners
Installation Supervision
Clear and simple installation manuals
PRODUCTION
Global sourcing and production capabilities
Proven record of successfully executed projects with competitive pricing
and quick turnarounds in high quality in Europe, Americas and Asia
In-house QC inspection, packaging and fulfillment team
SELLING-IN TO RETAILERS AND REGIONS
Proactively suggesting sell-in tools to convince retailers to accept and
implement the campaigns properly.
Web based portal for approvals and on-line ordering
100. p ro c e s s : roll-out management
WEB PORTAL
Your on-line customer interface for ordering of fixtures
and tracking every project (store or shop-in-shop) from
start to finish including all documentation.
BENEFITS
Custom designed and easy-to-use
Available only to authorized users
Real time status of projects
Full library of fixtures in one place
History of all implemented orders
Reduces e-mail communication
101. p r o c e s s : roll-out management
WEB PORTAL
Your on-line customer interface for ordering of fixtures and
tracking every project (store or shop-in-shop) from start to
finish including all documentation.
BENEFITS
Custom designed and easy-to-use
Available only to authorized users
Real time status of projects
Full library of fixtures in one place
History of all implemented orders
Reduces e-mail communication
http://
hurley.eyelevel.com/
LOGIN: Lri
PASSWORD: Lri123
102. p ro c e s s : production and roll-out team
Roll-out Managers Implementations Managers
Installation TeamsCAD engineers
(bespoke solutions)
Production Managers
QC Inspectors
P R O D U C T I O N
T E A M
R O L L - O U T
T E A M
Site-surveys | Logistics
Installations | Maintenance
Order Processing | Cost Estimates
Pick’n’Pack | Stock Mgt | Development of
custom fixtures
103. s o l u t i o n s
B R A N D
S T O R E S
Turn key solutions
from store concept
to opening.
S H O P - I N - S H O P S
Wholesale specifics fixture
solutions to achieve best
branding and product
merchandising.
P R O D U C T
D I S P L A Y S
Highlighting new
product or line
extension to stimulate
the launch and
post-launch sales.
M U LT I M E D I A
D I S P L A Y S
Using interactive
technologies to
enhance the
shopping experience.
I N - S T O R E
E V E N T A D S
Bringing ATL marketing
campaigns into retail to
build the brands and
stimulate sales.
105. PROJECT REFERENCES – DESIGN
shop-in-shop N i k e 6 . 0
LOCATION | United States
TASK | 2009 Developed shop-in-shop and own store concept to support Nike 6.0 brand
106. PROJECT REFERENCES – DESIGN
s h o p- in - sh o p O a k le y
LOCATION United States
TASK Conceptual Design of new Oakley fixtures
107. PROJECT REFERENCES – DESIGN
s h o p- in - sh o p So r e l
LOCATION United States
TASK Conceptual Design of new Sorel fixtures
108. PROJECT REFERENCES – DESIGN
s h o p- in - sh o p N ik e Fin is h L in e
LOCATION United States
TASK Design new conceptual design of new Sorel Fixtures
109. PROJECT REFERENCES – SHOP-IN-SHOP
s h o p- in - sh o p N ik e 6 .0
LOCATION North America/EU
TASK 2011: Develop shop-in-shop concepts for various retail chains (Pacsun CCS, and Boardroom)
110. PROJECT REFERENCES – SHOP-IN-SHOP
s h o p- in - sh o p N ik e 6 .0
LOCATION North America/EU
TASK 2011: Develop shop-in-shop concepts to support Nike 6.0 brand
111. PROJECT REFERENCES – SHOP-IN-SHOP
s h o p- in - sh o p N ik e 6 .0
LOCATION North America/EU
TASK 209: Developed and produced shop-in-shop concepts for various retail chains
112. PROJECT REFERENCES – SHOP-IN-SHOP
s h o p- in - sh o p N ik e N SW
LOCATION North America
TASK 2010: Engineer, produce and roll-out fixtures for Nike Sportswear
113. PROJECT REFERENCES – SHOP-IN-SHOP
s h o p- in - sh o p N ik e N SW
LOCATION North America
TASK 2010: Engineer, produce and roll-out fixtures for Nike Sportswear
114. PROJECT REFERENCES – SHOP-IN-SHOP
s h o p- in - sh o p N ik e N SW
LOCATION North America (60 Best and 15 Pinnacle locations)
TASK 2010: Engineer, Produce and Rollout fixtures for Nike Sportswear
115. PROJECT REFERENCES – SHOP-IN-SHOP
s h o p- in - sh o p N ik e N SW
LOCATION United State
TASK 2011: Engineer, Produce and Rollout Evolution fixtures for Nike Sportswear
116. PROJECT REFERENCES – MULTI-MEDIA
mu lti- me d ia AW 7 7 In te r ac tive
LOCATION North America
TASK Develop an interactive window display that would capture and display faces of passersby
117. PROJECT REFERENCES – MULTI-MEDIA
mu lti- me d ia a d id a s _ 1 la un c h
LOCATION Worldwide
TASK Execute interactive multi-media shoe display
118. PROJECT REFERENCES – MULTI-MEDIA
mu lti- me d ia a d id a s Te c h Te r min a l
LOCATION Worldwide
TASK Develop adidias display units with RFID identification and virtual mirror
119. PROJECT REFERENCES – MULTI-MEDIA
mu lti- me d ia In te l F1 Simu la to r
LOCATION Europe
TASK Develop an interactive gaming console
121. PROJECT REFERENCES – PRODUCT DISPLAY
p r o d u c t d is p la y Ke e n Fo o tw e a r
LOCATION Global
TASK Produce roll-out quantity displays using reclaimed wood and green materials
122. PROJECT REFERENCES – PRODUCT DISPLAY
p r o d u c t d is p la y Me r c e r 2 1
LOCATION New York City
TASK Produce displays for marketing store change out
123. PROJECT REFERENCES – BRAND
p r o d u c t d is p la y Me r c e r 2 1
LOCATION New York City
TASK Produce displays for marketing store change out: World Cup 2010
124. PROJECT REFERENCES – PRODUCT DISPLAY
product display POLO
LOCATION North America
TASK Produce displays for POLO campaign in NT’s
125. PROJECT REFERENCES – PRODUCT DISPLAY
product display POLO
LOCATION North America
TASK Produce displays for POLO campaign in NT’s
126. PROJECT REFERENCES – BRAND
p r o d u c t d is p la y N ik e Fr e e
LOCATION NT Boston
TASK Create Nike Swoosh using Nike Free shoes
127. PROJECT REFERENCES – BRAND
product display Nike NFL Uniform Launch
LOCATION New York City – Modell’s Times Square
TASK Display New Nike NFL Uniforms
128. PROJECT REFERENCES – PRODUCT DISPLAY
product display Nike Football
LOCATION United States
TASK Create Nike Football “Analog“ Display and US Flag using molded replicas of Nike Footballs
129. PROJECT REFERENCES – PRODUCT DISPLAY
product display Nike Free
LOCATION United States, over 1,000 Doors – Footlocker, Lady Footlocker, Finishline
TASK Roll out of Window and In-store campaign for Nike Free – majority of doors self install
130. PROJECT REFERENCES – PRODUCT DISPLAY
p r o d u c t d is p la y N ik e + C o n s o le s
LOCATION Global
TASK Produce custom influencer boxes with Bose sound system, LED lighting, iPod and Nike+ puck charging station
131. PROJECT REFERENCES – PRODUCT DISPLAY
p r o d u c t d is p la y Se e d in g Kits a n d Pr o mo Bo xe s
LOCATION Global
TASK Produce exclusive seeding kits to send to influencers
132. PROJECT REFERENCES – PRODUCT DISPLAY
p r o d u c t d is p la y Se e d in g Kits a n d Pr o mo Bo xe s
LOCATION Global
TASK Produce exclusive seeding kits to send to influencers
134. PROJECT REFERENCES – IN_STORE ADS
in - s to r e a d s N ik e Tr u e C o lo r s
LOCATION North America
TASK Translate True Colors media campaign into retail environment
135. PROJECT REFERENCES – IN_STORE ADS
in-store ads Nike Livestrong
LOCATION Worldwide
TASK Produce over 80,000 boxes of chalk to support Lance Armstrong Foundation’s Livestrong
136. PROJECT REFERENCES – IN_STORE ADS
in - s to r e a d s W in d o w C amp a ig n s
LOCATION North America
TASK Execute a graphic support of various campaigns
137. PROJECT REFERENCES – IN_STORE ADS
in - s to r e a d s N ik e Ma x TO Ma xim
LOCATION Las Angeles and Chicago
TASK Create a hand assembled 30 year multimedia timeline connected a shoe pedestal
138. PROJECT REFERENCES – IN_STORE ADS
in - s to r e a d s AW 7 7 H o o d ie G r a p h ic
LOCATION North America
TASK Execute a graphic support campaign for the launch of AW77 Hoodie
139. PROJECT REFERENCES – IN_STORE ADS
in - s to r e a d s AW 7 7 H o o d ie G r a p h ic
LOCATION North America
TASK Execute a graphic support campaign for the launch of AW77 Hoodie
140. PROJECT REFERENCES – IN_STORE ADS
in - s to r e a d s a d id a s g o lf
LOCATION North America
TASK Develop large scale golf shoe replica
141. PROJECT REFERENCES – PRODUCT DISPLAY
p r o d u c t d is p la y Ta ylo r Ma d e
LOCATION US
TASK Produce a large size golf ball replica
142. Extensive experience working for the most
demanding clients globally
Open, honest, and fully dedicated team
In-house design and engineering team for
fixtures development
Unlimited sourcing and production
technologies
Uncompromised quality inspections
In-house assembly and packaging
On-line ordering and project tracking
Sell-in support and development
Global shipping and installations
WE
WOULD
LOVE TO
WORK
FOR YOU
