1. The
Hero’s
Journey
in
London
By
Peter
de
Kuster
With
Rachelle
Wessels
Attention
all
artists,
musicians,
filmmakers,
designers,
actors,
and
anyone
working
in
the
creative
economy,
-­‐
even
if
your
chosen
profession
is
not
a
traditional
one,
cultivating
and
growin
a
successful,
financially
rewarding
career
is
still
your
goal.
Peter
de
Kuster
takes
you
on
a
great
journey
of
discovery
in
the
Hero’s
Journey
in
London.
A
journey
in
the
footsteps
of
creative
heroes
and
heroines
who
came
before
you
in
creating
work
and
a
life
they
love
and
which
gives
them
financial
security.
Think
about
Terence
Conran,
J.K.
Rowling,
Charles
Dickens,
Tolkien,
David
Bowie
and
many
more
famous
or
less
famous
people
in
London.
Peter
provides
you
with
their
best
strategies
on
overcoming
some
of
the
specific
challenges
faced
by
right
–
brainers
who
want
a
career
that
is
both
satisfying
and
successful.

2. The
Travel
Program
Dag
1.
De
Reis
van
de
Held
In
the
first
day
of
The
Heros’
Journey
in
London
Peter
guides
you
in
an
inspiring
day
with
the
stories
of
heroes
and
heroines.
Freelancers,
those
thinking
about
changing
careers
midstream,
and
creative
people
working
in
corporate
environments
need
a
set
of
skills
that
will
turn
their
passion
into
a
viable
career.
These
skills
inlude:
• How
to
chose
the
career
that
best
suits
your
talents
• Setting
realistic
goals
using
right-­‐brain
techniques
• How
to
avoid
the
pitfalls
that
ruin
a
creative
career
• How
to
schmooze
your
way
to
success
• How
to
create
a
businessplan
when
you
are
the
business
• How
to
be
disciplined
when
you
are
the
business
•

3. When
you
find
an
outlet
for
your
creativity
in
the
form
of
a
career,
you’ll
discover
a
freedom
in
your
working
life
that
you
can
live
with
for
the
long
term.
You
can
follow
your
passion,
build
a
brilliant
career,
and
have
financial
security
–
if
you
know
which
skills
to
use.
Let
Peter
show
you
the
way.
Day
2
The
Hero
in
Money
Ask
an
artist,
a
musician,
an
actor,
a
graphic
designer,
an
architect
or
any
other
person
working
in
the
creative
economy
in
London
and
each
and
every
one
will
tell
you
the
same
thing.
To
have
the
money
to
create,
you
have
to
be
creative
with
your
money.
If
you’re
lucky
enough
to
have
found
the
perfect
career
for
you,
one
that
lets
you
showcase
your
talents
and
keeps
your
creative
juices
flowing,
congratulations!
However,
Peter
knows
you
in
London
with
stories
of
creative
heroes
the
dirty
reality
most
of
you
are
all
too
familiar
with.
Even
when
your
creative
juices
are
really
flowing,
that
doesn’t
necessarily
mean
that
money
is
pouring
in
at
the
same
pace.

4. In
The
Hero’s
Journey
in
London
Peter
offers
a
range
of
stories
of
creative
heroes
of
this
great
city
about
doing
just
that,
including:
• How
to
know
which
of
your
creative
talents
are
the
most
marketable
and
can
earn
you
the
most
money
• How
to
take
the
“free”
out
of
freelance
and
charge
what
you’re
worth
• Why
you
should
avoid
the
pitfalls
of
accumulating
too
much
debt
in
a
lean
time
–
and
should
always
remember
the
importance
of
saving
money
in
a
boom
time
• Remembering
that
you
can
succeed
in
your
endeavors
without
selling
your
creative
soul
• How
to
find
the
funds
to
finance
your
dreams.
Full
of
eye
–
opening
stories,
instructive
anecdotes
and
real
life
heroes
and
heroines
as
rolemodels
–The
Hero’s
Journey
in
London
is
your
travel
guide
to
getting
a
financial
life
–
so
you
can
maintain
your
creative
life.

5. Day
3.
The
Brand
Hero
Are
you
a
creative
person
who
desperately
wants
to
tell
the
world
about
your
talents
and
your
creative
enterprise
but
lacks
the
time,
money
and
know-­‐how?
The
Hero’s
Journey
in
London
is
full
of
clever
and
creative
stories
of
creative
heroes
you
can
use
as
ideas
to
get
successfully
the
word
out
about
who
you
are
and
what
you
do
quickly,
easily
and
cheaply.
Everything
you
want
to
know
about
marketing
yourself
is
included
in
this
third
day
of
The
Hero’s
Journey
in
London.
It’s
packed
full
of
proven
techniques
used
by
successfull
creative
heroes
that
will
work
for
you
whether
you
are
an
author,
actor,
artist,
designer,
architect,
marketeer
or
musician
who
wants
fresh,
off-­‐beat
and
cost-­‐effective
ways
to
build
a
business
or
develop
a
successful
and
fulfililng
career.

6.
Full
of
winning
strategies,
innovative
ideas,
and
proven
sales
and
marketing
techniques,
Peter
will
show
you
how
to
go
from
starving
artist
to
superstar
status
with
smart
advice,
including:
• How
to
market
without
money
•
How
to
create
marketing
materials
that
sell
you
even
when
you’re
not
around
• How
to
build
a
buzz
using
word
of
mouth
• How
to
use
the
internet
in
ways
you
never
thought
of
to
promote
yourself
• How
to
get
the
leaders
in
your
field
to
endorse
and
help
you.
Self
promotion
is
one
of
the
most
difficult
things
a
creative
person
must
do.
It
is
also
the
most
critical.
Open
this
travel
guide
on
any
open
age
and
you

7. will
find
something
that
can
help
you
overcome
this
hurdle
and
get
the
attention
and
recognition
that
you
and
your
talents
deserve.
We
hope
to
welcome
you
soon
at
The
Hero’s
Journey
in
London.
Peter
de
Kuster
is
founder
of
‘The
Hero’s
Journey.