Presentation within category : Regulatory Innovations that improve sustainable intensification.

1. PuraNatura Foundation

2. Founded 2007
To increase the relevance of sustainably
intensified greenhouse cultivation
-by stimulating innovation

3. Thanks to a ERDF co-finance grant we
can develop our systems and
demonstrate our societal added value.

4. “Any young person should experience
fresh vegetables not just to be healthy
but to feel human, to use all the senses
and thus define its relationship with
the natural world at large”

5. Fresh kids, fresh vegs, fresh ideas.
Each and every day, everywhere.

6. “Make the exclusive good
into
the inclusive better”

7. Principles of Organic Agriculture
Health
Ecology
Fairness
Care

8. Principles of Organic Protected Cropping
1. CARE
2. FAIRNESS
3. HEALTH
4. ECOLOGY
Care and fairness reflect personal, political
choices on how we want to live together. Health
and ecology are “just” common sense, good
science and hard work.

10. Protected cropping…
provide nutrient-dense vegetables,
sustainably intensified,
resource efficient, locally.

11. Some of the Organic Nomenklatura
treat modern greenhouses with
reservations:
“As not respecting nature’s cycles; needs
too much fertilization and resources; at
times too much energy; it does not “look
natural”, too capital-intensive etc etc

12. We believe protected cropping,
greenhouses to be:
the first among equals!

13. public organic regulation
by the sector,
for the sector,
of the sector.

14. public organic regulation
by the sector,
for the sector,
of the sector.

15. public organic regulation
by the sector people,
for the sector people,
of the sector people.

16. public organic regulation
by you,
for you,
of you.

17. public organic regulation
… is a public tool to be used for
sustainable intensification of
agriculture in two ways:

18. A tool that
improves environmental performance
and increases societal impact of the
“organic” 3%
AND
improves environmental performance
of the “conventional” 97%
by setting “do-able” examples.

19. Properly regulated greenhouse cultivation lifts the
entire organic market into higher relevance.
Best way to lift…

20. Debate on organic greenhouse regulation looks like Dr.
Dolittle’s Pushmi-Pullyu, it does not bring any of us (in
Europe, North America AND in producer nations) any step
further.

21. Organic protected cropping

22. The world needs a true high nutrientdense vegetable strategy. Properly –
globally- regulated and state-of-the-art
organic greenhouse cultivation will
even accelerate it.

23. Tell your political leaders to make right-tech, high
touch protected cropping the top of the bill in
organic production rules, not the ugly duckling!
“Make the exclusive good into the inclusive better!