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1. [ISFM Sports Business Consultants since 1988] Women in Sports Business: a proposal for overdue change. Peter Holmes à Court5.22.2010

2. 21C sports performance © www.isfm.com.au

3. 21C sports performance 19C sports governance © www.isfm.com.au

4. proposal must be: – eminently do-able – measureable – proven to work – ensure best women not hurt – a market based system

5. the power of sport live human games participatory+ professional

6. * the power of sport * not the box office clout, the tv ratings or the value of our assets

7. the power of sport to build to transform - people - communities - ideas

8. the power of sport both/and © www.isfm.com.au

9. both/and both tough and kind © www.isfm.com.au

10. both/and both tough and kind both community and business © www.isfm.com.au

11. both/and both tough and kind both community and business both elite and inclusive © www.isfm.com.au

12. both/and both tough and kind both community and business both elite and inclusive both heritage and fresh © www.isfm.com.au

13. both/and both tough and kind both community and business both elite and inclusive both heritage and fresh both well planned and highly unpredictable © www.isfm.com.au

14. to win, you need big guys like this

15. capable of doing jobs like this

16. and you also need guys like this

17. to do jobs like this

18. it is important what he does here

19. capable of doing jobs like this it is vital what he does here

20. the power of sport both/and © www.isfm.com.au

21. the power of sport both women? © www.isfm.com.au

22. the power of sport bothwomen? and © www.isfm.com.au

23. SYDNEY

24. Cathy Freeman SYDNEY 2000

25. Cathy Freeman SYDNEY Layne Beachley Layne Beachley SYDNEY 2000 9 Times WORLD CHAMP Surfing godess Girl from MANLY Woman from SYDNEY RockSTaR and enviro-warrior Beloved by all, worshiped by many, the reason we want to surf. All of us. In a bikini.

26. NRL RABBITOHS Cathy Freeman SYDNEY Layne Beachley Layne Beachley Sam Burgess Rabbitohs (NRL) is the most winning team in the history of Rugby League, the mighty South Sydney Rabbitohs. You see he is here now, although he has to go to France soon to play for England. Junior stats: Lots of big hits, runs and scored heaps of tries, speaks like a Gentleman, plays golf off a 6 handicap. Has lots of other numbers including: 1232, 45 98 and 5454. Junior club the Welsh Sea Ponies. SYDNEY 2000 9 Times WORLD CHAMP Surfing godess Girl from MANLY Woman from SYDNEY RockSTaR and enviro-warrior Beloved by all, worshiped by many, the reason we want to surf. All of us. In a bikini. SYDNEY

27. NRL RABBITOHS Cathy Freeman SYDNEY Layne Beachley Layne Beachley Sam Burgess Rabbitohs (NRL) is the most winning team in the history of Rugby League, the mighty South Sydney Rabbitohs. You see he is here now, although he has to go to France soon to play for England. Junior stats: Lots of big hits, runs and scored heaps of tries, speaks like a Gentleman, plays golf off a 6 handicap. Has lots of other numbers including: 1232, 45 98 and 5454. Junior club the Welsh Sea Ponies. Jessica Watson Sailed round the world (the globe, the planet, the whole damn thing), by herself, her lonesome, just Jessica, on a boat, with a winch or two, and a webcam, and a small army of fb friends and family who made her story bloody inspirational and she came home and bought a prom gown and went to a party. What a bloody legend. Didn’t win an America’s cup, but could have if only someone had asked her to. SYDNEY 2000 9 Times WORLD CHAMP Surfing godess Girl from MANLY Woman from SYDNEY RockSTaR and enviro-warrior Beloved by all, worshiped by many, the reason we want to surf. All of us. In a bikini. SYDNEY

28. NRL RABBITOHS Cathy Freeman SYDNEY Layne Beachley Layne Beachley Sam Burgess Rabbitohs (NRL) is the most winning team in the history of Rugby League, the mighty South Sydney Rabbitohs. You see he is here now, although he has to go to France soon to play for England. Junior stats: Lots of big hits, runs and scored heaps of tries, speaks like a Gentleman, plays golf off a 6 handicap. Has lots of other numbers including: 1232, 45 98 and 5454. Junior club the Welsh Sea Ponies. EllysePerry Jessica Watson Sailed round the world (the globe, the planet, the whole damn thing), by herself, her lonesome, just Jessica, on a boat, with a winch or two, and a webcam, and a small army of fb friends and family who made her story bloody inspirational and she came home and bought a prom gown and went to a party. What a bloody legend. Didn’t win an America’s cup, but could have if only someone had asked her to. SYDNEY 2000 9 Times WORLD CHAMP Surfing godess Girl from MANLY Woman from SYDNEY RockSTaR and enviro-warrior Beloved by all, worshiped by many, the reason we want to surf. All of us. In a bikini. Cricket AND Soccer SYDNEY

29. wearing the ribbon of our major sponsor’s charity our players...

30. wearing the ribbon of our major sponsor’s charity our players... Beau Champion indigenous local junior

31. wearing the ribbon of our major sponsor’s charity our players... Beau Champion indigenous local junior Issac Luke kiwi international

32. wearing the ribbon of our major sponsor’s charity our players... Beau Champion indigenous local junior Issac Luke kiwi international Jamie Simpson twice recovered from lymphatic cancer

33. wearing the ribbon of our major sponsor’s charity our players... Beau Champion indigenous local junior Issac Luke kiwi international Jamie Simpson twice recovered from lymphatic cancer partner with the Ovarian Cancer Research Foundation off-field

34. deliver extraordinary feats on-field

35. that is the power of sport.

36. draft and pre-release FFA National Facility Audit

37. draft and pre-release FFA National Facility Audit 1,737 football clubs inc. 4,755 football pitches 563 LGAs >22,000 football teams

38. draft and pre-release FFA National Facility Audit 30% of NSW junior participants are female

39. draft and pre-release FFA National Facility Audit Women’s dressing rooms site locations (by LGA) Information for all levels

40. draft and pre-release FFA National Facility Audit Western Australian football sites with flood lighting (by association) 788 Women’s clubs nationally, up 12% 2007-09

41. not all men are grumpy

42. not all men are grumpy

43. “The problem we’ve got comrade is that we’ve got to get more skirt in here” Former Senator and goat shooter John Quirk

44. “The problem we’ve got comrade is that we’ve got to get more skirt in here” Former Senator and goat shooter John Quirk

45. 21% < 50% 20% = 0 and 3 very naughty boys

48. on-field excellence is directly impacted by off-field decision making quality

49. boards make the key decisionsPremise

51. there is not sufficient diversity in sporting boards

52. women would add to the diversity, and therefore women will add to the quality of decision makingPremise

53. My Experience: only thing that works to increase minority participation (in situations where the decision is subjective) is lots of time or a mandated minimum standard (i.e. quotas)

55. we don't have time: because Sport business constantly reminds you that no sport has an entitlement to audience, revenue etc

57. we don’t have the

58. “the women in this government might just be shading the men” thepunch.com.au editor David Penberthy (never hurt a goat)

59. Proposal: 1. selection process transparent (i.e. advertised) 2. (at least) one women on the selection panel 3. and then 50% of the candidates interviewed for board positions must be women. then chose only on merit!

61. final decision made on pure merit

62. it is a market system

63. it will not hurt any womenand really, guys, it won't hurt a bit.

64. in 2006: 70 percent of the NFL's players were black but only 6 percent of the head coaches were African-Americans

65. in 2010: 70 percent of the NFL's players are black but now 22 percent of the head coaches are African-Americans

66. “I really feel and hope, that we will not need a Rooney Rule very long.” Dan Rooney, US Ambassador to Ireland, Chairman Emeritus Pittsburg Steelers, Legend

67. Thank you and the end. presentation: slideshare.net/peterhac www.isfm.com Janie Barrett - Bodybuilder at Coogee Beach

68. isfm does: International Sports and Facilities Management helps organisations in the sports and leisure industries understand their assets and manage them better through a number of processes we have been using (and improving) for over 20 years. We believe the key is understanding that the sport industry has unique properties and that nothing can be done without extensive consultation to understand all the intangible (read: emotional) elements. While the intangibles are important, all sporting and recreational organisations need to know and manage the boring stuff: know exactly what their assets are, manage and maintain them, monetise as appropriate, and never forget your community wants you around. Sports will always be about encouraging heaps of participation at all levels and brilliance at the elite level. We help organisations devote their energy to the sporting bit, and not on the boring stuff. Thanks to our founder, Graeme Watson, we have been doing this for 20 years and have worked in every state in Australia, across NZ and Asia and for virtually every major sporting body and many Clubs and Government entities. © www.isfm.com.au

69. isfm execs: Peter Holmes à Court, Chairman, is co-owner (with Russell Crowe) of the South Sydney Rabbitohs, a director of Viocorp International, one of Australia’s leading internet broadcasting companies; he is on the board of the Barangaroo Delivery Authority and recently Peter became the Founding Chairman of The Greater Sydney Partnership and Brand Sydney, a not for profit initiative established to help promote Sydney's interests as a global city. In 1993, Peter formed Back Row Productions, operating in New York, London and Sydney. Back Row produced over 20 live shows in 30 countries and 300 cities worldwide. Live acts included the Australian show Tap Dogs, the UK’s Eddie Izzard and the US’s Jerry Seinfeld. Peter returned to Australia in November 2000 and until January 2004 held the position as Chief Executive Officer of the Australian Agricultural Company and was responsible for re-listing AACo on the Australian Stock Exchange. Founded in 1824, AACo is Australia’s oldest continuously operating company and today is the largest cattle company in the world managing over 600,000 head of cattle over 15 million acres. Until recently he was also a director of Queensland Rail. Peter read law at Oxford University and received his BA in economics and theatre from Middlebury College, Vermont. He lives in Sydney and is the proud husband of Divonne Holmes à Court (the founder of Smart Population Foundation) and father to their two sets of twins, George and Robert and Elsa and Madison. Peter warmed the bench for the Oxford Blues rugby union side and today rides a bike and does the odd triathlon, both of which he does slowly. Graeme Watson, Founder, Graeme has in excess of 40 years experience in the sports and entertainment industry as a qualified architect, strategic business and financial planner. Establishing ISFM some 20 years ago, Graeme has worked with the majority of sporting codes to assist them in restructuring and building their businesses to ensure long-term financial well being. A significant part of Graeme’s work today is devoted to the master planning of facilities and businesses which satisfy long-term objectives and optimise financial returns of clients. Recognised by his peers as a leader in the industry, Graeme’s early involvement in the sports industry included representing Australia, as well as Victoria, Western Australia, and New South Wales, in cricket during the 1960’s and 1970’s. In addition, Graeme played Australian Rules Football for Melbourne during the 1960s which included 1964, Melbourne’s premiership year. Chris Green, CEO, has extensive experience in the sports and entertainment industry, beginning with CMA in Dallas (a division of Host Communications), and implementing Sears’ sponsorship of collegiate sport. On returning to Australia in 1999, Chris was appointed Marketing Manager for Athletics Australia, the governing body for track and field, in the lead up to the 2000 Sydney Olympic Games. Following the success of the Games, Chris became General Manager (Marketing) of the horse racing industry, overseeing 26 tracks and 500 race meetings per annum. He held this position from 2001 until 2004.Following this, Chris was General Manager (Strategy) for DSEG, a sports marketing consulting business which has become a leader in the delivery of negotiation and advisory services. During 2007, Chris joined Peter Holmes à Court at White Bull Holdings and provides specialist advice to the sports industry through ISFM. ©www.isfm.com.au