1. What’s
Your
Hero’s
Journey?
Door
Peter
de
Kuster
A
Great
Story
to
Tell
When
it
comes
to
having
a
great
story
to
tell,
Julia
Child
gets
it!
In
her
wonderful
book
….
her
mission
is
to
bring
the
wonderful
French
kitchen
to
the
American
public.
I
love
that.
Simply
love
it!
Don’t
you
wish
you
had
such
a
great
story
to
tell?
My
point:
This
goes
to
the
Heart
of
Your
Dreamjob.
The
essence
of
your
great
story.
Something
you
…
CARE
ABOUT.
Something
that
Matters.
Something
that
you
will
Stand
for.
The
Power
of
Your
Story
Telling
a
great
story
is
so
bloody
obvious
to
me:
When
one
has
an
‘inspiring’
story
to
tell
as
Julia
Child
did,
life
gets
a
whole
lot
simpler.
The
rewards
of
having
a
great
story
is
that
you
define
yourself
based
on
a
point
you
care
deeply
about.
That
your
story
reaches
out
with
a
powerful
connecting

2. experience.
Your
story
is
an
emotional
connection
point
that
transcends
your
product…
A
great
story
to
tell
is
a
great
story
that
is
never
completely
told.
Your
story
is
ultimately
about
nothing
more
(and
nothing
less)
than
heart.
It’s
about
passion…
what
you
care
about.
It’s
about
what’s
inside
you,
what’s
inside
your
dream
company.

3. Tell
Your
Story
Ask
yourself
the
following
quest
–
ions
to
discover
your
quest
story.
WHO
AM
I?
WHY
AM
I
HERE?
HOW
AM
I
UNIQUE?
HOW
CAN
I
MAKE
A
DRAMATIC
DIFFERENCE?
WHO
CARES?
DO
I
CARE?
What
is
my
hero’s
journey
in
life?
What’s
the
story
I
want
to
convey
to
people?
And
how
do
i
make
sure
that
what
I
have
to
offer
the
world
is
actually
unique?
Your
Story
in
Action
You,
the
storyteller
of
your
own
life
and
company
must
turn
your
work
in
a
Dreamjob,
a
Person
of
Excellence
–
who
is
always
initiating
Amazing
Stuff
for
clients.
Find
your
own
Heroes/Rolemodels/Mentors.
Do
Testdrives.
Tell
Stories.
If
you
want
to
have
a
hero’s
work,
well,
then,
you
need,
role
model
heroes.
A
dreamjob
hero
asks
one
question:
GOT
ANY
GOOD
STORIES?
He
and
she
who
has
the
best
story
wins
(what’s
your
story?)
Some
people
look
for
things
that
went
wrong
in
their
past
story
and
try
to
fix
them.
Heroes
look
for
things
that
went
right
and
try
to
build
their
present
and
future
story
to
build
on
them.

4. How
does
your
story
work
for
you:
Stories
are
….
the
fire
that
animates
our
‘reasoning
process’
Stories
give
us
“permission”
to
act.
Stories
are
photographs
of
who
we
aspire
to
be
Stories
cause
emotional
responses
Stories
connect
Stories
are
..
us.
Your
Hero’s
Journey
Story:
I
want
my
dreamjob
I
make
testdrives,
testdrives,
testdrives
I
find
heroes,
rolemodels,
mentors
Experience
great
dreamjobs
Tell
stories
about
it
Promote
my
own
story
Build
a
portfolio
of
dreamprojects
Walk
through
walls
and
barriers
to
spread
my
story
I
am
in
DREAMJOB
Land
Ready
to
Change
the
World
Hint:
Your
Hero’s
Journey
Story
never
ends!